When Martin Rogan started work in the C& C sector as a 14-year-old part-timer, he could not have imagined what it would lead to.
After 22 years in the sector, during which he climbed the managerial ladder at Booker depots in the north east, he was named as the top C& C manager in the country in the Federation of Wholesale Distributors Gold Awards.
With the help of his team of 41 staff at the Morpeth, he has produced a depot dedicated to offering its customers unrivalled service, availability and standards.
Availability is crucial, says Rogan. “When customers can be making a 100-mile round trip to the depot it’s crucial that we’ve got the products they want.” Few must leave disappointed as he says they have a service level of 99.6%.
After four years as manager of the Morpeth depot, Rogan has got to know a fair number of his 1,600 customers, and he encourages his staff to do the same.
“I’m just one person so the focus is heavily on the team to get to know customers too. We deal with customers as friends on a first name basis.” he adds.
This emphasis has helped to develop communications with customers, enabling staff to generate significant take-up on offers such as Spend and Save.
Being situated in the far north of England in Northumberland - Rogan says his is the last cash and carry depot before Scotland - means tourism is a major local industry, and caterers account for about 60% of his customers.
This does introduce a seasonal element to business, he says, but there are enough town and city centres nearby to provide a steady base to trade.
After 22 years in the sector, during which he climbed the managerial ladder at Booker depots in the north east, he was named as the top C& C manager in the country in the Federation of Wholesale Distributors Gold Awards.
With the help of his team of 41 staff at the Morpeth, he has produced a depot dedicated to offering its customers unrivalled service, availability and standards.
Availability is crucial, says Rogan. “When customers can be making a 100-mile round trip to the depot it’s crucial that we’ve got the products they want.” Few must leave disappointed as he says they have a service level of 99.6%.
After four years as manager of the Morpeth depot, Rogan has got to know a fair number of his 1,600 customers, and he encourages his staff to do the same.
“I’m just one person so the focus is heavily on the team to get to know customers too. We deal with customers as friends on a first name basis.” he adds.
This emphasis has helped to develop communications with customers, enabling staff to generate significant take-up on offers such as Spend and Save.
Being situated in the far north of England in Northumberland - Rogan says his is the last cash and carry depot before Scotland - means tourism is a major local industry, and caterers account for about 60% of his customers.
This does introduce a seasonal element to business, he says, but there are enough town and city centres nearby to provide a steady base to trade.
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