All Confectionery articles – Page 88
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Campaign Trail: Smarties party like it’s 1989
Nestlé looks back to the neon nightclubs of the late 80s and early 90s in its new ads for Smarties and Rolo Easter eggs.
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NewsChew on this: too much NPD can be a category’s undoing
Big brand spending has only damaged the gum market. Does its salvation lie in reminding people of when and why they should use it, asks Alex Beckett
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NewsGum brands get fresh with marketing action
Wrigley and Cadbury have outlined plans to restore the fortunes of the embattled chewing gum category.
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NewsAcid Test: Galaxy Bubbles
"An unattractive brown package and sickly pink edges didn't inspire me to try the contents, although the description 'bubbly' on the packaging was accurate."
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NewsThe Co-op hatches plan for ethical Easter
The Co-operative Group claims it is offering its most ethical Easter yet after cutting the packaging on its Fairtrade chocolate eggs.
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Kraft launches Milka in 45g countline bars
Cadbury Dairy Milk's new sister brand Milka is to get a countline boost this year with new 45g bars and a £4.7m marketing push.Kraft will launch the 45g Alpine Milk and Daim-flavoured bars (rsp: 49p) next month, with four-bar multipacks...
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NewsMars' retro fever goes on with Galaxy Counters comeback
Mars is relaunching yet another retro brand in April, with the comeback of 1980s kids’ line Galaxy Counters.
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Chupa Chups makes debut in bubblegum
Chupa Chups owner Perfetti Van Melle believes its youthful brand appeal can sweeten the troubled gum confectionery market with NPD.PvM is introducing the first Chupa Chups bubblegum range, which will include six-piece packs of Big Babol...
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NewsSainsbury’s sweetens up its NPD for summer
Sainsbury's is overhauling its sweet treats, homebaking and confectionery ahead of a major summer push for the categories.
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Petcare's Porter in for Gerken as director of sales at Heineken UK
Martin Porter, sales director for Mars Petcare, is switching from pets to pints with a move to Heineken UK.
He has been appointed sales director for the Foster’s and Strongbow owner’s off-trade division, replacing Mark Gerken, and takes… -
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Green & Black’s to convert its entire range to Fairtrade
Green & Black's is to switch its range of organic chocolate bars to 100% Fairtrade to aid its appeal to a global audience.With its Maya Gold chocolate bar in 1994, the then independent premium chocolate manufacturer was the first...
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NewsAcid Test: Barratt Lovely Mini Eggs
The small size of the bag is suitable for kids and has packaging that will appeal to them and mums. The name could be a little more inventive as it is very similar to the Cadbury product. Or maybe...
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Green & Black’s magic
The premium chocolate maker's general manager Guillame Brochen tells Anna-Marie Julyan how he is working to give the brand broader appeal
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Saturday Essay: Why Mars is Raising the Bar on satfat levels
Five years ago, before consumers even knew they wanted it, Mars started work on cutting satfats, says Fiona Dawson
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Double the bubble as R&R unveils Aero ice cream in NPD drive
It may be cold outside, but R&R Ice Cream is gearing up for the heat with a raft of new products under Nestlé's Aero, Caramac, Nesquik and Kit Kat brands.
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NewsMars leads in race to reduce satfats
Mars has beaten rivals Cadbury and Nestlé in the race to slash satfats across its chocolate bars, The Grocer can reveal.
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NewsEditor's Comment: Reducing Mars' satfat content will be worth five-year wait
As well as fresh snow, this week brought bucketloads of policy-related proposals for consumer and public affairs experts to ponder, with the imminence of a general election providing plenty of impetus.
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Will Mars carry more weight following satfat reduction?
In the first sign of agenda-setting in some time, Mars is cutting the satfat content of the Mars bar. Can it steal a lead over its rivals, asks Alex Beckett
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Rowntree’s shrinks to fit £1 price point
Nestlé is reducing the size of its Rowntree's sharing bags to meet a new £1 price-marked pack guarantee. Rowntree's Fruit Pastilles and Fruit Gums were previously priced at £1.35 for 200g but have now been reduced to 140g. The 185g Pick & Mix...
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NewsCadbury goes viral for 2010 Creme Egg season
Cadbury has launched an extensive viral campaign to support this year’s Creme Egg season, which began this week.