Archive of all comment and opinion articles – Page 298
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Comment & Opinion
Amazon deal represents a potentially game-changing move for Morrisons
A renewed confidence at Morrisons has been created by Potts in a subtle, understated but significant way
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Comment & Opinion
Mars recall was swift but its communications proved hit and miss
No one could accuse Mars of doing things by halves. Because a small piece of red plastic was found in a Snickers bar in Germany…
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Comment & Opinion
When can you do it yourself, and when do you need an expert?
Over the years, we’ve had to work out when we need external brilliance
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Comment & Opinion
International Women's Day is an opportunity for marketers
IWD has been increasing in profile and is the annual focal point for a number of debates about gender equality
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Comment & Opinion
William Chase won't be pigeonholed in 'Finding the Magic'
Bookshops will be flummoxed when faced with One Potato, Two: Finding the Magic by Tyrrells founder William Chase
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Comment & Opinion
Fingerprint the food fraudsters says Chris Elliott
”During a normal working week I get details of two to four major food fraud incidents being uncovered somewhere in the world”
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Comment & Opinion
Shopping rewritten by disintermediation
”Sir; All the old bets are off in traditional/retailer supplier relationships”
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Comment & Opinion
The fashion for innovation: what food and drink could learn from the catwalk
A couple of big brands recently failed in legal attempts to keep their ideas for themselves
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Comment & Opinion
Independents need some truly disruptive innovation
Twenty years ago, the theory of disruptive innovation hit the world of business
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Comment & Opinion
Sugar Smart means sugar confusion
Not all sugars are equal. Consumers know an orange isn’t the same as a Jaffa cake
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Comment & Opinion
My Week… by Britannia (as told to Bill Tush)
When your suitors consist of inbred Etonians, Andy “turnaround specialist” Clarke and Nigel Farage, then I’d rather stay in
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Comment & Opinion
Mars choc recall highlights the need for gutsy communications strategies
No one could accuse Mars of lacking decisiveness with its chocolate recall, but its PR has been more hit and miss
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Comment & Opinion
Farmland stuck on repeat: messages at NFU conference are all too familiar
NFU president Meurig Raymond reeled off a tale of woes faced by farmers over the past 12 months
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Comment & Opinion
Coffee pod sales face a green challenge in Hamburg
Can a player come up with a material to keep coffee fresh without costing the earth?
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Comment & Opinion
Why the lure of selling direct is seriously tempting suppliers
“Disintermediation is easy to overestimate in the short term and underestimate in the long term”
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Comment & Opinion
Growth matters, it doesn't have to be all discounter dynamic
Grocery retail delivered zero growth in 2015, according to Kantar Worldpanel
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Comment & Opinion
The Great Sport Relief Bake Off provides food for thought
Is it strange The Great Sport Relief Bake Off features hardly any sports stars mixing up sponge?
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Comment & Opinion
CRM needs the human factor. Just ask Walter Iuzzolino
Smart brands are still making high-profile punts on human intuition
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Comment & Opinion
How Formula 1 is helping to speed up supply chain forecasting
Pressure on supply chains to deliver on availability, price and speed is mounting
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Comment & Opinion
We need alternatives to sugary snacks not taxes
“Sugar is cheap, tasty and addictive, which is why so many companies cram it into their products”