All comment & opinion articles – Page 84
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Comment & OpinionHow to market low & no-alcohol to gen Z
For gen Z, the shift in drinking habits is symptomatic of more fundamental shifts in their values, says Rowenna Prest, chief strategy officer at Joint
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Comment & OpinionDoes La Vie have what it takes to survive UK plant-based?
Can La Vie entertain its consumers in a UK plant-based market that is currently walking the tightrope?
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Comment & OpinionIntensive animal farming is killing the planet. The solution is in our hands
We need to reduce the number of animals farmed and move to higher-welfare regenerative farm systems, says Dr Tracey Jones, global director of food business at Compassion in World Farming
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Comment & OpinionFrom Lidl to Waitrose, it’s hard to find a grocery retailer making it look easy
Investment and debt are two sides of the same coin
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Comment & OpinionSilk & Spice hides treasure in island wine stunt
The wine brand has left a bottle of its 2021 Red Blend on a tiny, sunny, sandy island
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Comment & OpinionAndrew Baker embarks on delicious quest in Cake: A Slice of British Life
An entertaining, Bill Bryson-esque romp that’s easy to devour
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Comment & OpinionEven though my dad has passed away, he’s become my best coach
Since his passing, I have found myself asking a simple question: what would dad do?
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Comment & OpinionCan another big political and health group push rebirth HFSS taxes?
There was a time when Tony Blair was so toxic, because of the war in Iraq, his backing would have been seen as a mixed blessing
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Comment & OpinionAldi’s biggest price cuts add more drama in retailers’ battle to the bottom
Aldi’s latest price cuts are substantial, and the numbers support that
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Comment & OpinionWilko’s demise shows the importance of digital
Brand loyalty for traditional retailers today only really works when it spans the physical store and the online offering, says Julian Skelly, senior VP for retail at Publicis Sapient
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Comment & OpinionWhat will crumble first, Defra’s buildings or its waste strategy?
The last thing Defra needs is question marks over the safety of its buildings
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Comment & OpinionWhy we should question our faith in data
The great companies and the best people in our industry are not data-led – they are data-influenced, says Jeremy Garlick, partner at Insight Traction
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Comment & OpinionRail strikes should inspire us to protect jobs in supermarkets too
Replacing people with machines lets retailers reduce their wage bill and harvest data on customers’ shopping behaviour, says Joanna Blythman, food journalist and author of Swallow This
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Comment & OpinionSupermarkets naming and shaming shrinkflation brands is a risky tactic
Will UK retailers call brands’ shrinkflation practices out on shelf?
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Comment & OpinionHow indie booze brands can break into supermarket shelves
Supermarket shelves are becoming more restrictive and full of price promotions, but customers are becoming more experimental, says Nick Gillett, MD of UK premium spirits distributor Mangrove Global
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Comment & OpinionPlain packaging on cereal? The obesity crisis is far more complex
Getting rid of cartoon characters, animations, vibrant colours, brand mascots and the like represents a slippery slope towards complete brand erosion, says Mike Coppen-Gardner, MD of SPQR Communications
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Comment & OpinionButternut Box defies DTC doom-mongers with its near-unicorn valuation
Butternut Box shows the DTC model still has legs, even if it’s the four-legged variety
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Comment & OpinionGuinness is careful not to jinx Ireland’s Rugby World Cup chances
Ireland play their first game in the men’s Rugby World Cup this weekend, and expectations for the boys in green are high
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Comment & OpinionOcado meets Beano for kids’ cookbook – but why is Ben Fogle involved?
Planet Earth can be divided into the places you would expect to find Ben Fogle and those you wouldn’t
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Comment & OpinionWhy it’s vital to keep checking in on your core brand values
By clearly understanding what we were brought here to do, we’ve been able to navigate our way through challenges that may otherwise have diverted us