Waitrose has ditched its seven-year-old tagline 'Quality food, honestly priced' with the new line 'Everyone deserves quality food. Everyone deserves Waitrose'.
The slogan will air tonight in a new 60-second television advert, according to the Daily Telegraph.
The ad will show people of different ages and backgrounds eating Waitrose food on a huge picnic rug on a hillside.
The slogan will air tonight in a new 60-second television advert, according to the Daily Telegraph.
The ad will show people of different ages and backgrounds eating Waitrose food on a huge picnic rug on a hillside.
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