Archive of all comment and opinion articles – Page 432
-
Comment & Opinion
What do buyers need? Be concise and ask 'route one' questions
So the UK furniture salesman was always a bit embarrassed that he was selling bigger chairs designed for the American market.
-
Comment & Opinion
Display ban isn't only area to exploit
Yes, it’s going to be a difficult year, but for indies there are also major opportunities to be grasped
-
Comment & Opinion
For every useful question it answers, the carbon footprint label raises several more
OK, we were wrong about self-service supermarkets in 1947, but our doubts about the Carbon Trust label have proved well founded.
-
Comment & Opinion
You can't afford to be antisocial
The supermarket war for market share over Christmas was brutal, but the fight for consumers’ online mind-share in 2012 will also be intense, with Facebook a key battleground.
-
Comment & Opinion
Most drinkers won't bat an eyelid at Stella's lower abv
Let’s be clear. This is not about Stella’s ‘wifebeater’ tag. With brewers struggling with duty hikes and cost increases, something had to give.
-
Comment & Opinion
A new year means time to make plans and be inspired
This is going to be my year. I feel really positive that this is the year I’m going to make a difference in my career, but where do I start?
-
Comment & Opinion
Now's the time to inspire as well as promote
The one hard question grocery brands should be asking themselves is, ‘how do I get my brand back on to the shopping list?
-
Comment & Opinion
Food policy needs urgent rethink
If things weren’t tough enough for consumers in 2011, they also had to contend with being short-changed in terms of food policy.
-
Comment & Opinion
Fictional festivals and supreme self-confidence
When we invented Blue Monday it was supposed to grow, just like other fictitious events such as Fathers’ Day and Easter, into a vast money-making scheme for retailers.
-
Comment & Opinion
Cooks, cocks and hairy foragers
The TV schedules might be teaming with food-related stuff at the moment, but boy, there’s a lot of chaff.
-
Comment & Opinion
Clarke must reignite 'only Tesco can' mantra
The varying perspectives on Tesco’s 2.6% drop in Christmas sales have piqued my interest.
-
Comment & Opinion
Get the human factor back, Tesco
Amid the shock horror about mighty Tesco’s faltering sales, there was one particularly interesting feature.
-
Comment & Opinion
Can you imagine an ad with Usain Bolt impersonating Philip Clarke?
Tesco’s Christmas bombshell is over a week old now, but the shock waves are likely to continue for some time.
-
Comment & Opinion
Nostalgia can be great, but now we must look forward
After last week’s anniversary issue, there’s a nostalgic tinge to our cover story again this week, as we kick off our campaign…
-
Comment & Opinion
Olympic opportunity is here – let’s get to work
Years of planning, discussion and debate have now passed and we have finally entered the Olympic year.
-
Comment & Opinion
Mango meringues but no squirrel tackle
The whole Keep Calm and Bake movement is not my piece of cake and, besides, Holby City was on.
-
Comment & Opinion
Make store visits a resolution
At this time of year, we all eagerly wait for the retailers to report sales figures for the Christmas period.
-
Comment & Opinion
Floppy haircuts and paradigm shifts
Morrisons must have a proper PR agency working for them (serious boys in suits, floppy haircuts, directors that talk about paradigm shifts).
-
Comment & Opinion
The loyalty equation is usability vs visibility
The power of social media to conflate our private and work lives has recently hit the headlines, with Olympics volunteers banned from discussing the Games online.
-
Comment & Opinion
Staff motivation will be key in battle to get consumers spending
Are you already fed up with 2012? The year has certainly started with a slew of bad news for employees.