All comment & opinion articles – Page 95
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Comment & OpinionDo you understand your ‘shopper’? Let’s take a closer look
Let’s take a closer look at ‘the shopper’ and then score your understanding once more
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Comment & OpinionWhy is the Ocado and M&S joint venture still struggling on collaboration?
Nothing sums the lack of collaboration up more than the marketing
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Comment & OpinionWhy was Tesco so slow to act on John Allan allegations?
Investigation into sexual harassment allegations took 20 days in a case with repercussions for the whole industry
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Comment & OpinionAsda merger with EG Group would be a disaster
The future of Asda matters for consumers, its 145,000 employees, the government and regulators alike
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Comment & OpinionA lot is riding on Tesco’s latest ‘transformational’ reset
Tesco and its suppliers have just 11 months. Even ‘Drastic Dave’ Lewis took longer than that
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Comment & OpinionHow to make your brand the go-to choice for highly habitual shoppers
If you can break in to a shopper’s eating and shopping habits it’s a licence to print money, says Jeremy Garlick, partner at Insight Traction
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Comment & OpinionDefra’s decision to abandon a UK horticulture strategy is a serious error
Defra must make it a priority to raise our country’s self-sufficiency in fruit & vegetables, says Joanna Blythman, food journalist and author of Swallow This
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Comment & OpinionNow the Adjudicator has been rescued, it’s time to turn up the scrutiny on retailers
The agriculture sector has been asking for the code to include non-direct suppliers – in other words, farmers – for years
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Comment & OpinionMorrisons still has a lot of catching up to do, but its new ads and More makeover is a good start
Morrisons is now at least at the races in terms of loyalty, and its revamped More card has an interesting point of difference
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Comment & OpinionWhy the food industry must play a part in encouraging shared mealtimes
It’s up to businesses, charities, third sector groups, government, policymakers and the wider civil society to play their part, says Dave Dusangh of Mars
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Comment & OpinionThe challenges and rewards of remote working as a startup
There have been many changes since I founded Caleño, a range of tropical non-alcoholic spirits created to bring a Latina fiesta vibe, in 2019
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Comment & OpinionLynx’s goat makes the case for Africa
Strongbow’s purple creature is perhaps the most memorable ‘GOAT’ (greatest of all time) in advertising so far, but there’s room for more
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Comment & OpinionPressure Cooker: knives out in tangentially cooking-related psychological ordeal
It can’t be easy coming up with new twists on the cooking competition format
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Comment & OpinionAs ministers look to strengthen industry ties, DRS looks dead in the water
Lorna Slater’s bombshell announcement that DRS could bite the dust within 13 days left representatives from companies installing reverse vending machines visibly shaken
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Comment & OpinionSummit seasonal worker pledge lays bare government rift on immigration
Of the 70 or so industry bigwigs to attend Rishi Sunak’s food summit, many have expressed unexpected feelings of positivity
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Comment & OpinionSunak summit is an encouraging start to building UK food security
The government has given clarity and much-needed confidence to farmers and growers, says Minette Batters, NFU president
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Comment & OpinionSunak deserves credit for rebuilding relationships with farmers in summit
Sunak has restored simple dignity to the business of government, says Ian Wright, co-chair of the Food & Drink Export Council
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Comment & OpinionJoining the CPTPP is a gateway to lower food standards
The removal of the 12% tariff on palm oil from Malaysia is a major cause for concern, says Pip Murray, founder of Pip & Nut
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Comment & OpinionCompetition authority’s investigation into grocery prices smells strongly of political motivation
It is hard to imagine the CMA finding anything other than the UK grocery market is one of, if not the most, competitive in the world
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Comment & OpinionHow Tesco has upped its game with Food Love Stories
The wizards at advertising agency BBH and the marketing team at Tesco have been hitting the spot again and again with their recent ads, says Jon Evans, chief customer officer at System1