All Confectionery articles – Page 94
-
News
Gramias bang the drum for Cadbury campaign
The Glass and a Half Productions ad campaign for Cadbury Dairy Milk – better known as the drumming gorilla ad – was the not-so-surprising winner in the television/cinema category at The Gramias last night.
-
News
Ice pops aim to soothe sore throats
Ice pops designed to soothe sore throats have been launched by LanesHeath. Already successful in the US, Throat Coolers are sold as ambient pouches and then frozen at home. They come in an adults’ and children’s range – the latter in strawberry or…
-
News
Cadbury to Twist again at Halloween
Cadbury is bringing back its Creme Egg Twisted advert in time for Halloween. The ad will run alongside a national sampling campaign, starting at the end of October, with the strapline Have a Twisted Halloween. The mock horror of Twisted’s brand...
-
News
Thorntons snaps up master chocolatier
Thorntons has appointed Keith Hurdman as master chocolatier in a move to modernise the specialist chocolate retailer’s image. Hurdman joins from Melt Chocolates, where he has been master chocolatier for two years. He has more than 25 years’...
-
News
Mars aims ethnic meal kit at the gastrosexual
Mars Food is using Seeds of Change, its organic foods business, as the blueprint for the launch of its first new brand in nine years – targeting the ‘gastrosexual’. PurAsia, a six-strong range of ethnic meal kits, is launching exclusively into...
-
News
Mars gears up for Christmas
Mars UK is spending £4m on Maltesers, Celebrations and Mistletoe Kisses and revamping packaging across its range this Christmas. Maltesers and Celebrations are being backed by £1m and £2m marketing campaigns respectively, including new TV adverts...
-
News
Seeds of Change given £4m push
Mars Food is backing its organic Seeds of Change brand with a £4m marketing push and doubling its 500g pasta sauce menu by adding two new variants. The marketing campaign kicks off in September with specific print advertising for the two new...
-
News
Nestlé prepares raft of Christmas products
Nestlé Confectionery has announced a raft of developments for Christmas 2008 including the launch of products that play on the heritage of its Quality Street brand, the overhaul of After Eight and the introduction of more environmentally-friendly...
-
News
Least favourite Revel to be evicted by voters
Coffee and orange flavour Revels face a battle for survival this summer as they go head to head in a Big Brother-style eviction. Mars UK is giving consumers the chance to vote out their least-favourite Revel to be replaced by a new,...
-
News
Climbing the ladder
What was your first-ever job? I was a waitress at my local pub. Give us a quick run-down on your career to date? I began as store manager at Woolworths and moved to sales at Mars. I then joined Coca-Cola Enterprises in 1998 where...
-
News
Branded supplier of the year
The winner of our Branded Supplier of the Year award had to beat off stiff competition from the likes of Mars, Heinz and Dairy Crest for the top spot. That PepsiCo did so despite operating in one of the toughest categories around -...
-
News
mars attacks
Life just got sweeter for Fiona Dawson. It is now two months since Mars announced it was acquiring Wrigley for $23bn in a move that will make it the biggest confectionery company in the world, and Dawson, as MD of Mars UK, one of the industry's...
-
News
A new era of cooler and freezer peace?
A fter 17 years the dispute is over. Unilever reached an out-of-court settlement with Mars last month over exclusive use of ice cream freezers. But is the issue of exclusivity finished? Unilever's first-quarter results statement for 2008...
-
News
In Brief: Nando's meets DIY; Shaun fronts water; Haribo targets adults
Nando's meets DIY The Grocery Company is claiming its Nando's Peri-Peri Marinades are the first food lines outside of confectionery and soft drinks to be stocked in DIY retailer Homebase. The range will be sold alongside barbecues during summer....
-
News
Unilever pays Mars over ice cream debate
Unilever has agreed to pay Mars an unspecified sum in compensation to end a dispute over ice cream sales.The row began in 1991 when Mars said Unilever's strategy of giving branded freezers to Irish retailers on the condition they stocked...
-
News
Mars re-registers Marathon as trade name after 18 years
Mars could be poised to resurrect its Marathon brand after 18 years off the shelf in the latest move to cash in on retro brands.Marathon was ditched in 1990 after Mars decided to align the UK branding with the global Snickers moniker....
-
News
The stars at Mars were the Planets
The "record-breaking" launch of Planets fuelled an 8.5% rise in confectionery sales last year for Mars, which this week announced it was buying Wrigley for $23bn.Planets has racked up sales of more than £17m in the year since its debut...
-
News
Ferrero's Bueno White squares up to its rivals
Ferrero is attempting to fend off competition in the light chocolate market from Mars and Kit Kat with the launch of Bueno White, which it hopes will become a £10m brand within the year.The white chocolate version of the seven-year-old...
-
News
Cadbury is vulnerable after Mars' purchase of Wrigley
A demerged Cadbury is more vulnerable to a takeover by Kraft following Mars' purchase of Wrigley, analysts have warned.Cadbury lost its status as global confectionery leader this week as Mars, backed by billionaire Warren Buffett, paid...