All comment & opinion articles – Page 502
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Comment & OpinionTales of Titania: Fortnums and Mars bars
It has been, of course, the best PR that Fortnum's has had in years. Possibly the only PR, given its image as one of the least interesting shops in the world.
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Comment & OpinionEditor's Comment: I doubt Tesco’s new promotion mechanic, the BOGIFPC, is going to catch on
Have you read any of Philip Clarke's tweets (twitter.com/clarkepatesco)? In an otherwise low-key start for Tesco's new CEO, he's been informing his 2,767 followers (including rivals, I can assure you), of his whereabouts.
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Comment & Opinion
Saturday Essay: We must stop exploitation in the supply chain
Retailers bearing down on suppliers but taking a hit on behalf of consumers? It just doesn’t add up, says Peter Kendall
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Comment & Opinion
Second Opinion: Price isn’t organic’s only problem
It needs to help itself out if it is to stop losing out to premium and local lines, says Kevin Hawkins
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Comment & Opinion
Mars's barmy army
It’s the nature of rankings like Britain’s 100 Biggest Brands that there are winners and there are losers. Or, to put it more generously, those that won less than others.
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Comment & Opinion
Feeling co-operative?
Today The Co-op unveiled some pretty dismal like-for-like numbers for food sales, down 2.5% on last year. That wasn’t a huge surprise coming off the back of a disappointing Christmas.
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Comment & Opinion
Nice weather for ducks
After last week’s gloomy news from the high street and a Budget that gave little cause for optimism to voters in our current weekly poll, today brought a raft of further statistical evidence proving what we already knew.
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Comment & OpinionAd of the Week: Knight of the Rowntree table fails to storm the Pastille
Once you pop, Pringles used to say, you can't stop. That was before the dawn of the obese époque, when we became a bloated nation of beached whales gurgling cholesterol through our lipid-encrusted blowholes. Now if you don't stop after...
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Comment & OpinionEditor's Comment: Giving people a career is one way we add to the Big Society
The Chancellor was always going to find it tough to pull fluffy rabbits out of a threadbare hat, and while a reduction in fuel duty will relieve a little pressure from the booming oil price over the past 12 months, consumer confidence has taken a bashing.
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Comment & OpinionTales of Titania: Bad skin and dead man's sausage
As you know, advertising is a rather different discipline to PR. While we are mostly meek and mild, service-oriented types, our UK advertising brothers (and occasionally sisters) tend to be loud-mouthed egomaniacs convinced to the point of lunacy...
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Comment & OpinionCritical Eye... on mummy's boys and marrow girths
Only ex-cons and prize-fighters can get away with having 'Mum' tattooed on a visible part of their body. And only weirdos want that word inked somewhere more private. The stars of Hairy Bikers: Mums Know Best (Tuesday 8pm, BBC2) are the...
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Comment & OpinionCampers lap up But-weiser
Gaunt, dead-eyed figures huddled behind barbed-wire fences... yes, anyone who's been to Butlins will know the full horror of life in its 'funcentration camps'. Thankfully, Marston's has brewed up something designed to take the edge off...
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Comment & Opinion
Careers File: A company is damaged by failure to remove its poor performers quickly
My favourite maxim is: 'As a leader you get the behaviour that you accept.' How true this is and how frequently I see business leaders duck away from this.
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Comment & Opinion
Third Party: For quality customer engagement, go digital
Retailers fighting to grab shopper attention are wising up to the power of bespoke digital signage, says Warren Lewis
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Comment & Opinion
Saturday Essay: Why the Responsibility Deal is a no-brainer
The industry must embrace the opportunity to become a powerful driver of behavioural change, says Professor Jeff French
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Comment & Opinion
Second Opinion: Food, war and nuclear meltdown
The PM might be busy right now, but it’s still a good time to talk food policy, says Tim Lang
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Comment & Opinion
Buried alive
'Sainsburied’ screams the headline in today’s edition of The Sun. It’s a nice line. Just as pleasingly, though less dramatically, the Financial Times notes that ‘Good shares cost less at Sainsbury’s’.
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Comment & Opinion
The Irish example
These days Ireland’s economy resembles not so much the Celtic tiger of yore as a rather mangy tabby that’s gone through the spin cycle one too many times. So it’s novel for a commentator to look in that direction for an example of sound economic management.
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Comment & OpinionAd of the Week: Cravendale changes tack with cats’ new rule of thumb
They say you can tell how crazy a woman is by how many cats she keeps. It's usually one for each time she was jilted at the altar. There's something rather sinister about these purring barometers of post-menopausal desperation, which...
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Comment & Opinion
Kishor Patel's Expert Advice: To go or not to go, that is the question
By not attending conferences and shows, you close the door to some useful experiences, says Kishor Patel