All comment & opinion articles – Page 323
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Comment & OpinionIceland spat points to need for brand protection
Sir, As businesses grow, their brands often become their most valuable asset
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Comment & OpinionPat unpacks Westminster's soft drinks levy
Do you know, in all these years I’ve never really understood what happens in Westminster
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Comment & OpinionCrisp calendar boyfriend wins Advent
We’ve heard of Advent calendars containing pork scratchings, gin and cheese
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Comment & OpinionSuccessful ads grow markets, do they?
OK, I’ll admit it – people in advertising can sometimes believe our own hype
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Comment & OpinionAs the poverty line moves, no wonder employers are under pressure to pay more
The number of people in poverty in a working family is 55% – a record high, says a new report published by the Joseph Rowntree Foundation. The face of poverty is shifting, but what can be done about the problem?
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Comment & OpinionAmazon Go is exciting but also full of challenges
What happens if the IT system goes down and no one can pay, asks Neville Payne of Checkpoint Systems
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Comment & OpinionFortnum & Mason sizes up the Brexit price ticket
Ewan Venters took over as CEO of Fortnum & Mason four years ago. Here are his thoughts on everything from Brexit, Black Friday to business rates …
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Comment & OpinionShoppers hungry for breakfast to take away
Nearly 30% of UK shoppers now buy breakfast on the go, according to IGD research
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Comment & OpinionTreasury has offered soft drinks makers ‘wiggle room’ with levy detail delay
The Treasury has paused for breath before it reveals the full extent of the sugar tax
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Comment & OpinionWill Christmas dinner be cheaper or more expensive this year?
Despite dribs and drabs of inflation already, there are bargains to be had right now
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Comment & OpinionPhilip Morris isn't giving up the fags just yet. But it's working on it
We thought Mars telling consumers to eat less Dolmio sauce was a bold strategy but that‘s nothing on André Calantzopoulos
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Comment & OpinionCo-op's record on waste
Our long-term ambition is for all packaging to be recycled where it can be, and we are making a bold start
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Comment & OpinionVideo's the Christmas marketing star
Christmas is a time when customers expect (dare we say look forward to) more sentiment
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Comment & OpinionKellogg’s, Breitbart and the pitfalls of programmatic ads
The cereal maker is facing a boycott after pulling its advertising from the US site
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Comment & OpinionAdvertising? Nah. We focus on our product like Pret
When I tell an agency “we don’t advertise” it’s a dead cert that the next question is going to be “so what do you do?”
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Comment & OpinionSupershoppers reveals the rip-off culture of service stations
One of the great British pastimes is sitting in traffic, so we are all grateful for service stations
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Comment & OpinionEnd of an era at the FSA
The announcement of the resignation of Catherine Brown from her role as FSA chief executive was an unusual one
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Comment & OpinionThink legacy from the word go
More and more brands are making giving back a core pillar of their values and mindset
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Comment & OpinionIndustry 4.0 is here. Are you on board?
The fourth industrial revolution is happening, and there are great opportunities for food & drink companies to exploit
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Comment & OpinionDomino’s Pizza hires special delivery deer in Japan
Domino’s has announced it is to train reindeer to deliver pizza in Hokkaido, Japan