All Confectionery articles – Page 87
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Kit Kat also develops a rabbit habit
Not to be outdone in the great rabbit run, Nestlé is launching Kit Kat Bunny next month.The limited-edition chocolate bar features a seasonal bunny design embossed on a Kit Kat two-finger block with the same design on-pack (rsp: 40p per...
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NewsCadbury gears up for battle of the bunnies
Cadbury is putting its best rabbit foot forward in the battle of the bunnies by pitting its Caramel bunny against Mars’ MaltEaster Bunny and Nestlé’s new Kit Kat Bunny next Easter.
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Campaign Trail: Flake pays lip service
Cadbury has ploughed £1.5m into a sexy new ad campaign for Flake that it says is designed to remind women of the sensual appeal of eating the crumbly chocolate bar. The push includes press ads and billboard posters featuring a woman's lips taking a...
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Campaign Trail: Staying late for After Eight
After Eight returned to TV this week for the first time in eight years, as part of a £2.6m push from Nestlé. The new ad shows 'godfather of social networking' Jim Haynes using After Eights to encourage dinner guests to stay a bit longer....
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Focus On Pasta & Pasta Sauces: Dolmio leads in the advertising stakes
Sales of pasta and pasta sauces have thrived despite a significant dip in advertising spend. Mars cut its advertising budget for Dolmio almost in half, from £8.29m last year to £4.33m this year. However, Dolmio was still the most heavily advertised...
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Dolmio ad campaign targets Saturday TV viewers
Mars is running a new TV ad campaign to raise the profile of its Dolmio Bolognese sauce among viewers of hit Saturday night shows such as The X Factor and I'm A Celebrity Get Me Out Of Here!
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Mars pulls PurAsia due to disappointing sales
Mars has axed its PurAsia brand after the ethnic meal kit range - its first new brand in nine years - failed to win over its target 'gastrosexual' market.
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Campaign Trail: Nestlé’s slimline Santa
Nestlé's drive to cut Christmas confectionery packaging will be backed by an £800,000 national print ad campaign starting next month. The campaign will flag up the fact Nestlé's new chocolate selection box will have no plastic inserts and 37% less...
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Eccles succeeds Gilliland at the helm of Müller UK
Former Wrigley MD Gharry Eccles is to take over the reins at Müller UK when current CEO Stewart Gilliland steps down at the end of the year.Gilliland is to retire from full-time employment in December and Eccles will take up his post on...
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Helm takes domestic pet route but Bear is blooming says Brook
Twelve months after leaving Innocent Drinks to launch a new healthy snack brand, Gareth Helm will swap his entrepreneurial endeavours for a return to a corporate role, as the new marketing director of Mars Petcare UK.But while reducing ...
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NewsNestlé brings back retro favourites for 2010 Easter ranges
Nestlé is balancing retro fever and sustainability credentials with its new Easter 2010 line-up.
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My Alternative CV: Laura Willems, brand manager, Mentos and Smint
Laura Willems, Mentos and Smint brand manager, on strawberries, laughter and blood pressure machines
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NewsFerrero advice site to help retailers sweeten sales
Ferrero UK has launched a new website to help retailers boost sales of its confectionery.
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Mars embraces football fever with England sponsorship deal
Mars Chocolate this week announced a five-year sponsorship deal with the English national team and the Football Association.
The deal will see the Three Lions crest featured on Mars bar packaging from January, and the brand become… -
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Campaign Trail: Mars eaters do it in the dark
Mars is kicking off a £1m campaign for a limited-edition relaunch of Mars Dark. The 'Do it in the dark' print and online ads begin this month and build up to 26 October, when the nation supposedly experiences a collective energy slump. Mars Dark...
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Fifty bagged sweets join Poundland mix
Poundland has launched a new range of own-label bagged confectionery under the brand Sweet Heaven!The 50-line range which includes dolly mixture, marshmallows and mint humbugs has already been trialled in selected stores and is...
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NewsMars adds indulgence to probiotic category with Galaxy drink
Mars is taking on Yakult and Danone in the ailing probiotic drinks market with the launch of a Galaxy shot and other Mars brands could follow. The company is targeting sales of 10% of the £220m dairy shots market within the next few...
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Hughes to head up global marketing for Mars cat brands
Mars has named Fiona Hughes its new global pet care marketing director for cat brands including Whiskas and Sheba.Hughes, who takes up the newly created role from 2 November, will be based in Mars' Brussels office and will focus on...
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Green & Black’s farmers turn waste into fertiliser
Green & Black's is working on a new carbon reduction programme in Belize that could lead to the company becoming carbon neutral.The ethical chocolate maker is working with carbon reduction specialist Carbon Gold to pay cacao farmers...
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New-concept Thorntons put on hold
Thorntons has shelved plans to roll out its new concept store after chief executive Mike Davies admitted the timing of the trial during a recession had not been "ideal".