All Confectionery articles – Page 104
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Working week
>>the highs and lows of a week in the industryMark Palmer, marketing director of Green & Black’s, values his job because he feels he has real influence over the company’s direction. “It is rewarding because I am helping to drive the...
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Wrigley refreshes Extra on screen
Wrigley is encouraging consumers to get up close and personal with its new campaign for the Extra range.A major new six-month TV campaign hit screens this week with a 60-second umbrella ad to support the range of mints, gum and breath...
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Making a mint from own label
Tesco has torn a further strip off Wrigley – by becoming the first brand to put breath-freshening strips into multipacks.The supermarket giant first caused a stir in the sector at the end of last year when The Grocer revealed its plans to take...
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Where are they now?
Archie NormanFrom 1991 to 1999 Norman led Asda’s successful turnaround, first as chief executive and then as chairman. He recognised the value of management training, which led him to recruit heavily from Mars which was renowned for its...
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Christmas rivals
Confectionery giant Cadbury is throwing its Roses stalwart into battle with Thorntons.The brand is moving into the premium arena for Christmas with a new Luxury Collection set to retail for £4.99.n Also new in...
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Cadbury goes to war with Roses
Cadbury is planning to lay down the gauntlet to luxury chocolatier Thorntons this Christmas. The confectionery giant is throwing its Roses brand into the premium arena with a Luxury Collection of milk, white and dark chocolates.Retailing for...
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Galaxy brings ice cream into line
Masterfoods aims to warm up sales figures for its Galaxy Ice Cream range by adding three new products to the line-up.Timed to coincide with a packaging revamp that brings the whole range into line with its confectionery parent, the new...
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Nestlé gets fruity
Nestlé is to add an orange variant to its KitKat Kubes offering and it has given Smarties a new twist with a Fruity format which will see the brand’s first foray into the sugar arena.KitKat Orange rolls out from early next month and will be...
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Thorntons adds to the board
Chocolate maker Thorntons has appointed Martin Davey, currently chief executive of food manufacturer Cranswick, as a non-executive director.Davey has been CEO at Cranswick since 1988 and was named 'Entrepreneur of the Year' in 2003 by the...
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Nestlé’s newcomers centre on fruit
Nestlé is getting fruity with its latest round of new products.The confectionery giant is adding an orange variant to its KitKat Kubes offering.And it has given kids’ favourite Smarties a new twist with a new Fruity format which will see...
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Haribo revs up new range
Haribo Dunhill has launched a new range fruit flavoured gums shaped like Formula One racing cars into the independent sector.Managing director at Haribo Dunhill, Helmut Mager, said the launch would coincide with plenty of media focus on...
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Taste’s the thing
Masterfoods is confident Mars Delight will escape unscathed the hostilities of the obesity debate. Mary Carmichael reportsThe chocolate countlines sector has never been known for its health credentials for consumers and in recent...
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Robinson to head up Nestlé Rowntree sales
Nestlé Rowntree has appointed Vince Robinson, director of sales for Nestlé UK’s beverage division, sales director. He replaces Peter Basham who became director of export in February.Basham was responsible for launching the company’s strategy to...
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Mars’ light delight
Masterfoods is backing its new Mars Delight with a £15m first-year marketing spend amid media criticism of the product’s fat content.Aimed primarily at women, the newcomer is a lighter weight format for the Mars brand and will be positioned...
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Juicy Fruit’s spring clean
Wrigley hopes to squeeze extra sales out of its Juicy Fruit brand with a new pack design.The company also plans to raise investment behind the variant with a “significant media support programme” .The spring clean for Juicy Fruit coincides...
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Thorntons widens distribution
Chocolate maker Thorntons said interim sales rose 4.4% and that it will continue to ramp up its market share of confectionery sales at supermarkets over the next two years. Turnover for the 28 weeks to January 10 increased to £109.3m from...
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Nestlé Rowntree’s Newton goes
Nestlé Rowntree head of brands marketing Liam Newton has left the company.His role is being split between consumer communications manager Mike O’Reilly and brand group marketing manager Deirdre O’Donaghue.The move follows the creation of a...
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City shock at ‘blunder boss’ White
Analysts have dubbed new Nestlé Rowntree MD Chris White a ‘blunder boss’ after he made an astonishing attack on his company’s track record.White, who took over as MD in December, this week claimed the business was “in crisis” in a widely...
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Revamp for twix
Masterfoods is hoping to breathe new life into its Twix confectionery and biscuit brand with a £7m revamp.The spend will include new packaging and television commercials backing the four new pack sizes due on shelves next...
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Extra Thin Ice looks beyond mint
Wrigley has given the first indication that its successful Extra Thin Ice fresh breath strips could soon be extended beyond mint flavours.Coffee, peach melba and even cinnamon variants are all possible line extensions and could be on sale by...