All Confectionery articles – Page 106
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mint action
n Wrigley has criticised confectionery rivals Nestlé and Cadbury Trebor Bassett for allowing the mints sector to suffer “from a lack of credible investment”. n The comments came as the...
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Cadbury’s ad for real
Cadbury has been cleared of “misleading” advertising in a poster campaign for its Dairy Milk chocolate brand.The poster pictured a young man and woman kissing, with a bar of chocolate at their side, with the strap-line ‘Real tasty, Real...
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Just the tonic for Boots
Is Boots equipped to face the challenges of grocery? Elaine Watson reportsRichard Baker knows a thing or two about selling toiletries, and with lengthy stints at the marketing departments of Mars and Asda under his belt, he knows a...
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Wrigley moves on mints with a blast
Wrigley has launched an extraordinary verbal attack against confectionery rivals Nestlé and Cadbury, at the same time as announcing plans for its first assault on the mints market.The company, which plans to throw its Extra gum brand into...
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Confectionery’s troubleshooter
When Nestlé launched its Double Cream missile right at the heartland of Cadbury’s block chocolate business last year, Cadbury responded with a volley of 50%-extra-frees on Dairy Milk.All’s fair in love and war and all that, but the exchange...
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The Saturday Essay
>>why the fight against congestion is vital – Garry Mansell, Md of Freight Traders (subsidiary of Mars UK)According to a recent CBI report on UK transport, congestion in Britain is now costing an estimated £20bn annually. And...
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Buckets of winter magic
Jo de Mille A teenage wizard and a veteran brand are the stars in Masterfoods' 2003 Christmas confectionery range, with a Harry Potter Cauldron and Selection Trunk and a limited edition 550g bucket of White Maltesers leading out the newcomers. The...
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Buckets of winter magic
Jo de Mille A teenage wizard and a veteran brand are the stars in Masterfoods' 2003 Christmas confectionery range, with a Harry Potter Cauldron and Selection Trunk and a limited edition 550g bucket of White Maltesers leading out the newcomers....
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CTB lavishes £8m on new Dairy Milk
Cadbury Trebor Bassett has unveiled relaunch plans for its flagship brand Dairy Milk and they include an £8.2m marketing budget, the company’s biggest yet.Other developments include revamped packaging, new products and range...
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Bassett's refresher
Cadbury Trebor Bassett is putting sugar confectionery stalwart Refreshers into a gum format. It is also rolling out cola-flavoured Ghoulish Gums as part of an ongoing programme to update its Bassett's portfolio. Both new offerings carry an...
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You would have thought it would be simple enough. Every Dece
Six months on, The Grocer team can breathe a collective sigh of relief as the likes of Walkers' Great British flavours and Maltesers ice cream have clearly demonstrated our eye for banking a home win. However, for every winner, as they say, there is...
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The first The Grocer Gold Award for best new product develop
According to data from Wrigley, in its first months on the market Extra Thin Ice had become the number one mint and gum line with a 6.9% value share. Its cash rate of sale was 16% higher than Extra Peppermint single pack sales, and in the multiple...
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Handling Fruitella
Food Brokers has announced it is to handle the UK sales and distribution of Starburst chew rival Fruitella. The company is taking over control of the brand from Adams in time to oversee the arrival of a product extension. Fruitella Citrus...
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Bite-size times four
Masterfoods is to pump £17m behind its leading bite-size sweets brands before the end of the year. It is also launching multipack versions of its four bestselling bite-size brands Maltesers, M&M's, Revels and Minstrels. Four standard bag packs...
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A vision of Starburst
Mary Carmichael Masterfoods has earmarked £3.4m to back the relaunch of its Starburst sugar confectionery brand. Activity will include updated packaging, TV and press advertising and a new product, Starburst Sour Chews. There is also an...
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Maoam's buzzing
A pair of animated battling fruit flies are the stars of a new ad campaign for Haribo's Maoam chews which hit the small screen this week. The duo, Fred and Ernie, are aimed at stimulating trial among the brand's target audience of 10 to...
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The fat and the flak
In the blue corner stands UK food plc. In the red are Labour MP Debra Shipley and Consumers' Association chief Sheila McKechnie. Last week, round one in the bout over how to create a healthier nation got off to a lively start when Cadbury Trebor...
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a round-up of the hottest recent action in FMCG
cadbury relaunch n Cadbury Trebor Bassett is relaunching its flagship brand Dairy Milk with a new look on shelf from next month new products and a marketing budget of £8.2m, its biggest yet. n It is replacing the Wispa and Caramel brands with...
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a round-up of the hottest recent action in FMCG
cadbury relaunch n Cadbury Trebor Bassett is relaunching its flagship brand Dairy Milk with a new look on shelf from next month new products and a marketing budget of £8.2m, its biggest yet. n It is replacing the Wispa and Caramel brands...
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News
A ROUND-UP OF THE HOTTEST RECENT ACTION IN FMCG
Extra Thin discretion Wrigley's Extra Thin Ice dissolvable breath-freshening strips  the company's first foray outside gum  are due to hit the UK next January. The strips, which debuted in the US in July, dissolve on contact with...