Archive of all comment and opinion articles – Page 328
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Comment & Opinion
Turn your customers into onions and see what they do for you
You must strive to make your customers become onions, but not so you can cook them up with some badass hot dogs
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Comment & Opinion
Why Booths is a standout indie supermarket chain
On a recent holiday in the Lake District we used the Booths store in Keswick for much of our shopping…
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Comment & Opinion
Connecting with consumers: the neuroscience of brand design
Procter & Gamble recently hit the headlines when it revealed plans to cull non-core brands and concentrate on ‘the consumer’…
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Comment & Opinion
Kraft-Heinz merger could be an opportunity for P&F, says K
Along with the comings and goings of marketing directors, mergers make agencies nervous. A merger, which is usually…
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Comment & Opinion
Range review insights must be stronger focus for suppliers
The recent announcement that Tesco is delisting Kingsmill bread sends a warning to all suppliers…
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Comment & Opinion
Export challenges for UK milk processors
I read Phil Hogan’s comments on the increased market opportunities…
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Comment & Opinion
Online ordering: why it's worth keeping up with the technology
Accurate and timely deliveries of online orders is one of the largest drivers of customer satisfaction…
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Comment & Opinion
Red meat is finally catching a break from the green lobby
Long castigated by campaigners as ‘bad for you and bad for the planet’, red meat is finally catching a break…
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Comment & Opinion
Back in Time for Dinner: fun, but culturally relevant too
The BBC is much maligned, but it remains capable of delivering excellent TV…
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Comment & Opinion
As Aldi overtakes Waitrose, how big can the discounter be?
The big question is no longer whether Aldi and Lidl can keep growing. It’s just how big they will ultimately be.
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Comment & Opinion
Aldi and Lidl will have to work harder to keep up progress
Complacency has changed the structure of the British grocery market and the discounters are now a firm part of its future
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Comment & Opinion
Old master pasta sauces offer a violent flavour
Middle Earth Organics dodged obvious Tolkien references, adorning jars with portraits of women by some of the finest-ever Italian painters
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Comment & Opinion
What next for Aldi, the UK's sixth largest supermarket?
After 25 years and three days, Aldi has moved within shouting distance of the establishment
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Comment & Opinion
Milk messaging a mess as dairy confusion reigns
Uncertainty around the end of quotas is unquestionably one of the major challenges facing the UK dairy industry at the moment. But there are other, equally fundamental challenges around basic consumer communications.
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Comment & Opinion
A lot of what suppliers don't like is just normal negotiation
Suppliers need to be careful what they wish for - the brand-copying discounters with low shopper choice and low focus on product innovation will be hell to deal with
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Comment & Opinion
Budget pledges boost to logistics driver training
There has been considerable discussion around the need to attract a younger population of drivers to counteract an ageing driver population that will retire over the next 10 to 15 years
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Comment & Opinion
Powdered water next?
Ethyl alcohol is a liquid containing no solids either dissolved or undissolved and unlike milk - which does contain various solids - when alcohol or water evaporates there are no solids left
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Comment & Opinion
You can’t please everyone
Adopting a market tier definition approach means brands don’t waste resources talking to 100% of the ‘market’ regardless of the business issues
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Comment & Opinion
Fluff Foundation aims to bring fish to reluctant teenagers
Very occasionally Karoline (with a K) demonstrates something of a social conscience and, like many business people who hav…
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Comment & Opinion
Kraft-Heinz merger likely to be a catalyst for consolidation
This landmark transaction is likely to be a catalyst for much-needed consolidation to address bloated cost bases in this low-growth packaged food environment