All Confectionery articles – Page 111
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Dream the first white chocolate bar to come under the migh
Wrigley's X-Cite, which joined the fray in April, has also done well on distribution in 85% of chewing gum outlets but it shows a lower rate of trial. Only 3% of households have been tempted and only one-tenth of those bought a second time. ...
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Wickedly smooth relaunch builds on last Rolo concept
Mary Carmichael Nestlé Rowntree is giving its Rolo brand a makeover for the first time in four years, with new packaging, new positioning and improved recipes across all variants. The food giant will back the 64-year old confectionery stalwart's...
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TV chef Ainsley Harriott has been signed up as the face of F
Masterfoods has added a Triple Choc variant to its Twix stable as an eight-week limited edition. Arla Foods is relaunching its Gulp! flavoured milk range with new look packaging and a £600K press, trolley and ambient advertising campaign during...
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Starburst in new formats
Masterfoods is adding three new confectionery products to its Starburst portfolio and backing the brand with a £4m media budget this year. Rolling out now, the newcomers offer the brand's signature fruit flavours in different formats. ...
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Hole new look for an icon
Nestle Rowntree is refreshing its iconic Polo mint brand with a more modern look. The move is also being backed by the "biggest ever package for the brand" including two new TV ads to be aired during August and September. Available from July...
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Bites: Energizer; Haribo; Crystal Drinks; Discovery Foods
Energizer will sponsor European indoor athletics events until August 2001. Finlay's Foods and Haribo (Austria) is introducing gelatine free vegetarian Gummi confectionery. Crystal Drinks has added organic cola and lemonade to its range. ...
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Bites: Quality Street; Nutri-Grain Elevenses; Rowse Honey; Caledonian Clear
Nestlé's revamped Quality Street hit shelves this week, as did Mars' new Galaxy Silk Collection.
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Bites: Van den Bergh Foods; Mr Lazenby's; Wrigleys; Chupa Chups
Van den Bergh Foods is running a £1.6m one-week promotion (from March 18) for olive oil spread Olivio, part of an £11m spend this year.
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Bites: Nestlé Rowntree's Bursting Bugs; Twinings; Bakers Complete; Loyd Grossman
Nestlé Rowntree's Bursting Bugs, available in store this week, make their TV debut on August 4 in a four-week ad burst part of a £5m spend on the Rowntree brand.
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Bites: Nestle Rowntree; RH Amar; Golden Wonder's; Highland Spring
Nestle Rowntree confectionery brand Munchies is to sponsor the Great Britian Women's Rugby league team in a deal which includes branding kits with the brand's new straplines including "Scoff me" and "Nibble me".
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Bites: McNeil Consumer Nutritionals; Kraft Foods' Dairylea Lunchables; Aero Snow
McNeil Consumer Nutritionals is adding a reduced fat olive oil spread to its Benecol portfolio and replacing the cream cheese spreads with lower fat versions. Two pizza variants - ham and cheese and pepperoni and cheese - have joined Kraft Foods'...
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Cadbury Trebor Bassett eyes potential of some 283,000 foods
Sian Harrington Cadbury Trebor Bassett is ramping up investment in foodservice in a bid to grow the stagnant confectionery market. The company, formed a year ago from the merger of Cadbury and Trebor Bassett, believes the sector offers one...
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Fruity goings on as Nestlé Rowntree pushes brand into cereal
Nestlé Rowntree is taking its Rowntree fruit confectionery brand into unusual territory with two new products aimed at adults, including a cereal bar. Off the blocks on June 3, the new yogurt-coated fruit and cereal bar, called Fruitsome, and Fruit...
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New look for After Eight as clock ticks towards Nestlé's Chr
Nestlé Rowntree has become the latest confectionery giant to unveil its offering for retailers and consumers at Christmas. Top of the tree this time round is a revamp for perennial star performer After Eight with the boxed wafer chocolate mints...
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Nestlé Rowntree is launching three new hanging bags under th
Germolene has introduced new Bites & Sting Spray to its product portfolio. Consumers are to get the chance to win a Scandinavian style outdoor hot tub Jacuzzi spa in an on-pack promotion for Utterly Butterly Scandinavian style. Ashborne...
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Starburst Splits
Rsp: 37p for single split pot Eden Vale will continue to supply the Starburst products from Nestlé's confectionery rival Masterfoods. Launched in October, sales of this fruit yogurt with separate serving of tangy fruit purée were highest in...
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Yorkie barred as council's humour fails
Nestlé Rowntree has been banned by a council from handing out Yorkie bars following complaints that its advertising campaign is sexist. Representatives from the firm were handing out Yorkies to men only in Liverpool city centre when a female...
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PLAYING SKITTLES WITH BUFFY
Skittles Sours are to sponsor the sixth series of cult teenage TV drama Buffy the Vampire Slayer. The series is predicted to attract more than a million viewers a week as it is aired on Sky One this month and next. An animated Skittles Sour...
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Special has extra choc
Mars' new look is being extended to drinks with a special edition Mars Extra Choc milk drink. Sporting the same new livery as the parent countline chocolate bar (as exclusively revealed in The Grocer, March 16), the new drink boasts 40% extra...
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Werthers Original Grandad
Created by: Pahnke (Hamburg) Launched: 1992 A series of grandads and their grandsons has graced TV screens since the launch of this unashamedly sentimental ad series. Grandad bestows an abundance of love, affection and wisdom on the nipper, which...