All Confectionery articles – Page 103
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Party all year as Dairy Milk is 100
Cadbury has announced plans to celebrate ‘100 years of happiness’ in 2005 as Dairy Milk reaches its first century.The confectionery giant will use the landmark to trigger a multi-million pound marketing campaign centred on ‘sharing moments of...
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King-size chocolate to be abandoned
Food manufacturers have responded to the Government’s obesity campaign by agreeing to downsize their products.The production of king-size chocolate bars, such as the larger 100g versions of Mars, Snickers and Crunchie bars, will cease next...
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Toffee puds partnership
Matthew Walker has tied up with Thorntons to launch two new indulgent toffee puddings.The sponge pudding specialist is producing under licence a 350g Thorntons Toffee Soft Centre Pudding and a Thorntons Toffee Christmas Pudding – a fruited...
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Spitfire dresses to kill
Shepherd Neame has teamed up with clothing specialist Hackett to develop a range of Spitfire Premium Ale branded casualwear.The dual-branded range includes his and hers T-shirts, rugby, hockey and polo shirts as well as baseball caps and...
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Partnering Bridget
Masterfoods and Müller will be sponsoring the second Bridget Jones film, Bridget Jones – The Edge of Reason. The confectionery giant’s Galaxy brand will be the official chocolate partner of the film and Masterfoods plans to support Galaxy...
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A partner at last for Bridget Jones
Masterfoods and Müller will be among the big-name sponsors of the next Bridget Jones film.The confectionery giant’s Galaxy brand will be the official chocolate partner of the second film charting the escapades of the love-struck...
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Creme egg rival
Nestlé is to launch two new products into the filled egg arena, Milky Bar and Smarties filled eggs, in the new year to rival Cadbury’s Creme Egg. Leading Nestlé’s charge for the second year running will be the flow-wrapped Double Cream...
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Rising Stars
>>A monthly look at the most promising newcomers in key grocery categories. This week: ConfectioneryProduct: Mars DelightCompany: MasterfoodsLaunch date: March 2003Mars Delight seems to have proved a...
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Mars steps on the gas
Mars is revving into action this summer by sponsoring the Seat Cupra Championships.Tapping into the key 16 to 24-year-old male audience, the sponsorship includes two Mars branded cars, in addition to an on-car presence on all 17 of the...
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Nestlé’s crack at Creme Egg
Nestlé is to throw yet another gauntlet down to arch rival Cadbury – by launching a new attack on Creme Egg.The confectionery giant, which earlier this month revealed it would take on Dairy Milk with a new bar called Blue Label, has now...
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KitKat takes a break
Nestle Rowntree has announced it will be replacing the 47-year-old KitKat slogan.The catchphrase, “Have a break… have a KitKat,” will now be replaced with the words, “Make the most of your break,” to appeal to modern day working...
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White Maltesers’ permanent return
Masterfoods is bringing back White Maltesers after finally sorting out production issues.The confectionery giant appeared to have scored an instant hit when it launched a limited edition white chocolate variant of its Maltesers classic last...
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Tesco chews away
Tesco is adding single packs of own label sugar-free chewing gum tablets to rival Wrigley’s market-leading Extra brand.Rolling out now in peppermint and spearmint, Tesco’s latest offering comes in 12-tablet packs at 26p each - 2p cheaper...
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Tesco bites deep into its gum rival
Tesco is piling more pressure on confectionery giant Wrigley with yet another foray into the chewing gum arena.The retailer is adding single packs of own-label sugar-free chewing gum tablets in what will be seen as a further challenge to...
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Nestlé assaultwith Blue Label
Nestlé Rowntree has declared war on its chocolate competitors by launching a new bar called Blue Label to undercut Cadbury’s Dairy Milk.And it has insisted that it will be the company to drive the category forward, not its rivals.The...
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Cadbury wafer targets Kit Kat
Cadbury is to launch a direct rival to Nestlé’s Kit Kat.The confectionery giant will throw a chocolate and wafer offering into the market this September under its number one selling Dairy Milk banner.The launch is likely to provide further...
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Cadbury wafer targets Kit Kat
Cadbury is to launch a direct rival to Nestlé’s Kit Kat.The confectionery giant will throw a chocolate and wafer offering into the market this September under its number one selling Dairy Milk banner.The launch is likely to provide further...
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Nestlé Rowntree gets Ducray for marketing
Nestlé Rowntree has named Neil Ducray as marketing director, replacing Sam Hunter, who is leaving for Australia, as planned, at the end of July.Hunter was himself caretaking the role, having taken up the reins from Andrew Harrison, who left in...
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Spurious claim
from Richard Hall, chairman, Zenith International, BathSupport for Melton Mowbray’s artisans is a misreading of pgi from Clive Dibben, 2nd Pillar Projects, WeymouthSir; I am mystified how Mars can...
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Gough to drive NPD at Cadbury
Cadbury Trebor Bassett has appointed Suzanne Gough portfolio manager, innovation, to head its new product development strategy.Anthony Wells has taken over her previous role of sugar portfolio manager, where she was responsible for sales of...