All Confectionery articles – Page 108
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Creme egg rival
Nestlé is to launch two new products into the filled egg arena, Milky Bar and Smarties filled eggs, in the new year to rival Cadbury’s Creme Egg. Leading Nestlé’s charge for the second year running will be the flow-wrapped Double Cream...
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Rising Stars
>>A monthly look at the most promising newcomers in key grocery categories. This week: ConfectioneryProduct: Mars DelightCompany: MasterfoodsLaunch date: March 2003Mars Delight seems to have proved a...
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Mars steps on the gas
Mars is revving into action this summer by sponsoring the Seat Cupra Championships.Tapping into the key 16 to 24-year-old male audience, the sponsorship includes two Mars branded cars, in addition to an on-car presence on all 17 of the...
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Nestlé’s crack at Creme Egg
Nestlé is to throw yet another gauntlet down to arch rival Cadbury – by launching a new attack on Creme Egg.The confectionery giant, which earlier this month revealed it would take on Dairy Milk with a new bar called Blue Label, has now...
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KitKat takes a break
Nestle Rowntree has announced it will be replacing the 47-year-old KitKat slogan.The catchphrase, “Have a break… have a KitKat,” will now be replaced with the words, “Make the most of your break,” to appeal to modern day working...
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White Maltesers’ permanent return
Masterfoods is bringing back White Maltesers after finally sorting out production issues.The confectionery giant appeared to have scored an instant hit when it launched a limited edition white chocolate variant of its Maltesers classic last...
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Tesco chews away
Tesco is adding single packs of own label sugar-free chewing gum tablets to rival Wrigley’s market-leading Extra brand.Rolling out now in peppermint and spearmint, Tesco’s latest offering comes in 12-tablet packs at 26p each - 2p cheaper...
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Tesco bites deep into its gum rival
Tesco is piling more pressure on confectionery giant Wrigley with yet another foray into the chewing gum arena.The retailer is adding single packs of own-label sugar-free chewing gum tablets in what will be seen as a further challenge to...
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Nestlé assaultwith Blue Label
Nestlé Rowntree has declared war on its chocolate competitors by launching a new bar called Blue Label to undercut Cadbury’s Dairy Milk.And it has insisted that it will be the company to drive the category forward, not its rivals.The...
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Cadbury wafer targets Kit Kat
Cadbury is to launch a direct rival to Nestlé’s Kit Kat.The confectionery giant will throw a chocolate and wafer offering into the market this September under its number one selling Dairy Milk banner.The launch is likely to provide further...
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Cadbury wafer targets Kit Kat
Cadbury is to launch a direct rival to Nestlé’s Kit Kat.The confectionery giant will throw a chocolate and wafer offering into the market this September under its number one selling Dairy Milk banner.The launch is likely to provide further...
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Nestlé Rowntree gets Ducray for marketing
Nestlé Rowntree has named Neil Ducray as marketing director, replacing Sam Hunter, who is leaving for Australia, as planned, at the end of July.Hunter was himself caretaking the role, having taken up the reins from Andrew Harrison, who left in...
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Spurious claim
from Richard Hall, chairman, Zenith International, BathSupport for Melton Mowbray’s artisans is a misreading of pgi from Clive Dibben, 2nd Pillar Projects, WeymouthSir; I am mystified how Mars can...
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Gough to drive NPD at Cadbury
Cadbury Trebor Bassett has appointed Suzanne Gough portfolio manager, innovation, to head its new product development strategy.Anthony Wells has taken over her previous role of sugar portfolio manager, where she was responsible for sales of...
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Working week
>>the highs and lows of a week in the industryMark Palmer, marketing director of Green & Black’s, values his job because he feels he has real influence over the company’s direction. “It is rewarding because I am helping to drive the...
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Wrigley refreshes Extra on screen
Wrigley is encouraging consumers to get up close and personal with its new campaign for the Extra range.A major new six-month TV campaign hit screens this week with a 60-second umbrella ad to support the range of mints, gum and breath...
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Making a mint from own label
Tesco has torn a further strip off Wrigley – by becoming the first brand to put breath-freshening strips into multipacks.The supermarket giant first caused a stir in the sector at the end of last year when The Grocer revealed its plans to take...
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Where are they now?
Archie NormanFrom 1991 to 1999 Norman led Asda’s successful turnaround, first as chief executive and then as chairman. He recognised the value of management training, which led him to recruit heavily from Mars which was renowned for its...
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Christmas rivals
Confectionery giant Cadbury is throwing its Roses stalwart into battle with Thorntons.The brand is moving into the premium arena for Christmas with a new Luxury Collection set to retail for £4.99.n Also new in...
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Cadbury goes to war with Roses
Cadbury is planning to lay down the gauntlet to luxury chocolatier Thorntons this Christmas. The confectionery giant is throwing its Roses brand into the premium arena with a Luxury Collection of milk, white and dark chocolates.Retailing for...