All Confectionery articles – Page 89
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Green & Black’s Lowe is seeking new challenges
Dominic Lowe, the MD of Cadbury-owned Green & Black's, is leaving the chocolate-maker to pursue "new entrepreneurial challenges".He will be replaced by Sarah Barron, currently developed markets chocolate category innovation centre...
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Former Green & Black’s directors back Cawston
The team that masterminded Green & Black's meteoric rise is injecting a six-figure investment into ambient apple juice company Cawston Vale to bring some upmarket appeal to the ambient juice fixture.It has revamped the packaging,...
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NewsNestlé flagship Kit Kat switches to Fairtrade status
Nestlé has followed in the footsteps of Cadbury by announcing its flagship Kit Kat chocolate brand will be certified Fairtrade from next year.
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Sweet Charity gets new vice president
Deri Watkins, UK chocolate impulse sales director at Mars, has been named the new vice president of Sweet Charity, the charity for the UK confectionery industry.Watkins will support Sweet Charity president and Booker CEO Charles Wilson,...
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Campaign Trail: Believing in... Thorntons
Thorntons returned to the small screen this week for the first time in three years with a new ad that celebrates the magic of Christmas.
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Barratt to bring out Lovely alternative to Cadbury Mini Eggs
Cadbury Mini Eggs face new competition in the sugar-coated chocolate egg category in the form of Lovely Mini Eggs by Sherbet Fountain maker Barratt.The eggs, which like Cadbury Mini Eggs are made from solid milk chocolate with a crisp...
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Duncan Swift leaves Grant Thornton for new role at Tenon
Duncan Swift, scourge of the supermarkets and partner at accountancy firm Grant Thornton, is leaving the business.Swift, who was until this month head of Grant Thornton's Food and Agribusiness Recovery Group, is understood to be leaving...
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Campaign Trail: Green & Blake masterpiece
Iconic pop artist Sir Peter Blake, who designed the Beatles' album cover for Sgt. Pepper's Lonely Hearts Club Band, has created a giant art work out of 700 bars of Green & Black's chocolate.
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Kit Kat also develops a rabbit habit
Not to be outdone in the great rabbit run, Nestlé is launching Kit Kat Bunny next month.The limited-edition chocolate bar features a seasonal bunny design embossed on a Kit Kat two-finger block with the same design on-pack (rsp: 40p per...
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NewsCadbury gears up for battle of the bunnies
Cadbury is putting its best rabbit foot forward in the battle of the bunnies by pitting its Caramel bunny against Mars’ MaltEaster Bunny and Nestlé’s new Kit Kat Bunny next Easter.
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Campaign Trail: Flake pays lip service
Cadbury has ploughed £1.5m into a sexy new ad campaign for Flake that it says is designed to remind women of the sensual appeal of eating the crumbly chocolate bar. The push includes press ads and billboard posters featuring a woman's lips taking a...
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Campaign Trail: Staying late for After Eight
After Eight returned to TV this week for the first time in eight years, as part of a £2.6m push from Nestlé. The new ad shows 'godfather of social networking' Jim Haynes using After Eights to encourage dinner guests to stay a bit longer....
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Focus On Pasta & Pasta Sauces: Dolmio leads in the advertising stakes
Sales of pasta and pasta sauces have thrived despite a significant dip in advertising spend. Mars cut its advertising budget for Dolmio almost in half, from £8.29m last year to £4.33m this year. However, Dolmio was still the most heavily advertised...
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Dolmio ad campaign targets Saturday TV viewers
Mars is running a new TV ad campaign to raise the profile of its Dolmio Bolognese sauce among viewers of hit Saturday night shows such as The X Factor and I'm A Celebrity Get Me Out Of Here!
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Mars pulls PurAsia due to disappointing sales
Mars has axed its PurAsia brand after the ethnic meal kit range - its first new brand in nine years - failed to win over its target 'gastrosexual' market.
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Campaign Trail: Nestlé’s slimline Santa
Nestlé's drive to cut Christmas confectionery packaging will be backed by an £800,000 national print ad campaign starting next month. The campaign will flag up the fact Nestlé's new chocolate selection box will have no plastic inserts and 37% less...
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Eccles succeeds Gilliland at the helm of Müller UK
Former Wrigley MD Gharry Eccles is to take over the reins at Müller UK when current CEO Stewart Gilliland steps down at the end of the year.Gilliland is to retire from full-time employment in December and Eccles will take up his post on...
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Helm takes domestic pet route but Bear is blooming says Brook
Twelve months after leaving Innocent Drinks to launch a new healthy snack brand, Gareth Helm will swap his entrepreneurial endeavours for a return to a corporate role, as the new marketing director of Mars Petcare UK.But while reducing ...