All Confectionery articles – Page 114
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Guide To
The Grocer guide to confectionery (an advertising supplement
Cadbury Trebor Bassett Hertford Place Denham Way Maple Cross Hertfordshire WD3 9XB Tel: 01923 483483 Fax: 01923 483400 Website: www.cadbury.co.uk Key personnel Managing Director Andrew Cosslett Director, Sales Mike Denyard ...
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Brandwatch advertising this week..
Mars latest Celebrations ad, Break Up, broke this week. It is part of a £1.2m investment in the brand this year. Nestlé's Milky Bar Kid and friends are fronting CiTV's Telly Tots for the next 12 months as part of a sponsorship deal. ...
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Guide To
The Grocer guide to confectionery: analysis Top 10 brands
(an advertising supplement) Top 10 brands 1. Mars Bar 2. Kit Kat 3. Twix 4. Cadbury's Dairy Milk 5. Maltesers 6. ...
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Bursting out of bigger bags
Bursting Bugs appeared in bigger bags this week, and crawled back on to TV as part of a £4.5m ad campaign to support the Nestlé Rowntree brand. The ad campaign also highlights Fruit Pastilles, Fruit Gums, Tooty Fruities and Body Parts as episodes...
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Mars and Ferrero expertise for Guylian UK division
Belgium chocolatier Guylian has picked Kevin Toms, formerly of Mars and Ferrero, to head its new UK division, Guylian UK. As sales and marketing director, Toms will be responsible for the development of the 12 year old Guylian brand in the UK....
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Mars follows the Rainbow with Skittles' little mints
Mars is moving into the mint market for the first time this month with the launch of new Skittles variants, and it is putting £4.5m the brand's biggest marketing budget so far behind them. The new packets follow the Skittles Fruit brand's...
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Sharp cut for price
Nestlé Rowntree aims to give sales of Polo Citrus Sharp and Polo Fruits a bit of a boost with a 5p reduction in price. Available from March 12 for a limited period, both packs will carry a 15p flash. Their normal rsp is 20p. Nestlé claims Polo...
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Twisted products from Haribo
Haribo has introduced some scary' and twisted' additions to its range of pocket money gums and jellies. It is bringing its Dinosaurs 10p countline out in 175g bags (rsp 99p-£1.09). New countline additions include Giant Spiders, which are spider...
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First impressions: Mars' tub ice creams
Gisela da Rocha, account handler at Richmond based Radius Design Consultants, organised a "girls' lunchtime in" for the female members of the team A night in with the girls? Well, an hour in the conference room was as far as we got, but we did add...
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Couture that's irresistible
Nestlé's Polo Smoothies are set to make their TV debut in April in the first burst of a £2m campaign which also celebrates the arrival of a new permanent member of the portfolio, Blackcurrant Breeze. The new flavour will join the brand's pioneer...
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Nestlé's win-win'
Nestlé is running a 10% extra free promotion across key impulse countlines from February 12 while stocks last. Promotional packs of Kit Kat Chunky, Aero Chunky, Rolo, Toffee Crisp, Giant Smarties and Rowntree's Bursting Bugs carry a 10% Extra...
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Mars gives a burst of energy to sugar confectionery lines
Mars is spending nearly £10m on media support for its fruit sugar confectionery brands Starburst and Skittles this year and is adding new pack formats to the range. It is extending its 10p pack range to include Smilers, Juicy Gums, Fruity Animals...
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Organics: common sense at work
Sir; As the founder of Whole Earth Foods (the original 1960s organic brown rice company and creator of Green & Black's organic chocolate) I have kept my counsel in the face of the endlessly recited mantra that accompanies the launch of every new...
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ACS: Convenient way to catman
Members of the Association of Convenience Stores can now log on to the ACS web site for the latest category management advice from suppliers, including Cadbury Trebor Bassett, Bass Take Home and Imperial Tobacco. The Store 2000' category...
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Chocs away as Mars moves to new Galaxy
New caramel, truffle and praline-filled Galaxy Mini Eggs lead Mars' range towards the Valentine's Day, Mother's Day and Easter chocolate season. Other new products include large Galaxy Ripple and Bounty eggs (both rsp £2.99), Galaxy Favourites,...
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Brandwatch: sector profile chocolate confectionery
Dec '99 - Nov '00 Total Press Cinema Radio Outdoor TV ...
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Bounty extended to offer a little bit of tropical paradise
Exclusive Mary Carmichael Mars is unwrapping a £9m support package to back the March launch of Bounty Calapuno the first extension for the 50 year old brand since Bounty ice cream in 1989. The new product coconut cream in a crispy shell...
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Galaxy launches a raft of specials
Galaxy Publications will release five new titles in its specials series this month. The first, Ravers Clean Shaven, is on sale this week, priced £3.25. It will be in A4 format, carry 116 pages, have a print run of 60,000 and be on sale for eight...
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The Grocer top products survey: confectionery
Top sugar confectionery by retail sales (£000) All outlets grocery and impulse 52 w/e 52 w/e % chg ...
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First impressions: Mars and Galaxy hot chocolate
Maltesers and Galaxy hot chocolate twin sachets are on limited distribution at some Sainsburys. A low cal Flyte hot chocolate is under development. Melanie Dixon, 27, is services manager at MAFF's VLA division I love hot chocolate and I am keen...