All Confectionery articles – Page 85
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Retail Prices: Mars breaks out of Easter mould with flurry of deals
Mars has leapt to fifth place as it pushes promos in support of recent NPD but Cadbury is maintaining high levels of activity too, says Alex Beckett
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Mars Bar brand chief joins Premier Foods to lead Hovis team
Premier Foods has recruited Mars' former marketing controller for bars to lead its resurgent Hovis brand. Caroline Jary, who took over the role of Hovis head of brand this week, said one of the biggest opportunities would be taking the Go...
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NewsAcid Test: Aero Double Bubble
I was really excited when the Aero Double Bubble arrived as the packaging was really nice and eye-catching - it is the kind of product I would nag my mum and dad to buy when doing the food shop.
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Cadbury unveils new Chocolate Charmer ad
The gorilla, airport truck and wiggly eyebrows are history. Under new ownership, Cadbury is hoping to woo British punters with a more traditional advertising campaign featuring a chocolate charmer.The ad hit TV screens yesterday in a £4m...
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NewsAcid Test: Panda Cherry Licorice
I enjoy the rich dark taste of liquorice but found this unpleasant: it was sickly sweet, had a rubbery texture and there was no liquorice flavour.
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No 25p eggs this year, as retailers avoid oversupply
Consumers hoping to grab cut-price Easter eggs are set to be disappointed.Wholesalers are reporting limited excess Easter egg stock this year, unlike last year when supermarkets returned hundreds of thousands of eggs to manufacturers,...
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NewsGreenpeace points finger at Nestlé over palm oil policies
Greenpeace has really stuck the boot in to Nestlé with its gory Kit Kat video. How damaging will the campaign be and why just Nestlé? Beth Phillips reports
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Greenpeace palm oil furore forces Nestlé into Facebook retreat
Nestlé has abandoned its Facebook page to the mercy of protesters following a Greenpeace campaign against the food giant.
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NewsWrigley brings new youth to mints with Extra Chewy launch
Wrigley is taking on Mentos in the chewy mint sector as it continues to expand outside its core gum market.
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Nestlé has fingers crossed for £10m Kit Kat promotion
Nestlé is ploughing £10m into a football-themed cash giveaway for Kit Kat twice the budget of the brand's 2006 World Cup activity. From 12 April, packs of Kit Kat four-finger, Chunky and Chunky Caramel are to feature a 'Cross Your...
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Campaign Trail: Smarties party like it’s 1989
Nestlé looks back to the neon nightclubs of the late 80s and early 90s in its new ads for Smarties and Rolo Easter eggs.
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NewsChew on this: too much NPD can be a category’s undoing
Big brand spending has only damaged the gum market. Does its salvation lie in reminding people of when and why they should use it, asks Alex Beckett
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NewsGum brands get fresh with marketing action
Wrigley and Cadbury have outlined plans to restore the fortunes of the embattled chewing gum category.
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NewsAcid Test: Galaxy Bubbles
"An unattractive brown package and sickly pink edges didn't inspire me to try the contents, although the description 'bubbly' on the packaging was accurate."
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NewsThe Co-op hatches plan for ethical Easter
The Co-operative Group claims it is offering its most ethical Easter yet after cutting the packaging on its Fairtrade chocolate eggs.
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Kraft launches Milka in 45g countline bars
Cadbury Dairy Milk's new sister brand Milka is to get a countline boost this year with new 45g bars and a £4.7m marketing push.Kraft will launch the 45g Alpine Milk and Daim-flavoured bars (rsp: 49p) next month, with four-bar multipacks...
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NewsMars' retro fever goes on with Galaxy Counters comeback
Mars is relaunching yet another retro brand in April, with the comeback of 1980s kids’ line Galaxy Counters.
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Chupa Chups makes debut in bubblegum
Chupa Chups owner Perfetti Van Melle believes its youthful brand appeal can sweeten the troubled gum confectionery market with NPD.PvM is introducing the first Chupa Chups bubblegum range, which will include six-piece packs of Big Babol...
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NewsSainsbury’s sweetens up its NPD for summer
Sainsbury's is overhauling its sweet treats, homebaking and confectionery ahead of a major summer push for the categories.
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News
Petcare's Porter in for Gerken as director of sales at Heineken UK
Martin Porter, sales director for Mars Petcare, is switching from pets to pints with a move to Heineken UK.
He has been appointed sales director for the Foster’s and Strongbow owner’s off-trade division, replacing Mark Gerken, and takes…