All comment & opinion articles – Page 100
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Comment & OpinionWhy we need emotional brand strategies for an emotional crisis
Several key strategies will help brands offer positive emotions in the cost of living squeeze, says Leigh Caldwell, founder at Irrational Agency
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Comment & OpinionThe emotional and financial reaction to JLP employee ownership plans
Proposals to rip up JLP’s long-standing 100% employee ownership model have whipped up a media storm
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Comment & OpinionStagnation, innovation and Britain’s Biggest Brands
Inflationary pressures have led to many businesses maintaining, rather than growing, their portfolios
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Comment & OpinionJust how desperate is the situation at the John Lewis Partnership?
The leak about sales discussions has blindsided many partners, not to mention rivals and City sources
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Comment & OpinionThere’s still room for growth despite grocery’s plant-based purge
As competition has intensified, share has diluted, shoppers have been sated, and many products have under-delivered
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Comment & OpinionIrn-Bru takes it to the wire with latest film parody
Irn-Bru’s movie-inspired ads keep coming. This one takes us into thriller territory
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Comment & OpinionRavenous: Henry Dimbleby pulls no punches about policy in food tsar tell-all
Henry Dimbleby’s latest book must be one of the most exhaustively researched works of all time
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Comment & OpinionNestlé and Unilever risk causing confusion with health reporting. But it’s a positive first step
For now, it’s barely possible to understand the reporting without a degree in maths
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Comment & OpinionDimbleby’s legacy is an echo of ‘posh boy government’. But he is principled and brave
Whether Sunak or Starmer is prime minister after the next election, Dimbleby will be the go-to source for policy formulation, says Ian Wright, co-chair of the Food & Drink Export Council
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Comment & OpinionWhy have Fever-Tree’s sales fallen? And how is it planning to get them back?
Fever-Tree is worth less in grocery than in 2019
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Comment & OpinionOur food supply chain needs an overhaul to reflect the real cost of goods
It will not be an easy challenge as we are addressing 50 years of business practice and culture but it has to be done, says Nicholas Saphir, chair of AHDB
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Comment & OpinionGen Z can see through the empty words of businesses. They want real leadership
Gen Z are looking for leaders who take responsibility for their role in the food system, says James Toop, CEO at Bite Back 2030
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Comment & OpinionBudget: businesses like ours need childcare support and green incentives now
There were two incredibly important announcements in the budget, but they don’t go far enough to encourage growth, says Jamie Keeble, co-founder of Heck
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Comment & OpinionWhy suppliers must support convenience through tough times
The convenience channel is a valuable one and supporting it now can only bear fruit for the future, says Steph Cullen, head of UK CPG at Circana
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Comment & OpinionIs there any merit to the social media storm over Lidl’s New Zealand lamb packaging?
Is Lidl misleading shoppers for placing a New Zealand flag on – you guessed it – New Zealand lamb?
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Comment & OpinionWhat’s stopping Russian discounter Mere relaunching in the UK?
What are the ‘complex, non-standard’ challenges for a Russian-owned company trading in the UK?
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Comment & OpinionStop bashing retailers for shortages. Consumers must understand the price of food
In France, we pay 25% more for food than in the UK, says Karen Green, author of Buyer-ology
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Comment & OpinionSeven ways Tesco’s fulfilment fee plans are wrong
The plans feel ill thought through in terms of strategy and execution
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Comment & OpinionIf B Corps become the norm, people and planet will benefit
We initially certified in 2020, and therefore we’re currently preparing to resubmit our refreshed impact assessment, says Jenny Costa, founder of Rubies in the Rubble
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Comment & OpinionHow to get ahead of the curve on e-commerce campaigns
Grocery e-commerce is not without its challenges, but the channel brings several opportunities, says Matt Lee, MD at Capture