All Confectionery articles – Page 103
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Masterfoods triumphs at P-O-P Awards
Masterfoods walked off with the top accolade at the British P-O-P Awards for its Maltesers R2D2 display unit, created by Displayplan-Leggett & Platt Display Group. The unit, which won best snack products and soft drinks category as well as...
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Dairy Milk’s hundredth year
Birthdays are always cause for celebration – and Cadbury used this one to renew marketing efforts, says Stefan ChomkaAccording to Cadbury Trebor Bassett, 2005 has been the biggest year in Dairy Milk’s 100-year history, with the...
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Mars to make your day
Mars has a new strapline – ‘Another Way to Make Your Day’ – as part of continued evolution of the iconic brand.The ‘Pleasure You Can’t Measure’ message – introduced in 2002 at the start of the brand’s repositioning – is being ditched in favour...
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OFT clears Green & Black's merger
The Office of Fair Trading has cleared Cadbury Schweppes' merger of organic chocolate company Green & Black's.In a statement the OFT said that on the information currently available to it, it had decided not to refer the merger to the...
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Old Favourites
>> CelebratinG 100 years of Dairy Milk…Product:cadbury’s dairy milkCompany:cadbury trebor bassettLaunch date:1905Cadbury’s Dairy Milk, which is celebrating its 100th birthday this year, continues to...
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Bratz craze gets to Pez
Haribo is tapping into the children’s fashion doll craze, Bratz, with the launch of a Pez range of sweet dispensers.Containing three packs of sweets (rsp: 99p), the dispensers are available in the Bratz characters Cloe, Sasha, Jade and Yasmin –...
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By gum! It’s Baker
Toby Baker has been named the new marketing director for the Wrigley Company UK.Baker has been at Wrigley for four years and will take up the position with immediate effect, replacing former marketing director Ian Bray.Baker was most...
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Wonka’s pure gold for Nestlé
It’s news that would have the Oompa Loompas dancing with glee. Sales of Wonka bars linked with the hit film Charlie and the Chocolate Factory have gone through the roof, and supplier Nestlé Rowntree now plans to extend production and come out with...
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Tongues are a-changing
Wrigley is making a determined effort to turn the mouths of the nation’s children different colours with a limited edition bubble gum.Available for six months, Hubba Bubba Colours uses a recipe that turns the tongue blue or green, depending on...
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Mars discovers cocoa benefits
Confectionary giant Mars will today reveal research showing that cocoa compounds can help treat diabetes, strokes and vascular diseases.Mars will tell a group of scientists in Switzerland that it has discovered how to replicate the...
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Sweet friends in the mix
Masterfoods is building on the strength of its key countlines this Christmas with a range of selection boxes.The company will launch Mars, Maltesers and Milky Way ‘& Friends’ boxes. Five boxes have been developed – three super sizes (rsp:...
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In profile: Adrian Threlfall, manager of Hancocks confectionery cash and carry depot in Watford
Keeping brands' sweets Adrian Threlfall’s favourite sweets are wine gums. And as depot manager of confectionery cash and carry specialist Hancocks’ new Watford...
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Nestlé Rowntree names new marketing director
David Rennie has been appointed marketing director for Nestlé Rowntree. Rennie joins Nestlé from Procter & Gamble, where he has spent most of his career, most recently as a senior marketer in P&G’s homecare business unit based in...
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On the Campaign Trail
>>Maltesers for sitcom fans… Kiss for new onken yoghurt… Malibu keeps it in perspective… Bernard Matthews goes beyond essentials…Budget £1m Manufacturer MasterfoodsMaltesersChocolate bitesize brand Maltesers...
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Galaxy promises choc delight
Galaxy is promising to open up a new sector in the everyday block chocolate category with the launch of Promises, an everyday luxury chocolate.Promises – which comes in four flavours: Roast Hazelnut, Caramel Crunch, Cocoa Crisp and Rich Coffee...
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Aiming to make it big with Strawbs
Haribo Dunhills reckons it has found the next big thing in gums and jellies with Strawbs, and is throwing its weight behind the brand with new product development and marketing investment.The launch this month of Sour Strawbs (rsp: £1.02 for...
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Cadbury factory destroyed by fire
A fire has completely destroyed a Cadbury Trebor Bassett factory in Yorkshire.Fire crews attended the blaze at the Monkhill Confectionery Factory in Pontefract, West Yorkshire, last night.No one was injured in the fire and West...
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Low-carb Kit Kat out of favour
Kit Kat Low Carb is the first high-profile confectionery casualty of falling interest in the low-carb market, The Grocer can reveal.Nestlé Rowntree said it was dropping the line, which it launched alongside Rolo Low Carb in May last year, to...
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On the campaign trail: No excuse needed’ for skinny cow… Persil says dirt is good… Maltesers bounces through traffic… Vimto’s shlurple the purple
'No excuse needed’ for skinny cow… Persil says dirt is good… Maltesers bounces through traffic… Vimto’s shlurple the purple… Skinny Cow Budget: part of a £1m spend Manufacturer: Richmond Ice...
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Cadbury to launch Christmas minis
Mini variants of its Roses and Roses Luxury Collection are being launched by Cadbury in time for Christmas to maximise different giving opportunities.The mini cartons are part of Cadbury’s festive plans, which include the rationalisation of...