Archive of all comment and opinion articles – Page 326
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Comment & Opinion
How do you become Britain's Biggest Brand?
What do brands need to do to become Britain’s favourite?
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Comment & Opinion
As Sceti and Permira slope off what a relief BEIG found Nomad
Nomad’s emergence as a new player in the global food industry consolidation game is fascinating
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Comment & Opinion
Food fraudsters are shrewd, nimble supply chain managers
With horsemeat arrests on the Continent, food fraud is once again at the front of public consciousness…
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Comment & Opinion
Oregon sewage treatment company plans brew-up in a pissery
In ‘sounds like a great idea but I’ll have something else’ news, a group of American brewers…
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Comment & Opinion
Tunnock's ad annoys the office as K adds grist to rumour mill
It’s enough to drive you to drink which, once again and just in time for the Bank Holiday, science has proven is a good thing
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Comment & Opinion
The beginning of the end for supermarket loyalty schemes?
Are we seeing the beginning of the end for supermarket loyalty schemes?…
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Comment & Opinion
What Tesco must do
Tesco says it is now focusing on the fundamentals of availability, service and targeted price reductions
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Comment & Opinion
Egyptian situation needn't slow down Coupe's Sainsbury's work
With a watertight alibi, it’s difficult to see the Egyptian prosecutions of Coupe and King being anything other than an embarrassing distraction
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Comment & Opinion
Food fraudsters are getting smarter, and we must all be vigilant
Authenticity is becoming a problem for every area of fmcg thanks to sophisticated criminals
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Comment & Opinion
Dairy industry shows unity in face of organic milk attacks
Attacks on milk and its nutritional properties are on the rise, and responding to negative headlines (while vital) may not be enough
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Comment & Opinion
McDonald's woes offer warnings for the grocery industry
The global chain has already closed 220 restaurants in the first three months of this year, in addition to 350 planned closures
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Comment & Opinion
Grow listings for existing winners as well as pursue NPD
All growth strategies in fmcg can be classified as one of two things…
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Comment & Opinion
School Dinners Progress Report gets full marks
Apologies if this makes you feel old, but Jamie Oliver’s School Dinners campaign was 10 years ago…
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Comment & Opinion
Halal market has huge unexploited potential says Hamish Renton
It’s time to get serious about halal. Globally, over 1.6 billion people identify themselves as Muslim…
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Comment & Opinion
Insect promotions are Karoline's latest way to create Buzz
I am envisaging a summer of decadent lunches on a sun-drenched Mayfair terrace…
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Comment & Opinion
Tesco was not listening to its shoppers
Tesco’s downfall offers a lesson to everyone in branding, marketing and design…
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Comment & Opinion
Cheese emoji campaign gets serious help... from Tesco
Remarkably, the originator of the petition isn’t some ‘zany’ student: it’s… Tesco, cheerily spreading the message with a series of tired cheese puns
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Comment & Opinion
Being authentic: align your values and motivation for success
Being authentic starts with being self-aware, knowing what motivates you and the clarity of your values…
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Comment & Opinion
General election reflects upheaval in grocery says Kantar
There are a number of parallels between the election and the grocery market
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Comment & Opinion
Heinz-Kraft deal is symptomatic of brand portfolio upheaval
Big brand owners are under pressure never seen before…