All Confectionery articles – Page 118
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News
A liaison with indulgence
Mars Confectionery is further extending its Galaxy brand with a new indulgent countline, Galaxy Liaison. The new bar, which has Galaxy chocolate on the outside and praline in the centre, will be backed by a £3m marketing campaign which kicks off...
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The invaders
Eight Nestlé Rowntree kids' confectionery brands are taking part in an alien invasion' promotion during June. Different shapes and flavours will infiltrate flashed sweetie packets. Milkybar Buttons, for example, will host spacemen and rockets;...
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Mars: No supply problem' with Twix
Mars claims it will have no problems meeting orders for Twix despite having to destroy a whole production run. Almost three million Twix were destroyed after beetles were found in the flour supply of its Slough factory. Production of Twix was put...
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Extensions for two favourites
Cadbury is planning new brand extensions for Crunchie and Dairy Milk. Crunchie Nuggets are nuggets of honeycomb covered in Cadbury milk chocolate. And Dairy Milk Shots are balls of Dairy Milk in a crisp sugar shell. They both come in 125g and...
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Smarter Christmas looks
Cadbury Trebor Bassett has unwrapped its Christmas range to reveal novelties. These include a chocolate Melt and Mould kit and Pass the Parcel aimed at small kids' mainstream countline collection The Box for 15-19 year olds, and a purple and white...
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Musgrave recruits Mars' Holahan as c&c commercial chief
The Musgrave Group has appointed James Holahan as commercial director of its cash and carry division. Holahan joins Irish based Musgrave from Mars' food business where he was European director. Before joining Mars he was director of Largo Foods...
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Gum launch is a Breeze
Wrigley has stretched its Extra brand umbrella to include a new Cool Breeze variant. The launch is part of Wrigley's strategy to increase consumption by introducing new flavours and to attract more consumers by boosting the breath freshening...
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Claire stirs up marketing for Baxters' soups and sauces
Baxters has expanded its marketing team with the appointment of Claire Quigley as brand manager. Quigley will be responsible for the company's range of premium ambient soups and its recently launched Baxters/Nick Nairn sauces. She joins from Mars...
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Mars' sugar confectionery gets a burst of new activity
Mars is expanding its Starburst portfolio with two new products Tropical Chews and limited edition Tropical Joosters and unveiling new TV ads for Starburst and fellow sugar confectionery brand Skittles. The new products are dual flavoured ...
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BUNGEE JUMPING AT HARIBO
Haribo is adding a new twist or rather a new rope' to its range of marshmallow countlines. The new Haribo Bungee consists of two strands of pink and white marshmallow twisted into a 30cm rope'. It comes individually wrapped and is available...
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Guide To
The Grocer guide to confectionery: Mars Confectionery
(an advertising supplement) Mars Confectionery Dundee Road Slough SL1 4JX Tel: 01753 550055 Fax: 01753 550111 Key brands Mars bar Snickers Twix Bounty Maltesers Celebrations Galaxy M&M's Starburst Joosters Skittles Milky Way Milky...
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The Grocer guide to confectionery: Nestlé Rowntree
(an advertising supplement) Nestlé Rowntree York YO91 1XY Tel: 01904 604604 Fax: 01904 603306 E-mail: helen.hill@nestlegb.nestle.com Website: www.nestle.com Key personnel Sales Director Peter Basham Sales Communications Manager Graham...
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Guide To
The Grocer guide to confectionery: The Wrigley Company Ltd
(an advertising supplement) The Wrigley Company Ltd Estover PlymouthDevon PL6 7PR Tel: 01752 701107 Fax: 01752 795218 E-mail: first name.surname@wrigley.co.uk Website: www.wrigley.com Key personnel Managing Director Dariusz Kucz ...
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Guide To
The Grocer guide to confectionery: Green & Black's
(an advertising supplement) Green & Black's 2 Valentine Place London SE1 8QH Tel: 0207 633 5900 Website: www.greenandblacks.com Key personnel Sales Director Neil Turpin ...
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Guide To
The Grocer guide to confectionery (an advertising supplement
Cadbury Trebor Bassett Hertford Place Denham Way Maple Cross Hertfordshire WD3 9XB Tel: 01923 483483 Fax: 01923 483400 Website: www.cadbury.co.uk Key personnel Managing Director Andrew Cosslett Director, Sales Mike Denyard ...
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Brandwatch advertising this week..
Mars latest Celebrations ad, Break Up, broke this week. It is part of a £1.2m investment in the brand this year. Nestlé's Milky Bar Kid and friends are fronting CiTV's Telly Tots for the next 12 months as part of a sponsorship deal. ...
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Guide To
The Grocer guide to confectionery: analysis Top 10 brands
(an advertising supplement) Top 10 brands 1. Mars Bar 2. Kit Kat 3. Twix 4. Cadbury's Dairy Milk 5. Maltesers 6. ...
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News
Bursting out of bigger bags
Bursting Bugs appeared in bigger bags this week, and crawled back on to TV as part of a £4.5m ad campaign to support the Nestlé Rowntree brand. The ad campaign also highlights Fruit Pastilles, Fruit Gums, Tooty Fruities and Body Parts as episodes...
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Mars and Ferrero expertise for Guylian UK division
Belgium chocolatier Guylian has picked Kevin Toms, formerly of Mars and Ferrero, to head its new UK division, Guylian UK. As sales and marketing director, Toms will be responsible for the development of the 12 year old Guylian brand in the UK....
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Mars follows the Rainbow with Skittles' little mints
Mars is moving into the mint market for the first time this month with the launch of new Skittles variants, and it is putting £4.5m the brand's biggest marketing budget so far behind them. The new packets follow the Skittles Fruit brand's...