All comment & opinion articles – Page 413
-
Comment & OpinionLook to your laurels and dial down the sweetness
Fair play to Tesco. It may be in a pickle but it doesn’t lack ambition…
-
Comment & OpinionInfographics can be better than words for sales pitches
Nielsen estimates that the average individual is hit with more than 3,000 brand impressions in a single day…
-
Comment & OpinionWorld Cup marketing must target shoppers as well as consumers
Major sporting events like the World Cup traditionally represent a business bonanza for UK retail…
-
Comment & OpinionLabour plans to micro-manage our diets - it won't work
The nanny state, like an old comic opera, is about to have a revival…
-
Comment & OpinionTesco's smartphone is a smart move
Following the success of its low-cost Hudl, Tesco is back this year with the news it is to launch its very own smartphone…
-
Comment & OpinionMusgrave sharpens up
Retailers who had labelled Musgrave a “sinking ship” will no doubt be pleased to hear that Musgrave has a turnaround programme in place…
-
Comment & OpinionThe chosen ones
Which are the ‘most chosen’ fmcg brands in the world? And what are the consumer trends that put them on the map?
-
Comment & OpinionUnilever makes Peace
Unilever’s Lynx Peace marketing campaign has been kicking up a stink this week, as the deodorant brand landed itself in hot water over the “co-opting” of the CND’s peace logo.
-
Comment & OpinionEmperador arrives
News that Philippine-based spirits business Emperador Distillers Inc (EDI) has acquired Scotch whisky brand Whyte & Mackay came out of left field. Who is Emperador?
-
Comment & OpinionMorrisons must usher in pricing transparency quickly
It is incredible that Morrisons CEO Dalton Philips still looks the man most under the cosh in grocery…
-
Comment & OpinionFood poverty alarm call
Last week, 170 public health doctors and specialists wrote an open letter on food poverty to the PM…
-
Comment & OpinionPushing brand values during the price war
The old adage ‘price is king’ could not ring any truer for grocery brands at the moment…
-
Comment & OpinionGluten-free market bursting with potential says Mrs Crimble's
The UK gluten-free market is now worth over £175m and saw the highest number of launches of any food category last year…
-
Comment & OpinionFood fraud: it's time for government to get tough
You may have seen coverage in the media of the launch of our campaign to stop food fraud…
-
Comment & OpinionHeston Blumenthal, history and histrionic personality disorder
I like Heston Blumenthal. I really do. He’s to thank for one of the best meals I’ve ever had…
-
Comment & OpinionMorrisons' Angel stunt inspires the dieters at Puff & Fluff PR
We’ve tried to sell our clients on the joys of huge illuminations, like Morrisons…
-
Comment & OpinionAt 10 for One
Ethical fmcg brand One celebrated its 10th anniversary at Number 10 this week, and expansion was on the agenda.
-
Comment & OpinionNew managers need to learn soft skills and hard processes
Newly promoted managers can often, despite their past successes, struggle with their new responsibilities…
-
Comment & OpinionMyners' strike
On the same day Lord Paul Myners released his 184-page review into the corporate governance of The Co-operative Group, Paul Flowers was in court pleading guilty to possessing drugs.
-
Comment & OpinionIs Tesco's Hudl phone smart?
Will Tesco’s Hudl smartphone be as big a hit as its tablet? It may have a job on its hands.