Archive of all comment and opinion articles – Page 258
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Comment & Opinion
You must measure customers to manage them
What’s your top store? Which are your fastest growing categories? What’s the net profit on your in-store bakeries?
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Comment & Opinion
Strip the taboo from home working
Why, in the majority of grocery employers, is working from home such a mute subject? asks Steve Simmance of The Simmance Partnership
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Comment & Opinion
Make a social splash: the new world of relationship building
It can be easy to think that simply being a ‘connection’ or a ‘follower’ means you have a relationship, says career coach Joanna Jacobs
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Comment & Opinion
Pisner: let's get pissed on a wee drink from Denmark
As a rule, brewers tend to avoid any associations between beer and ‘piss’
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Comment & Opinion
Speed is increasingly expected in the bagging area
Few words strike frustration into the heart of the shopper quite like “unexpected item in bagging area”
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Comment & Opinion
Lucozade discovers the perils of reformulation
Rather than marvelling at how the drink could contain less sugar and still taste so good, shoppers have taken to Twitter to express their distaste
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Comment & Opinion
There's a huge opportunity for organic exports
Export. It’s a proven way to balance a country’s finances and since the Brexit vote there’s been a lot of talk about it
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Comment & Opinion
Why it's time to change the recipe of Classic Coke
Reformulating Coca-Cola sounds like heresy, but it can be done, while still meeting the brand’s flavour guidelines
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Comment & Opinion
Amazon's algorithms are in control of UK grocery's margins
It’s not the discounters that are the biggest threat to traditional grocers. It’s Amazon
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Comment & Opinion
Farm brand pros and cons: they may annoy origin purists, but they do deliver
An actual old lady called Aunt Bessie didn’t make that packet of frozen Yorkshire puddings. Don’t be so naïve – it’s just marketing.
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Comment & Opinion
Calibrate your inner GPS and take control of your work needs
Humans have in-built needs quietly directing our thoughts, beliefs, behaviours and actions, like an internal GPS, says executive coach Jennifer Baker
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Comment & Opinion
How chatbots can give brands character
The news brands are already scaling back on their chatbots will be news to fmcg firms still at the ‘chat wot?’ stage
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Comment & Opinion
Aldi's hamper shows an animated approach to Easter
Like Christmas, Easter prompts a clutch of ads from the retailers
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Comment & Opinion
Pat's Easter/Ostara treats fail to impress customers
It’s a bit difficult to feel all that cheery about the news these days, isn’t it?
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Comment & Opinion
Jeremy Corbyn's jam: it's not popular
While making a cake, Corbyn polled the kids on their favourite jams
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Comment & Opinion
Surprise, unpleasant surprise at Waitrose
Sir, In the past Waitrose cardholders could get a free hot drink in store whether they shopped or not
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Comment & Opinion
Sustainability campaigns need buy-in from the ground up
Palm oil is in the firing line once again, but how much difference do sustainability campaigns really make?
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Comment & Opinion
Four ways M&S wins on food
In an era when growth is hard to come by, M&S Food – a quality player – has been increasing market share
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Comment & Opinion
Dairy needs a strategy to boost appeal to younger consumers
Previous campaigns prove dairy can engage consumers and get its message heard. Time to use those skills once more
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Comment & Opinion
Susanna Reid gets sanctimonious on Save Money: Good Food
We all waste food, about £700 worth per household per year, in fact