All Confectionery articles – Page 112
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Mars bar goes dark
Masterfoods is to introduce a limited edition dark chocolate version of its iconic countline Mars bar. Available across all outlets from the beginning of next month for four weeks, Mars Midnight aims to deliver a "more sophisticated taste" than...
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Wrigley’s case gets sticky
US chewing gum maker Wrigley has suffered a setback in its battle to protect the trademark of its Doublemint brand across the European Union.Advocate general Francis Jacobs said that the name Doublemint only described the characteristics of...
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Chocollect connects to text
Masterfoods will next month launch what the company claims is its "biggest ever" on-pack promotion. The Chocollect' texting and internet campaign will cover five of its largest brands Mars, Maltesers, Snickers, Twix and Bounty inviting...
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Dog brought to heel
Wrigley this week unveiled a new TV ad for Orbit Ice White as it pulled a controversial treatment for its X-cite chewing gum brand. The new £3.7m Orbit ad, featuring the slogan Helps knock teeth stains into Orbit', gets its first airing on...
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Galaxy gets back on TV
Simon Mowbray Masterfoods has earmarked a £16m marketing spend for its burgeoning Galaxy confectionery range. The brand now contains no fewer than 80 different products across 10 categories, including drinks, chilled desserts, ice cream and,...
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Gum ad leaves a bad taste
An ad for Wrigley’s X-cite chewing gum that shows a dog coming out of a man's mouth has had 570 complaints to the Independent Television Commission since it was screened last month. Parents calling the ITC say the ‘dog’s breath’ ad for the...
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Thorntons tubs roll out
High street confectioner Thorntons has kicked off a campaign to expand its grocery portfolio with a new range of luxury 500ml ice cream tubs. Rolling out to Safeway, Booths and Budgens stores this week with other listings planned, the range...
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New flavour for Extra Thin
Wrigley is heralding the success of its new Extra Thin Ice strips by rolling out another variant less than three months after launch. Spearmint flavour will go into the soluble strip format from next month. The company claims the current...
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Wrigley had big ambitions for X-Cite at its launch in April
According to figures from Information Resources, the brand had achieved sales of just over £9m across all grocery and impulse outlets by December 1, 2002, a figure which equates to around 3.5% share of the chewing gum market. Jo Hartop,...
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Rich pickings for investors
Beech's Fine Chocolates has been sold by the Renshaw Scott Group to three investors. The buy-out team comprises: Dr Peter Heaps, former md of couverture chocolate company Barry Callebaut and director of Thorntons, who will become CEO; new...
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Pop goes nestlé
Nestlé Rowntree is in talks with ITV to sponsor the next series of Pop Idol. A Nestlé Rowntree spokesman said any deal would be the "biggest UK TV sponsorship" to date, but added that reports of a £6m agreement between the company and television...
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Sweets in biscuit form
Kids' confectionery stalwarts Milkybar and Smarties are expanding into a new snacking arena with the launch of biscuit formats. Brand owner Nestlé Rowntree is backing the two new lines with £2m to include posters and press advertising....
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Grupo Bimbo in gum deal
Mexico's Grupo Bimbo, which manufactures packaged bread, cakes, biscuits and other packaged foods, has struck a deal to sell the products of US chewing gum giant Wrigley in Mexico.Bimbo said its subsidiary Barcel will become the exclusive...
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Mars to take on biscuit format in Bisc & range
Masterfoods’ iconic Mars brand is to get its first UK outing in the biscuit arena, The Grocer has learned.The confectionery giant plans to roll out new brand Bisc & into stores early next year, with Mars set to become the star attraction in...
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The store as a major marketing channel is growing in popular
A majority of young grocery managers believe that television's grip on advertising is slipping. Echoing the recently expressed views of Nestlé Rowntree's marketing director Andrew Harrison, 57% of Leading Edge members questioned for The Grocer said ...
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Hit or Miss?
Thorntons may have bitten off more than it can chew with last year’s launch of its premium ice cream tubs. Taking on established names such as Ben & Jerry’s and Häagen-Dazs has proved an uphill struggle for the high street retailer, which hoped to...
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Consumer's view: Drambuie Cream
Rosemary hudson, 58, counsellor from cheadle hulme- I often drink cream liqueurs and must confess to being a bit of a Baileys fan, which I drink with ice. I tried Drambuie Cream in the same way and was immediately hit with an artificial tasting...
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Keeping sweet
Good Housekeeping offers readers a free Thorntons chocolate bar in the December issue, on sale on November 11. Cover price is £2.80, distribution by Comag. Guest writers Science and discovery magazine Focus is celebrating its tenth...
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Maltesers drink gets into sweet shape
Nichols Foods is rolling out its Maltesers hot chocolate drink in a jar shaped like the sweet. As well as sporting its confectionery sibling's red branding, the beverage, which is produced under licence from Masterfoods, also has an improved...