All Confectionery articles – Page 117
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News
Fuel for men
Cadbury has brought out a limited edition peanut based bar aimed at the 16-44 male "refuelling" category. It is a wafer based product and is lighter than its peanut based rival Snickers. Promotional support for P'Nut has only been on the internet....
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News
Green light for Find Red
Mars' on pack Find Red' promotion for M&M's kicked off this week as part of a push to propel the world's biggest confectionery brand into the UK top 10. Find Red runs for eight week across 45g, 125g and 250g bags and is supported by a £1.5m TV ...
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News
Mars moves to boost sales as freezer exclusivity outlawed
Mars is stepping into the newly declared ice cream free-for-all armed with new variants of its favourite brands and a £6m marketing budget. It is aiming to increase market share from 15% to 35% in the next three years following the government's...
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News
Trebor bids to win in mini mints
Trebor Bassett is putting £4.5m behind this week's launch of Mighty Mints, a mini version of its flagship Trebor Extra Strong brand. The Mighty Mints launch campaign kicks off with TV advertising in March featuring Trebor Extra Strong's brand...
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News
Cadbury's range refreshed
St Ivel has redesigned and extended its flagship Cadbury's chilled dessert range. It has launched Light Trifle and Dairy Milk Buttons in twinpots this week. It has also repackaged Cadburyland Mousse in six pots, following research that showed...