All Confectionery articles – Page 112
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News
A provocative £5m advertising campaign for Nescafé Gold Blen
KP introduces animated heroes Sid and Alfie this week as frontmen in new advertising for its its Skips brand. They battle the evil forces of the Wizard of Stodge. TV ads for Wrigley's Orbit tooth-whitening variant White broke last week. The new...
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Wrigley's set for 20% sales hike as Airwaves gets Blackcurra
Blackcurrant is to make its debut in the chewing gum category with the launch of Wrigley's Airwaves Blackcurrant + Vitamin C. And Wrigley's predicts that the new flavour, which is available from September 3, will grow the Airwaves brand by at least...
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Trebor's the master
Cadbury Trebor Bassett plans to breathe fresh life into its mint range by creating a Trebor masterbrand, adding two new products and relaunching the rest with new branding. The company said the masterbrand, which will encompass all brands in the...
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Biscuit break
Green & Black's is using its eponymous organic chocolate brand to break into the biscuit fixture with the launch of milk and dark Organic Chocolate Butter Biscuits in mid September. The half-coated biscuits come in cream packaging with purple or...
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Cruncher looks to women
Snickers Cruncher, a new variant of Mars' popular confectionery bar, makes its debut on UK confectionery fixtures this week. But the company has advised retailers to site it away from its popular sibling. This is because the new bar contains...
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Making a mint in break from norm
Mars is looking to generate sales for its Twix brand by bringing out a limited edition mint version of the popular two-finger snack. Available from August 13 for a "strict eight-week period", the snack comes with mint-flavoured caramel. Packed in...
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NPD: Bars'n'biscuits
Mars looks set to take its confectionery brands into the biscuit market with the launch of a new Bisc&' range. The biscuits, which combine cookies with Bounty, M&M's, Mars or Bounty, are currently being trialled in the Netherlands. Mars said it...
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Sponsorship: Trebor Bassett backs Games
Cadbury's confectionery division Cadbury Trebor Bassett is to sponsor next year's Manchester Commonwealth Games to the tune of £8m. The company's first visible involvement will come with the Queen's Jubilee Baton relay the equivalent of the...
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Maoam gets £1m launch
Haribo is sticking £1m behind the UK launch of soft chew brand Maoam which the company claims generates sales of £50m a year in Europe. First for the UK is Stripes, a flat chew strip in five fruit flavours. It comes in family sized bags packed 12...
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Signature chewing with latest Irish boy band hunks
Cadbury Trebor Bassett hopes to appeal to tweenage' chocolate lovers with its new bar based on pop group Westlife. The bar is made from Wispa chocolate with a Westlife image moulded onto the side. There are five bars one for each band member....
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Sykes takes reins of Nestlé UK
Heir apparent Alastair Sykes has succeeded Peter Blackburn as chairman and chief executive of Nestlé UK. Sykes, 48, joined Nestlé in 1998 as md of York based Nestlé Rowntree. He was recruited from Spillers UK where he was also md. Sykes will be...
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A sweet mystery
Mars Confectionery is launching an on-pack promotion for Starburst to get consumers more involved with the taste and flavour of the sweet. Packs carrying the Name That Chew' promotion will have a mystery flavour sweet inside wrapped in a white...
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Hang 'em now!
Nestlé Rowntree has overhauled its hanging bags range with a new look and price point for its sugar and chocolate variants. The rsp for sugar lines will now be 99p and for the chocolate lines will be £1.15. New to the range is Wonka Oompas a...
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Seeds of Change in cereal bars
Mars-owned organic brand Seeds of Change has added cereal bars to its expanding portfolio of organic products. They come in three varieties: chocolate & raisin, strawberry, and hazelnut & sultana. All are made with crisped rice and oats and are...
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Calapuno goes gift style
Mars plans to expand its newly launched Bounty Calapuno portfolio with a new 300g pack due on shelf in September. Although aimed initially at Christmas sales, the pack, which holds 25 chocolates, will become a permanent line. It is a gifting style...
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Balla-Balla for Haribo range
Haribo is swelling the ranks of its countline gums and jellies with the launch of Balla-Balla a long 5p jelly sweet with a creamy fruit centre. The launch is part of Haribo's £3.75m investment in marketing and npd this year. Available in three...
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Harry Potter, how sweet
Mars is developing a range of confectionery based on the weird and wonderful sweets described in publishing phenomena the Harry Potter books. It has signed a deal with Warner Bros to produce a range of sugar and chocolate sweets for sale outside...
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Things go sour for Skittles
Mars Confectionery is adding more flavours to the Skittles portfolio with the launch of Skittles Sours. The five new flavours in the Sours bag are pineapple, mandarin, raspberry, apple and cherry and will be available from next month. Mars plans...
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Oingy boingy experience
Nestlé Rowntree has the youth market in its sights with the launch of a new jellybean confectionery product called Rowntree's Megabeans. Megabeans are coated in a crispy sugar shell and have a chewy centre. They come in a midnight blue metallic...
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Stars come out for Xmas
Nestlé Rowntree is throwing £10m of marketing support behind its Christmas 2001 line up, focusing on a new children's product Nestlé All Stars, After Eight Truffles and Quality Street. The bright yellow All Stars box, which is to be a standard...