All Confectionery articles – Page 104
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Mind the gap
Price-marking has been shown to drive sales, but who is really benefitting – independents or the multiples? Siân Harrington reportsBack in 1999 Mars was forced on to the defensive over its strategy of price-marking packs. The company...
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Cadbury plans to fulfil dreams
Cadbury Trebor Bassett plans to play fairy godmother to consumers by attempting to make their wishes come true.In the latest phase of activity from CTB to celebrate the centenary of its Dairy Milk brand, the chocolate giant has launched an...
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Snaps with mint flavour
Cadbury Trebor Bassett has added a mint version to its Snaps chocolate brand.Mint Snaps incorporates crispy Cadbury chocolate combined with a mint flavour and was introduced following consumer requests for a mint option, claimed CTB.It is...
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Child-friendly sweets
Nestlé Rowntree aims to appeal to health-conscious mums by moving to real fruit juice and no artificial colours or flavours across its Rowntree brands.The company is the latest manufacturer to make its products healthier and more...
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Haribo UK appoints MD
Per Henérius has been appointed managing director of sugar confectionery manufacturer Haribo Dunhills (Pontefract), whose brands include Strawbs, Starmix,Tangfastics and Kiddies SuperMix.Henérius replaces Helmut Mager, who has returned to...
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Masterfoods axes 700 jobs at Slough factory
Masterfoods Europe is to axe 700 jobs in the UK – 500 of which will be from one of its factories in Slough.Production at the Berkshire plant, which produces Twix, Minstrels and M&Ms, will be phased out over the next two years.The UK...
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global view
Allied Domecq has appointed former Mars senior vice-president of corporate marketing Peter Littlewood as global chief commercial officer. He will also take on the responsibilities of former chief marketing officer Kim Manley, who left the company in...
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Campaign trail
MAOAMManufacturer: Haribo Brand: Maoam Budget: Undisclosed Haribo has turned the spotlight on Maoam in a new TV advertising campaign. Running now, the two new executions feature a zoologist and a...
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Rain kickstarts play
Masterfoods hopes new twists on its Mars and Maltesers brands will bolster its share in handheld ice creams this season – come rain or shine.The company is launching a white chocolate version of the established Maltesers ice cream stick and a...
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Roses bloom on airfreight route
Freight carrier British Airways World Cargo said it flew in and processed 25% more roses in the week leading up to Valentine’s Day than a year earlier.The company was conditioning and wrapping 50,000 stems a day during the key run-in period,...
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Aero’s bubbling up
Nestlé Rowntree is giving its bubbly chocolate brand Aero a makeover, which it expects to add more than £28m in sales in the coming 12 months.The revamp includes bitesized new product development, new packaging, an updated recipe and a £6m...
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Bitesized makeover
Masterfoods has swapped its standard large bags for pouches and reckons the new bagged confectionery packaging could prompt a big increase in sales.Sharing packs in the bitesize category for Maltesers, Minstrels, Revels and M&M’s are now...
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Aero serves balls for an ace
Sean McAllisterNestlé Rowntree is breathing new life into Aero, its bubbly chocolate brand, with bitesized new product development, revamped packaging, an updated recipe and a £6m marketing programme.The Aero makeover is expected to add...
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Polo has Wrigley in its orbit
Nestlé Rowntree is moving in on Wrigley territory with a new assault on the breath-freshening category.Following a trial with Colgate branded chewing gum last year, it has launched two new products – Polo Liquid Orbs and Polo +...
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Family pack for Haribo
Haribo is extending its range of pre-packed gums and jellies by throwing its number one countline, Giant Strawbs, into a family-size bag.The strawberry-shaped jelly sweets, which contain real strawberry juice, have been downsized and rebranded...
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robots for haribo
Haribo has signed up to the forthcoming animated movie Robots to drum up sales of its Starmix. An on-pack competition will offer 30 prizes of a Nintendo Game Cube Console with a Robots game, as well as 250 runner-up prizes. Robots, which is voiced...
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Girlie logic for Notions launch
Nestlé Rowntree has left buyers unimpressed with its latest snack product targeting guilt-ridden young women looking for an excuse to eat indulgent snacks.Nestlé has trademarked the phrase ‘girlie logic’ to market Little Notions, a range of...
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Nestlé trials C&C digital PoS
Nestlé Rowntree hopes to boost sales in cash and carries by improving the visibility of its brands though the use of digital screen media.The confectionery company is the first to test LCD screens to communicate promotions and new product...
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Nestlé closes Mallow
Nestlé Rowntree is to close its Mallow factory in Ireland with the loss of 57 jobs.The closure is part of a move to streamline production of chocolate crumb, used in chocolate manufacture, and output of the ingredient will be doubled at Girvan,...
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Counting on KitKash
Nestlé Rowntree is replacing last year’s ‘Britain’s biggest break’ Kit Kat campaign with a new scheme called KitKash.Promotional packs hit shelves in the middle of next month as part of a £20m drive.The on-pack push will give consumers the...