All Confectionery articles – Page 81
-
NewsLife on Mars: own goals ‘give brand 70s image’
Mars has crashed 20 places down the list of Britain's 100 biggest brands despite pumping millions into a World Cup tie-up and slashing the fat content of bars. Sales of the 79-year-old brand have slumped 14.2% a £17m fall in value while...
-
NewsWispa to hit freezers as Cadbury serves up an ice cream variant
Cadbury is making Wispa a chillier choccie choice this summer by taking the brand into retail ice cream for the first time. Wispa Ice Cream bars (rsp: £1.25 per 80ml bar) will hit freezers this month, with a tub format scheduled for later...
-
NewsFoodie focus for new Green & Black’s ads
Green & Black's has doubled its marketing spend to £1.3m as part of a new strategy to extend its appeal among foodies. The poster campaign, which kicks off on 7 March, features photos of partially unwrapped Green and Black's...
-
NewsCampaign Trail: The chew challenge returns
Rowntree's Fruit Pastilles is returning to TV for the first time in four years as part of a £4m push for the Nestlé brand. The new commercial, on air from 12 March, uses the previously used 'chew challenge', with a young man trying to impress a...
-
NewsMars eschews NPD for ‘big noise’ on favourites
Mars Wrigley has unveiled marketing and NPD plans for the year that include a scientific spin on its Wrigley Extra Food Creatures, the first-ever blue Skittles and new brand positioning for struggling Starburst. The company said its focus...
-
NewsToblerone to benefit from TV campaign
Cadbury isn't the only Kraft chocolate brand to get TV exposure a £4m campaign for Toblerone is about to hit our screens. The ad, which breaks on 1 March, features a woman going to extraordinary lengths to enjoy her Toblerone for...
-
Analysis & FeaturesFairtrade: A fairer share for all
Bananas, Dairy Milk and even condoms (in Waitrose from this week). It’s official – Fairtrade’s gone mainstream. But how much are farmers benefiting? Ahead of Fairtrade Fortnight, Beth Phillips visited a cocoa co-operative in Ghana and Sarah Butler met coffee farmers in Uganda to find out
-
News
Mars hires rice guru to push sustainability
Mars Foods has appointed a leading rice authority to the new role of strategic rice expert in a bid to improve its production and breeding programmes. David Mackill, one of the world's top experts on rice plant breeding, genetics and...
-
News
Asda listing for Porrelli ice cream range
Family-run ice cream producer Porrelli has won listings in 30 Asdas across Scotland marking the company’s debut in the multiples.
The Paisley-based company, started by Italian Gerardo Porrelli in 1925, is next month rolling seven… -
NewsChristianity takes on Cadbury as religious Easter egg hits Morrisons
Jesus is taking on the Cadbury’s Caramel Bunny and Aero’s Luvabubble Lamb as a religious-themed Easter egg hits shelves for the first time.
-
NewsR&R’s NPD for summer includes Rolo handheld ice cream debut
R&R is the first ice cream supplier to unveil the new products it is launching for summer 2011 including a debut for Rolo in the handheld category. The Nestlé ice cream manufacturer is introducing Rolo sticks (rsp: £2.49 per...
-
News
Divine offers foil coins for Red Nose Day
Divine Chocolate is launching bags of milk chocolate coins wrapped in shiny red foil in support of Comic Relief's Red Nose Day. Available exclusively from Sainsbury's from next month, Divine will donate 5p from each bag sold to the...
-
NewsBig Race is here in next phase of Spots v Stripes
Cadbury has fired the starting gun for the next stage of its Spots v Stripes Olympic activity with the launch of a new chocolate bar, a link-up with Guinness World Records and a £6.5m marketing campaign. A limited-edition chocolate wafer...
-
NewsKit Kat joins sharing bags with Pop Chocs
Nestlé’s biggest confectionery brand is entering the burgeoning sharing bag category with the launch of Kit Kat Pop Choc.
The bags of bite-sized pieces of wafer coated in milk chocolate roll out next month and mark Kit Kat’s long-awaited… -
NewsCampaign Trail: stilton chocolate, darling?
The wait is over for lovers craving chocolate-covered cheese treats. High-end Stilton maker Long Clawson Dairy's limited-edition run for Valentine's Day comprises blue Stilton in dark chocolate, aged Leicestershire Red in milk chocolate, white...
-
NewsCadbury’s Fortnight profits set for Ghana
Cadbury is donating 20% of all profits sold on its Fairtrade products over Fairtrade Fortnight to fund solar panel projects for Ghanaian cocoa farmers. The confectioner said it usually experienced a 20% sales uplift of its Fairtrade lines...
-
NewsKinder Surprise gets bigger toys and ad spend from Ferrero
Ferrero is spearheading plans to dramatically boost its UK presence with a £14m campaign for Kinder Surprise, including the first TV ad for the brand in seven years. A £4m TV ad breaks on 7 February highlighting the introduction of 100...
-
NewsRippleglen: discounter ranges are hurting CTN
Leading CTN operator Rippleglen has accused big confectionery companies of damaging traditional newsagents’ businesses by developing exclusive ranges for discounters.
MD Mike Colley said major confectionery manufacturers were not just… -
NewsGraduate Recruitment: The class of 2011
Many of the retail leaders of today cut their teeth at Mars - and more precisely on its prestigious graduate training scheme. Where will the leaders of tomorrow come from, asks Jessica Twentyman
-
NewsKraft dismisses talk of Green & Black’s sale
Kraft Foods has moved to dismiss speculation it could sell Green & Black’s, insisting the organic chocolate brand "is in good hands".