All Confectionery articles – Page 112
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a new bite at the bar
n As exclusively revealed in The Grocer this week, Masterfoods has ambitious plans to reposition its iconic Mars bar, including a new slogan and logo. But will the move claw back sales? Simon Mowbray reports Few things in this life are certain but...
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The Mars bar was born in 1932 when young American entreprene
More than two million bars were made in the first year, each selling for 2d.Today, new parent company Masterfoods, an amalgamation of the Mars confectionery and petfood businesses, prides itself on keeping that price constant, claiming that the...
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Budweiser 10 x 207ml Price promotion £4.49 Floor stack
Cadbury's Chocolate Fingers 125/150g 2 for £1.50 Side stack Asda Cadbury's Chocolate Fingers 125/150g Buy one get one free Gondola end Morrisons Cadbury's Roses 480g 2 for ...
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The thank you very much' Cadbury's Roses signature tune has
Evian's synchronised baby swimmers have returned to TV as part of the brand's £10m spend this year. Another four-week burst is scheduled from April 15. Julie Walters is fronting a new £2m campaign for Henkel's Glist 3-in-1 dishwashing tablets....
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Eden Vale Munch Bunch yogurt and fromage frais brand is spon
Kraft Foods has introduced Expresso and Decaffeinated variants to its Carte Noire roast ground coffee brand. Football Mix a collection of jelly and foam sweets has rejoined Haribo's range to help retailers capitalise on World Cup interest....
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Sainsbury will soon launch an intermediate ECR scorecard for
Thorntons posted a 9.2% rise in pre-tax profit to £10.3m on sales up 3% to £102m for the six months to January 12. The company said it would drive sales through more listings in other retail outlets and even pub chains. Procter & Gamble is...
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Cadbury Trebor Bassett is repositioning its Wildlife Bars as
Wrigley's Orbit gum is now in seven rather than five-stick packs, but maintains the same price per stick, with rsps now 30p for Peppermint and Spearmint and 36p for Orbit Ice White. Orbit White has moved from a box to a 10-pellet pack (rsp 34p). ...
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Cadbury's Creme Egg x12 Price promotion £3.49 Gondola
Cadbury's Dairy Milk Bar 1kg Price promotion £3.98 Side stack Asda Cadbury's Heroes 1.5kg Price promotion £2.99 Gondola end Safeway Cadbury's Ice Cream Bars 3/4 packs ...
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Munchies make confectionery mischief
Nestlé Rowntree is to relaunch its Munchies confectionery brand with new packaging designs and a hanging bag format. The company said it plans to push the chocolate treat into the 21st century, with new impulse packs featuring eight different...
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Receiver pulls plug on Greenleaf at Devon Desserts
Greenleaf Products has attacked Grant Thornton's decision to plunge Devon Desserts back into receivership. Greenleaf md Michael Cole claimed receiver Grant Thornton provided little warning before it repossessed Devon Desserts' factory: "We've been...
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The McLelland cheese company is sticking its Safe Sex Danger
I was going to buy my girlfriend some cheese for St Valentine's Day instead of roses do you think it's a good idea? That's very sweet. It's certainly different. What kind of effect can I expect if she eats it? They say eating cheese before ...
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Uniq recruits Ronald to turn it around
Bill Ronald, former managing director of Mars Confectionery, is joining the troubled Uniq group as chief executive officer. Ronald, 46, and a high profile figure in the food industry, left Mars late last year when the group's food and petcare...
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MILKY BAR ADULTS
Nestlé Rowntree is to expand its white chocolate Milkybar brand's adult portfolio with the launch of Milkybar Munchies. On shelf from March15, they will be backed by a £3m media package the brand's biggest since the launch of Milkybar Buttons in...
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Lighter ice cream with Maltesers
Maltesers is the latest Masterfoods confectionery brand to jump into the freezer. Maltesers ice cream stick is the sole addition to its 2002 ice cream range. This year the company ditched four lines from its range, recommending just 12 lines for...
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Masterfoods, as it is now known, moved some of its Mars conf
The Twix, Bounty, Snickers Mars and M&Ms tubs had £2.5m of advertising all to themselves and also benefited from a £3.5m spend across the ice cream range in addition to the individual confectionery brands' budgets. Sales Mars ice cream tubs...
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Cadbury's on cracking form with a Creme Egg ice cream
Mary Carmichael Perennial confectionery part-timer Cadbury's Creme Egg is boosting the value of its spring-only lifespan by moving into ice cream with a six-week limited edition. The surprise newcomer is part of the new 2002 Cadbury branded ice...
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Twix raises its fingers to Cadbury
Masterfoods' Twix brand is set to go head to head with biscuit category big-hitter Cadbury's Fingers thanks to the launch of its second biscuit product, Twixels. Available next month, the slender caramel-topped and chocolate-coated biscuit sticks...
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The Co-operative Group has achieved Investors in People stat
Chocolate retailer and manufacturer Thorntons posted a 4.1% rise in like-for-like sales in the 28 weeks to January 12. Total sales were up 3% to £102.4m. Northern c-store chain Mills Group posted a 13.5% rise in like-for-like sales in the four...
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Nestlé Rowntree is offering consumers more chocolate for the
Sugar Puffs has teamed up with UCI Cinemas for a promotion aimed at creating monster' sales for the brand. The instantly redeemable cinema ticket promotion will give consumers a free UCI Cinema ticket voucher and is incorporated on to the back of...
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KitKat: Have a Break, have a Kit Kat'
Created by: J Walter Thompson Launched: 1957 The break theme made a brief appearance in 1939 but wasn't used regularly until the 1950s. A catchphrase of genius, it has lent itself to hundreds of situations, including in 2001 alone a moth...