All comment & opinion articles – Page 364
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Comment & OpinionShopper psychology is hardly a dark art!
The notion that supermarkets can fool customers into buying something they don’t want is silly
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Comment & OpinionMarketing is redundant if the product is brilliant
What would a launch need to look like to succeed without marketing support?
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Comment & OpinionJoanna Blythman taken to task for rapeseed oil 'vendetta'
Sir, I have to take Joanna Blythman to task on her vendetta against rapeseed oil
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Comment & Opinion‘Made with British Lion eggs’ could be a win for consumers, suppliers and retailers
News, broken this week, by The Grocer that the British Egg Industry Council had lodged a trademark application for…
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Comment & OpinionTesco’s Brand Guarantee extends shelf-life of price-matching
It does seem that rumours of the death of price-matching may have been somewhat exaggerated
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Comment & OpinionHighly successful people make the most of their mistakes
As you progress in your career, the world of business can at times be ruthless
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Comment & OpinionWhy IGD's polls at The Big Debate are the real talking point
At IGD’s new-styled BIG DEBATE there weren’t half a lot of old-school PowerPoints
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Comment & OpinionPrice-matching is well past its sell-by date
Does Morrisons’ plan to cull the Match element of Match & More spell the end of price-matching?
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Comment & OpinionThe Grocer New Product Awards was a delight!
”Thank you for putting on a fabulous awards ceremony for the New Products Awards last Friday”
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Comment & OpinionThe Great British Bake Off: the most emotional finale yet?
Melting crème pâtissière, ‘bun’ puns and the most exclusive English tea party outside of Buckingham Palace
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Comment & OpinionLiving wage means rethink of price-marked packs
Nobody is against the principle of paying valued staff more money, provided the business model can sustain it
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Comment & OpinionContactless cards make shopping feel cheaper
Applying learnings from psychology is an effective way of boosting profitability
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Comment & OpinionThe Modern Slavery Act 2015 and your supply chain
Businesses face ever-increasing transparent supply chain compliance obligations and one key legislative development
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Comment & OpinionHovis back on the bike as kids flee CGI nightmare
Hovis, a boy on a bike… you know what to expect. Except the bread lackey of the 1973 ad has been replaced
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Comment & OpinionDave Lewis uses IGD Debate to denounce predecessors’ “naked pursuit of profit”
This was supposed to be the moment the world delivered its verdict on Tesco boss Dave Lewis after his first tumultuous year at the helm
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Comment & OpinionDoes Morrisons’ move show price-matching schemes are past their sell-by date?
Morrisons insists it was comfortable with the cost and claims that customers simply didn’t understand the concept
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Comment & OpinionFWD Wholesale Immersion Briefing aims to build relationships
Steve Parfett urges suppliers to take their relationships with wholesalers more seriously
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Comment & OpinionSustainability choices: consumers must be aware of them
Encouraging change in the way fmcg companies operate will have a huge positive impact on global sustainable development
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Comment & OpinionFood of War: exhibition showed what food could be used for
Food is far more than the sum of its ingredients. Diet is dictated by religion, culture and country
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Comment & OpinionDoes Tesco's Carlsberg delisting square with Project Reset?
Tesco’s delisting of Carlsberg boils down to the theory of probability