All Confectionery articles – Page 91
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Nestlé's dominance is challenged by Cadbury
Cadbury grabbed the lead last weekend in the top five overall branded featured space chart, narrowing Nestlé's lead in the year-to-date chart to just one point.
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Mars extends sharing concept into ice cream
Mars UK has become the latest manufacturer to try and give ice cream year-round appeal and tap into the burgeoning sharing market with mini-format ice creams.Galaxy Minis and multipacks of bitesize Bounty, Snickers and Mars hit shelves...
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Cadbury breaks away with Easter egg offers
Cadbury, Nestlé and Mars continue to be the dominant brands in the confectionery category, but this year marks a distinct change in promotional spend.
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Campaign trail: Cadbury Trebor Bassett
Cadbury Trebor Bassett has ditched its Mastication for the Nation campaign for its Trident chewing gum brand in favour of a new £10m Mess With Your Head concept. The push, including TV ads airing this week, plays on the idea that UK...
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Welch focuses on quality at Jordans
Green & Black's marketing director Carol Welch is joining Jordans Cereals as its new marketing and innovation director. Jordans said Welch had been appointed because the company was placing more importance on quality and innovation to...
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Chocolate brands leaping into action
Cadbury and Mars are going head to head to cash in on the leap year's extra Friday this month by splashing out on themed ads. Galaxy will be giving away spa breaks and shopping trips, backed by a £1.2m marketing push including radio and...
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Clark moves to Mars as public affairs chief
Mars UK has recruited Alison Clark, former director of News International, as its UK corporate affairs director.She replaces Jean Harper, who has been promoted to director for nutrition and sustainability for Mars' petcare business in...
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Haribo Lite
For those on a new year quest for healthier eating, Haribo Lite offers a solution for diet-conscious customers who are counting the calories but want a sweet treat. Haribo is giving 20 readers a shelf-ready display carton containing 12 x...
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campaign trail - Haribo is turning the spotlight on its Maoam brand
Haribo is turning the spotlight on its Maoam brand in a new marketing push for the chewy sweets brand. The campaign is launched next month with the return of last year's Gorilla and Lorry TV ads, ahead of a new creative later this year. Targeted at...
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Mars organic relaunch aims to educate public
Mars is relaunching its organic Seeds of Change brand with its biggest investment to date to highlight its premium credentials and give it a more modern twist. The £2m marketing push includes revamped packaging and a new logo across all...
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Mars still using rennet in choc bars
At least three of the UK's top-selling chocolate products still contain meat extract - despite a public backlash against Mars UK last year. In May 2007, we revealed Mars had reformulated many of its bestselling lines to include animal...
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campaign trail - Haribo returns to the small screen next week with a burst of TV ads
Haribo returns to the small screen next week with a burst of TV ads as part of a multimillion-pound campaign for 2008. The ads spearhead a year-long support plan and includes the return of the Phone and Airport commercials first aired last year....
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Cadbury enjoys sweet success over Christmas
Alcohol may once again have been the dominant category over the festive period, but as far as the brands were concerned it was the big hitters of confectionery, biscuit/cake and crisps/snacks brands that topped the tree.
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In Brief: Magnum taken on Thorntons is squaring up to Unilever's; McCain goes posh; Actimel vanilla
Magnum taken on Thorntons is squaring up to Unilever's Magnum brand with two new luxury ice cream sticks, the first time it has entered convenience and supermarket channels with its ice cream. Toffee Temptation and Chocolate Trio will be available...
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Haribo's Maoam range
The Maoam range of fruit chews from Haribo has been one of the success stories of the decade. Since its launch in 2001, Maoam has made a major contribution to the development and success of this growing sector and in just six years has become...
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Confectionery brands think inside the box
Cadbury recorded the most activity across all brands found on featured space promotion last weekend. Accounting for 29% of the top five overall branded chart, Cadbury was nine points clear of Mars in second place.
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Store visit Judges Bakery, Hastings
On the face of it Judges, originally founded in 1826, is simply a traditional bakery in a seaside town. But looks can be deceptive. This independent store is, in fact, run by the founding duo of Green & Black's chocolate and the head...
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Cadbury follows Mars in reducing packaging
Hot on the heels of rival Mars, Cadbury has pledged to dramatically reduce its Easter packaging and has also unveiled a host of new seasonal products, including its first Bournville Deeply Dark Chocolate Egg.Less than a month after Mars...
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Price Survey - 8th December 2007
For the first time in more than two months, Somerfield has replaced Waitrose as the UK's most expensive retailer, while Asda reached a 10th week as the cheapest. Somerfield's £49.43 basket reflected a 49p increase in the price of Cadbury Dairy Milk...
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Wilks brings expertise of Mars to Dairy Crest
Martyn Wilks has been appointed to head Dairy Crest's foods division, which is responsible for top-selling brands such as Clover spreadable butter and Cathedral City cheese.He will take up the post as executive MD of foods at the Esher,...