Archive of all comment and opinion articles – Page 271
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Comment & Opinion
Safeway move another intriguing strategic play by Morrisons
The Safeway brand is better known and more meaningful – to consumers at least – than Buyco’s ‘Independent’
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Comment & Opinion
Ferrero facing the biggest crisis in its 70-year history
Ferrero has barely put a foot wrong in recent years, particularly in its development of the Kinder brand
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Comment & Opinion
Cost price increases are necessary: the alternative is worse
The mainstream media just won’t leave the cost price increase thing alone
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Comment & Opinion
A new whey to brew beer – and fight food waste
A new conncotion made from a watery cheese by-product brings new meaning to the term ‘special brew’
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Comment & Opinion
If you're not understood quickly you won't be bought
The process of shopping requires significant cognitive effort from the shopper
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Comment & Opinion
Baileys gives in to 2016 with deadbeat festive ad
This year Baileys has dialled down the Charlie and the Chocolat Luxe-style glittery Christmas magic
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Comment & Opinion
Pat's Christmas ad is made with help from Pavlina's cousin
I know just how that New Mr Clarke at Asda feels
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Comment & Opinion
Why retailers should think beyond their Christmas ads
As the big retailers launch their Christmas ads, it is easy to get lost in the heartwarming tales
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Comment & Opinion
Organic is the next big thing in dairy
From dairy to vegetables, Britons are rediscovering their love for all types of organic products
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Comment & Opinion
Building affinity by making it personal
Many household brands now employ personalisation as a long-term engagement tactic as they seek to connect with consumers
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Comment & Opinion
Justin King is being conservative: the only way prices can go is up
Justin King during his time as Sainsbury’s CEO Not many ex-supermarket CEOs have escaped the upheaval of the last few years with their reputations intact. Justin King is one of them. Former peers include Phil Clarke (Tesco 2011-2014), Dalton Philips (Morrisons 2010-2015) and Andy Clarke ...
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Comment & Opinion
There’s method to Morrisons' Safeway ‘madness’
You’d think Morrisons would want nothing more to do with the name Safeway ever again
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Comment & Opinion
The Black Friday opportunity for fmcg
Brands tempted by Black Friday should keep their eyes firmly on Christmas trading, argues Matt Lee of Capture
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Comment & Opinion
Greenpeace is wrong to single out Sainsbury's over tuna
The supermarket has a good reputation on fish sustainability, so why is Greenpeace continually on its case?
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Comment & Opinion
The Grocer's Top New Talent celebrates fmcg's rising stars
The Grocer’s Top New Talent provides a refreshing and uplifting reminder of what can be achieved in the future
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Comment & Opinion
Müller faces frothing in its non-aligned milk pool
After a relatively quiet past few months, there could be fresh stirrings of mutiny in the sector
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Comment & Opinion
Grocers need to put customers at the heart of their business
A new study shows that improving customer experience could drive an extra £461m in annual revenue for retailers
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Comment & Opinion
The myth of 'eat less/move more'
Portion control is based on an erroneous idea that reducing pack sizes will lead to smaller waistlines
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Comment & Opinion
Gut response knows best
I’m not trying to be a killjoy, but as the Christmas season starts and over-indulgence sets in on all levels of our lives