All comment & opinion articles – Page 395
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Comment & OpinionA Scandi lover’s dream?
A giant Scottie dog made out of 82,750 Lego bricks has been sitting in the car park of a retail park in Moor Allerton, Leeds
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Comment & OpinionKaroline's Greek pitch loses P&F the United Biscuits account
The image of Karoline (with a K) sporting a fez in earnest is as alarming in real life as it sounds on the page…
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Comment & OpinionHunger's back as Danio 'Grumbler' pitches yoghurt at blokes
Thought Shreddies had locked up Hunger? Alas, that was only ‘till lunch’…
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Comment & OpinionExport lessons from Greencore, UB and Vimto
Building a successful export business is a key ambition for many fmcg businesses. But how can SMEs tap global demand without global scale? Barney Wallace, associate partner at OC&C Strategy, sets out the path to profitable and sustainable international growth.
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Comment & OpinionTake your pick of salt-tea treats this Christmas
With Halloween out of the way, it’s Christmas (next month), which means stupid present time!…
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Comment & OpinionHelp the big four to reduce stock and create differentiation
Coverage of the Tesco scandal has oscillated between accounting misdemeanour and supplier treatment…
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Comment & OpinionAsda's Equal Value case: not about sex, about unions
CEO Andy Clarke (the Archbishop of Asda, as Michael Buerk dubbed him at the IGD Convention), can afford to feel just a lit…
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Comment & OpinionThe egoism of 'diet or die' health reports
Here we go again with yet another ‘diet or die’ report, this time from 2020 Health…
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Comment & Opinion
Karoline angles for a top job in grocery as Christmas begins
Some surprise in the office to see Karoline (with a K) sashaying in on Monday morning in full PR power-dressing pomp…
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Comment & OpinionHashtags are only useful for brand messaging if used correctly
Turn on your TV and watch an ad for anything from frozen peas to the latest family saloon, and you will usually find a has…
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Comment & OpinionCopycat brands: the solution is simplicity itself
Pricing and range simplicity are key reasons discounters have been able to steal market share…
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Comment & OpinionPower to the people, but what about the shopkeepers?
The phrase “standing up for hard-working people” is already looking like one of those terrible buzzwords for the next General Election
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Comment & OpinionDIY testing won’t solve food fraud
Can food authenticity testing do DIY? A French start-up selling a ‘halal food testing kit’ targeted at Muslim consumers certainly believes so
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Comment & OpinionRetailers must be proactive in fighting food fraud
The informality in many grocery supply chains is the perfect breeding ground for food fraud, say forensic accounting experts Professor Lisa Jack and Jim Gee, partner, PKF Littlejohn LLP.
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Comment & OpinionTake charge and get ahead in your career curve
Successful industries are constantly reinventing themselves, even when things are going well…
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Comment & OpinionAldi's big Bri flexes his muscles
Among the oiled biceps and shiny torsos at this week’s International Bodybuilding and Fitness Championships…
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Comment & OpinionRetailers need to personalise offers and incentives
When it comes to loyalty, many businesses have taken short cuts. Morrisons’ Match & More scheme and Sainsbury’s lowering t…
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Comment & OpinionTesco investigation prompts more questions than answers
Tesco CEO Dave Lewis can put to bed, at last, his investigation into Tesco’s accounting scandal…
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Comment & Opinion
Honey Monster Puffs prompt a P&F office debate on branding
Putting the right brand on your products must be important because it’s something that clients spend proper money on…
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Comment & OpinionHow Arla's campaign is 'Supporting our Farmers'
As Arla launches a new campaign to support dairy farmers, its UK boss, Peter Giørtz Carlsen, explains the rationale behind the push.