Archive of all comment and opinion articles – Page 451
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Comment & Opinion
Saturday Essay: Why the Responsibility Deal is a no-brainer
The industry must embrace the opportunity to become a powerful driver of behavioural change, says Professor Jeff French
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Comment & Opinion
Third Party: For quality customer engagement, go digital
Retailers fighting to grab shopper attention are wising up to the power of bespoke digital signage, says Warren Lewis
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Comment & Opinion
Careers File: A company is damaged by failure to remove its poor performers quickly
My favourite maxim is: 'As a leader you get the behaviour that you accept.' How true this is and how frequently I see business leaders duck away from this.
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Comment & Opinion
Campers lap up But-weiser
Gaunt, dead-eyed figures huddled behind barbed-wire fences... yes, anyone who's been to Butlins will know the full horror of life in its 'funcentration camps'. Thankfully, Marston's has brewed up something designed to take the edge off...
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Comment & Opinion
Critical Eye... on mummy's boys and marrow girths
Only ex-cons and prize-fighters can get away with having 'Mum' tattooed on a visible part of their body. And only weirdos want that word inked somewhere more private. The stars of Hairy Bikers: Mums Know Best (Tuesday 8pm, BBC2) are the...
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Comment & Opinion
Tales of Titania: Bad skin and dead man's sausage
As you know, advertising is a rather different discipline to PR. While we are mostly meek and mild, service-oriented types, our UK advertising brothers (and occasionally sisters) tend to be loud-mouthed egomaniacs convinced to the point of lunacy...
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Comment & Opinion
Editor's Comment: Giving people a career is one way we add to the Big Society
The Chancellor was always going to find it tough to pull fluffy rabbits out of a threadbare hat, and while a reduction in fuel duty will relieve a little pressure from the booming oil price over the past 12 months, consumer confidence has taken a bashing.
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Comment & Opinion
Ad of the Week: Knight of the Rowntree table fails to storm the Pastille
Once you pop, Pringles used to say, you can't stop. That was before the dawn of the obese époque, when we became a bloated nation of beached whales gurgling cholesterol through our lipid-encrusted blowholes. Now if you don't stop after...
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Comment & Opinion
Buried alive
'Sainsburied’ screams the headline in today’s edition of The Sun. It’s a nice line. Just as pleasingly, though less dramatically, the Financial Times notes that ‘Good shares cost less at Sainsbury’s’.
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Comment & Opinion
The Irish example
These days Ireland’s economy resembles not so much the Celtic tiger of yore as a rather mangy tabby that’s gone through the spin cycle one too many times. So it’s novel for a commentator to look in that direction for an example of sound economic management.
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Comment & Opinion
Tales of Titania: Killer heels and make-believe
I caught a pretend train from a pretend station in the City and headed out to somewhere near the Essex mudflats for this year's IFE (which stands for It's F-ing Exhausting, in case you wondered).
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Comment & Opinion
Editor's Comment: The leaps of faith in the responsibility deal are seriously grown up
I can't work out if the industry has signed up to the Boy Scouts Oath or a game of strip poker. Of course, to the six leading health organisations who put their trust in science and sticks, this week's 'responsibility deal' belongs only in the...
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Comment & Opinion
Careers File: Companies should ease the path for women to gain top roles
Sainsbury's appointment of Google UK MD Matt Brittin to its board as a non-executive director in January was a smart move. He will bring valuable expertise to the retailer's web offer.
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Comment & Opinion
Critical Eye... on campaign fatigue and a snog from Greg
I reckon people are suffering from a tiny bit of campaign fatigue at the moment. And who can blame them? They're confronted by a constant stream of celebrity chefs leaping on to the soap box to decry some iniquity or another.
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Comment & Opinion
Third Party: Beware the gifts that could be seen as bribes
New anti-bribery laws come into force later this year. Break them and you could face fines – or prison, says Catriona Munro
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Comment & Opinion
Saturday Essay: Osborne, stop bashing beer and freeze duty!
Taxes on this lower-strength alcohol should be lower than on other drinks as it costs more to produce, argues Dr Isaac Sheps
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Comment & Opinion
Second Opinion: Calories are not all created equal
WeightWatchers US has dropped its points system. The DoH must take note, says Joanna Blythman
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Comment & Opinion
Kishor Patel's Expert Advice: To go or not to go, that is the question
By not attending conferences and shows, you close the door to some useful experiences, says Kishor Patel
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Comment & Opinion
Ad of the Week: Cravendale changes tack with cats’ new rule of thumb
They say you can tell how crazy a woman is by how many cats she keeps. It's usually one for each time she was jilted at the altar. There's something rather sinister about these purring barometers of post-menopausal desperation, which...
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Comment & Opinion
Kronen-four?
Today the government’s Responsibility Deal was made public, along with the names of 170 companies that have signed up to its various well-meaning pledges.