Archive of all comment and opinion articles – Page 312
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Comment & Opinion
A pint for the lady: why booze marketing should stop stereotyping
The belief that what we drink is linked to our gender is a product of some very outdated marketing
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Comment & Opinion
Switch the Lights LED campaign praised by RH Amar
I would like to congratulate you on your Switch the Lights campaign…
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Comment & Opinion
Meine Woche… By Matthias Barnes (as told to Bill Tush)
Aldi is actually a British supermarket. My old German boss tells me it’s an acronym from Ancient London Discounter Innit…
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Comment & Opinion
Labour conference food debate offers reassuring words – but few clues on policy
It is vital Labour puts forward a strong, effective opposition that is capable of challenging government policy
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Comment & Opinion
Online plans and dip in profits show Aldi is serious about investing in the future
Far from celebrating the dip in profits, rivals will know Aldi is playing the long game
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Comment & Opinion
Andrew Thornton: "Don't sit and wait for change"
The Grocer’s latest guest editor argues that inaction is not an option in tackling obesity and waste
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Comment & Opinion
Yakult defines 'cultured' folk with survey
Yakult has commissioned a survey of what characteristics people believe make them ‘cultured’. Geddit?
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Comment & Opinion
Target audience? Don't be too narrow-minded with marketing
When you set up a business, you might be told by wise and wonderful marketing people that you MUST have a target audience
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Comment & Opinion
Johnnie Walker's eclectic ambassadors jump on the joy wagon
Think of ‘joy’ in fmcg ads and you’ll probably think of Cadbury. But Johnnie Walker is looking to change things
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Comment & Opinion
Salt should not be forgotten in sugar controversy
Too many foods continue to contain high levels of salt as well as sugar
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Comment & Opinion
Green pesticides are the start of a new green revolution
Chris Elliott reflects on why green pesticides could offer a solution to one of agriculture’s trickiest sustainability conundrum
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Comment & Opinion
Working with vloggers: how brands can get it right
”Retailers have long handed handsome pay packets to stars of TV and the big screen”
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Comment & Opinion
As the MAP Awards approach, check out The Grocer team’s favourite ads
Tomorrow is a red-letter day for fmcg marketing. For at 4pm (Friday 25 September), we will reveal the winners
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Comment & Opinion
Why Fairtrade is backing UN Sustainable Development Goals
The UN Sustainable Development Goals are an unparalleled opportunity to tackle the world’s most intractable problem, says Fairtrade CEO Michael Gidney
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Comment & Opinion
How fish fingers can sustain for 60 more years
The Queen isn’t the only British icon celebrating a milestone for length of reign this month…
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Comment & Opinion
Matthew McConaughey, sandals and other reasons to be chia-full
Supermarkets are clambering over each other like triathletes in a pond to cater for a new breed of weekend warrior
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Comment & Opinion
My Week… By a dead pig (as told to Bill Tush)
Well, Lord Ashcroft claims to have had a beef with the prime minister but I’m here to say that someone’s telling porkies
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Comment & Opinion
Eating dangerously: why we should never be complacent about food
You’d be forgiven for thinking it was a bad week for safe eating
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Comment & Opinion
Parents’ loss from Osborne spending review may be lunchbox brands’ gain
Brands have to be savvy about what they are pitching to the lunchbox market and how
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Comment & Opinion
What customer service looks like in the digital age
Glenn Shoosmith, founder and CEO of BookingBug, outlines the key factors retailers have to consider to deliver top-notch service digitally