Archive of all comment and opinion articles – Page 149
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Comment & Opinion
Are alcoholic drinks brands crossing a line with ‘healthier’ positioning?
The past year has seen the launch of a multitude of brands that don’t make health claims, but do tout themselves as a healthier alternative
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Comment & Opinion
Brexit uncertainty is behind us! Oh no it isn’t…
We’re well into pantomime season as Johnson plans a pre-Christmas vote on the withdrawal deal – and puts no-deal back on the Christmas 2020 menu
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Comment & Opinion
Why industry needs to push plastics news to the top of the agenda
Today’s report on progress in the war against plastic has been buried in Brexit headlines
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Comment & Opinion
Five tickets for a successful fmcg launch
Be mindful of customers and don’t overcomplicate things, says George Roberts, client services director at launch marketing agency Five by Five
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Comment & Opinion
GCA’s self-regulation proposal: the big misunderstanding
Suppliers can sleep easy at least until 2022, says Mark Jones, head of food and drink at law firm Gordons
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Comment & Opinion
The next GCA has plenty of work to do - a part-time role isn’t enough
That the new GCA’s role will be cut to two-three days a week implies a lack of understanding of what the role needs
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Comment & Opinion
2019’s contrasting food and drink trends: indulgence and health
Uncertainty is the word that best sums up these past 12 months, says Nielsen’s Ben Morrison
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Comment & Opinion
Why chocolate has emerged as the biggest winner in grocery
Chocolate took the title of fastest-growing category in this year’s Top Products Survey. That’s thanks to some savvy, well-timed innovation
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Comment & Opinion
The only certainty about grocery’s next decade is that nothing stays the same
The task, as ever, is to respond to whatever rules and regulations, local conditions and new dynamics are in play
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Comment & Opinion
Gin brand Aviation gives new life to ‘Peloton Wife’
US exercise brand Peloton blundered into a Kendall Jenner/Pepsi-sized advertising mishap last week
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Comment & Opinion
Posh Pigs add golden touch to Christmas dinner
Pigs in blankets are particularly ‘in’ this Christmas
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Comment & Opinion
Taped-up ‘art’ is completely banana
Banana prices are going up. One sold for £120k last week!
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Comment & Opinion
Costa will need more than Bol soups and salads to improve its fortunes
The chain pledged to improve its food proposition back in 2018
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Comment & Opinion
Edinburgh Gin takes viewers to the home of Hogmanay
Edinburgh Gin is leading on flavour with its first TV ad
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Comment & Opinion
Exercise calorie labelling: another silly idea to tackle obesity
Calorie content information is helpful, but it isn’t a strong indication of whether food is healthy or not
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Comment & Opinion
Inside Aldi at Christmas: how the discounter mastered festivity in the UK
This year Aldi expects to take more than £1bn over the festive period: and it’s got the hugely successful formula to do it
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Comment & Opinion
Why Veganuary might not be around for much longer
Thousands of Brits will embrace a plant-based diet next month to celebrate Veganuary, says Chris Blythe, director at The Brand Nursery
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Comment & Opinion
If Poundland is looking to build trust and sell more food, are finger ‘jokes’ really the way to go?
Poundland is good at generating headlines, but vulgarity won’t help it compete with Aldi and Lidl
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Comment & Opinion
It’s retailer crunch time: who are this year’s Christmas crackers?
For grocers, courting the Christmas shopper through the festival of attractive promises is never easy, but getting it wrong is now the biggest own goal, says David Sables
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Comment & Opinion
Four key challenges for suppliers seeking retailer traction
To get investment and support requires complex thinking across four dimensions, but very simple communication, says Jeremy Garlick, partner at Insight Traction