All Companies articles – Page 2
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Comment and Opinion
How becoming a B Corp made us think and work differently
March marks B Corp month, so I thought it relevant to offer some practical advice on how best to approach the certification process
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News
Asda sets new target for HFSS reduction and demands supplier emissions data
Asda has told its “highest impact” suppliers to sign up to a new data platform that will measure their carbon emissions, treatment of workers, and procurement ethics
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Comment and Opinion
Just Eat targets Brits with passive-aggressive animations
Just for us Brits, the delivery giant has come up with four new ads starring anthropomorphic animals
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Comment and Opinion
Bottlecelli: Lidl’s pun-tastic installation gives Glasgow a cultural boost
Venus: Roman goddess of love, desire, sex, fertility, prosperity… and now Lidl’s bottle and can return scheme pilot
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Comment and Opinion
Charlotte Wells helps Quaker deliver emotional punch
What has the Aftersun director done with her porridge ad?
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Comment and Opinion
Cadbury Creme Egg nails return of ‘how do you eat yours?’
So closely linked with Cadbury Creme Egg is the phrase that it operates as a kind of bonus slogan
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News
Aldi accused of ‘appropriating’ Real Bread Week with leaflet
Aldi is under fire from The Real Bread Campaign for referring to its annual Real Bread Week in a marketing leaflet without otherwise mentioning the charity or seeking its permission
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Comment and Opinion
The AI Cook Book: Heinz finds engaging way to showcase product range
Blood-pumped, emotion-ridden fleshbags like you or I are not the intended audience of Heinz’s latest book
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News
Parfetts boosts retailer support with wave of new appointments
Head of retail Steve Moore said new national sales controller roles were created to ‘support the teams in the field’ and ‘provide senior levels of knowledge and experience to all customers’
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Comment and Opinion
Richard Osman narrates story of cartoon Charlie Bigham
The ad reinforces Bigham’s corporeality by, er, featuring him throughout in cartoon form
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Comment and Opinion
Cadbury marks 200 years with moppet’s spectacular return
Cadbury reimagines its cute kid campaign as a time-travelling spectacular
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News
Breal Group announces £1m investment in Black Sheep Brewery
Black Sheep was bought out of administration by Breal in May 2023
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Comment and Opinion
What marketers can learn from Heinz ketchup
The condiment brand continues to reinforce its standing with culturally fluent, attention-grabbing marketing, says Sunil Bajaj, writer/analyst at Contagious
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Comment and Opinion
Burger King’s seasonal serenade outstays its welcome
The first thing you wonder, if you’re watching the YouTube version of Burger King’s festive advert, is ‘what happens after the song finishes?’
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News
Asda pulls plug on Home Bargains price match campaign
Asda has paused the price match mechanic while it looks at the performance of the lines included and the proposition as a whole
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Comment and Opinion
It’s party time for Toblerone’s aspirational truffles
Toblerone stands apart from other chocolate brands, and there isn’t really any need to market the main SKU
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Comment and Opinion
Amazon and Asda make last-ditch attempt to revive the comedy panel show
Amazon’s Quiz of 25 Years saw two celebrity teams answer questions about products that can be bought on the site
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News
Pret a Manger defends pricing approach amid profiteering claims
‘It’s a really tough market,’ said the chain’s shops & franchise director Guy Meakin
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News
M&S swapping plastic carrier bags for paper ones in all stores
It follows a trial that began in 10 stores at the start of the year
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News
Bidder for entire Wilko chain given until 5pm to provide more details
If details are not forthcoming, Wilko will be carved up and redundancies, which were paused yesterday, are likely to be restarted, according to GMB Union
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