Archive of all comment and opinion articles – Page 41
-
Comment & Opinion
Brands need bold, creative campaigns to target ‘conscious consumers’
Acquiring these customers requires a strategic approach with tailored messaging and well-placed advertising, says Kathy Lee, consumer retail industry manager at Google
-
Comment & Opinion
A clampdown on alt-meat and dairy words would be silly and wrong-headed
Faux names are important in flagging usage, while some meat and dairy brands are playing in plant-based anyway
-
Comment & Opinion
Morrisons grannies usher in return of ‘More Reasons’ strapline
Morrisons has brought back its no-brainer brand name pun
-
Comment & Opinion
Milk: Wellcome Collection exhibition presents chaotic shocks and absorbing historical insight
A dairy farmer’s dream. A giant udder with 13 teats instead of four
-
Comment & Opinion
Do you understand your ‘shopper’? Let’s take a closer look
Let’s take a closer look at ‘the shopper’ and then score your understanding once more
-
Comment & Opinion
Why is the Ocado and M&S joint venture still struggling on collaboration?
Nothing sums the lack of collaboration up more than the marketing
-
Comment & Opinion
Why was Tesco so slow to act on John Allan allegations?
Investigation into sexual harassment allegations took 20 days in a case with repercussions for the whole industry
-
Comment & Opinion
Asda merger with EG Group would be a disaster
The future of Asda matters for consumers, its 145,000 employees, the government and regulators alike
-
Comment & Opinion
A lot is riding on Tesco’s latest ‘transformational’ reset
Tesco and its suppliers have just 11 months. Even ‘Drastic Dave’ Lewis took longer than that
-
Comment & Opinion
How to make your brand the go-to choice for highly habitual shoppers
If you can break in to a shopper’s eating and shopping habits it’s a licence to print money, says Jeremy Garlick, partner at Insight Traction
-
Comment & Opinion
Defra’s decision to abandon a UK horticulture strategy is a serious error
Defra must make it a priority to raise our country’s self-sufficiency in fruit & vegetables, says Joanna Blythman, food journalist and author of Swallow This
-
Comment & Opinion
Now the Adjudicator has been rescued, it’s time to turn up the scrutiny on retailers
The agriculture sector has been asking for the code to include non-direct suppliers – in other words, farmers – for years
-
Comment & Opinion
Morrisons still has a lot of catching up to do, but its new ads and More makeover is a good start
Morrisons is now at least at the races in terms of loyalty, and its revamped More card has an interesting point of difference
-
Comment & Opinion
Why the food industry must play a part in encouraging shared mealtimes
It’s up to businesses, charities, third sector groups, government, policymakers and the wider civil society to play their part, says Dave Dusangh of Mars
-
Comment & Opinion
The challenges and rewards of remote working as a startup
There have been many changes since I founded Caleño, a range of tropical non-alcoholic spirits created to bring a Latina fiesta vibe, in 2019
-
Comment & Opinion
Lynx’s goat makes the case for Africa
Strongbow’s purple creature is perhaps the most memorable ‘GOAT’ (greatest of all time) in advertising so far, but there’s room for more
-
Comment & Opinion
Pressure Cooker: knives out in tangentially cooking-related psychological ordeal
It can’t be easy coming up with new twists on the cooking competition format
-
Comment & Opinion
As ministers look to strengthen industry ties, DRS looks dead in the water
Lorna Slater’s bombshell announcement that DRS could bite the dust within 13 days left representatives from companies installing reverse vending machines visibly shaken
-
Comment & Opinion
Summit seasonal worker pledge lays bare government rift on immigration
Of the 70 or so industry bigwigs to attend Rishi Sunak’s food summit, many have expressed unexpected feelings of positivity
-
Comment & Opinion
Sunak summit is an encouraging start to building UK food security
The government has given clarity and much-needed confidence to farmers and growers, says Minette Batters, NFU president