All Confectionery articles – Page 89
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Mars and Nestlé cut packaging on 2009 Easter egg ranges
The days of plastic wrappers for the chocolates and sweeties inside Easter eggs look numbered. Announcing plans to eliminate the use of plastic packaging in 80% of its Easter eggs for 2009, Nestlé said the new Smarties and Milkybar Shaker eggs will...
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Cadbury is official confectioner of London Olympics
Cadbury has become the latest major company to agree a sponsorship deal with the London Olympics, the confectionery giant announced yesterday.
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Cadbury splits regions as UK sales surge 11%
Cadbury has announced robust third-quarter financial results and is to overhaul its regional management structure as part of a continuing bid by the confectionery giant to drive down costs.
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Revels greets its mystery newcomer
From next month, coffee Revels will be temporarily replaced by a new mystery variant – thought to be strawberry because of the pink colouring on the limited-edition packs. The launch of Revels Mystery Sweet packs, which will be on shelf until the...
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Thorntons checks in modest first quarter
Thorntons has announced a modest rise in like-for-like sales of just under 1% for the past three months.
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Acid Test: Duchy Originals Bezants chocolates
Our panel sample the very finest in vaguely biscuity After Eight homage
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Block chocolate’s back in fashion with sales up 7%
Shoppers have been turning their back on premium chocolate, returning to everyday block chocolate for their credit crunch treats. Sales of block chocolate jumped 7.3% year-on-year [TNS 15 June 2008], significantly outperforming overall...
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Gramias bang the drum for Cadbury campaign
The Glass and a Half Productions ad campaign for Cadbury Dairy Milk – better known as the drumming gorilla ad – was the not-so-surprising winner in the television/cinema category at The Gramias last night.
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Ice pops aim to soothe sore throats
Ice pops designed to soothe sore throats have been launched by LanesHeath. Already successful in the US, Throat Coolers are sold as ambient pouches and then frozen at home. They come in an adults’ and children’s range – the latter in strawberry or…
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Cadbury to Twist again at Halloween
Cadbury is bringing back its Creme Egg Twisted advert in time for Halloween. The ad will run alongside a national sampling campaign, starting at the end of October, with the strapline Have a Twisted Halloween. The mock horror of Twisted’s brand...
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Thorntons snaps up master chocolatier
Thorntons has appointed Keith Hurdman as master chocolatier in a move to modernise the specialist chocolate retailer’s image. Hurdman joins from Melt Chocolates, where he has been master chocolatier for two years. He has more than 25 years’...
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Mars aims ethnic meal kit at the gastrosexual
Mars Food is using Seeds of Change, its organic foods business, as the blueprint for the launch of its first new brand in nine years – targeting the ‘gastrosexual’. PurAsia, a six-strong range of ethnic meal kits, is launching exclusively into...
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Mars gears up for Christmas
Mars UK is spending £4m on Maltesers, Celebrations and Mistletoe Kisses and revamping packaging across its range this Christmas. Maltesers and Celebrations are being backed by £1m and £2m marketing campaigns respectively, including new TV adverts...
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Seeds of Change given £4m push
Mars Food is backing its organic Seeds of Change brand with a £4m marketing push and doubling its 500g pasta sauce menu by adding two new variants. The marketing campaign kicks off in September with specific print advertising for the two new...
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Nestlé prepares raft of Christmas products
Nestlé Confectionery has announced a raft of developments for Christmas 2008 including the launch of products that play on the heritage of its Quality Street brand, the overhaul of After Eight and the introduction of more environmentally-friendly...
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Least favourite Revel to be evicted by voters
Coffee and orange flavour Revels face a battle for survival this summer as they go head to head in a Big Brother-style eviction. Mars UK is giving consumers the chance to vote out their least-favourite Revel to be replaced by a new,...
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Climbing the ladder
What was your first-ever job? I was a waitress at my local pub. Give us a quick run-down on your career to date? I began as store manager at Woolworths and moved to sales at Mars. I then joined Coca-Cola Enterprises in 1998 where...
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Branded supplier of the year
The winner of our Branded Supplier of the Year award had to beat off stiff competition from the likes of Mars, Heinz and Dairy Crest for the top spot. That PepsiCo did so despite operating in one of the toughest categories around -...
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mars attacks
Life just got sweeter for Fiona Dawson. It is now two months since Mars announced it was acquiring Wrigley for $23bn in a move that will make it the biggest confectionery company in the world, and Dawson, as MD of Mars UK, one of the industry's...