All Confectionery articles – Page 94
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Cadbury follows Mars in reducing packaging
Hot on the heels of rival Mars, Cadbury has pledged to dramatically reduce its Easter packaging and has also unveiled a host of new seasonal products, including its first Bournville Deeply Dark Chocolate Egg.Less than a month after Mars...
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Price Survey - 8th December 2007
For the first time in more than two months, Somerfield has replaced Waitrose as the UK's most expensive retailer, while Asda reached a 10th week as the cheapest. Somerfield's £49.43 basket reflected a 49p increase in the price of Cadbury Dairy Milk...
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Wilks brings expertise of Mars to Dairy Crest
Martyn Wilks has been appointed to head Dairy Crest's foods division, which is responsible for top-selling brands such as Clover spreadable butter and Cathedral City cheese.He will take up the post as executive MD of foods at the Esher,...
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'Public won't accept it': oh yes they will
Andrew Thornton Owner, Thornton's Budgens of Crouch End Sir; While the policy committees of the big four have been working hard on their target of a 25% reduction in carrier bag usage by the end of next year, Thornton's Budgens of Crouch End has cut...
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Mars promises action on seasonal packaging
Mars has pledged to dramatically reduce the amount of packaging used to create its Easter and Christmas products as it also revealed its new product development plans for Easter.The confectionery producer has reduced the thickness of the...
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Founders of Green & Black's eye retail for bakery venture
The founders of Green & Black's are exploring how to launch products from their new bakery venture into retail - using chocolate supplied by the brand.Craig Sams and his wife Josephine Fairley, who sold the business to Cadbury in May...
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Nestlé gift vouchers to boost Easter egg sales
Nestlé hopes to gain a major chunk of the Easter egg market with the lure of massages and golf lessons included in the price of a £4.99 egg. The Experience eggs come with a pamper voucher in an Aero gift set or an activity voucher in a...
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Galaxy's £1m Christmas ad
Mars is ploughing £1m into a TV campaign to promote its new Galaxy Mistletoe Kisses this Christmas. The commercial, which breaks this week, tells the story of a gnome who's in charge of creating Galaxy Mistletoe Kisses. Actor Michael...
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Climbing the ladder - Phil Balderamos
What was your first-ever job? I went on a graduate scheme to train to be a recruitment consultant after university, which was definitely not for me. Give us a quick run-down on your career to date. I got into marketing at Mars and worked in brand...
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young, fit and boxing clever
Depending on which way you look at it, it's either been a good year for Cadbury's brands - or a disastrous one. Rocked by the salmonella incident and the demonisation of HFSS foods by the obesity police, Dairy Milk has seen its brand...
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Green & Black's tries second bite at biscuits
Green & Black's has abandoned attempts to try and crack the biscuit market on its own - and enlisted the help of Burton's Foods, which will also produce premium cereal bars and shortbread under licence for the chocolate brand. Green &...
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Vennekens signed as new Haribo MD
Herwig Vennekens has become Haribo's new MD for the UK. He joins the sweet manufacturer from McCormick UK, which makes and distributes the McCormick and Schwartz ranges of herbs and spices. Belgian-born Vennekens succeeds Per Henérius,...
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Shakes go super thick
Mars Consumer Drinks is continuing to make inroads into milkshakes with new super-thick shakes that capitalise on two leading brands. The Twix Super Thick Shake is a rich caramel shake served with a bag of baby Twix Mini Stix. The...
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Mars has the edge with sweet Hallowe'en offers
Mars UK has stepped up its promotional activity in the build-up to Hallowe'en to take first place in the top five branded activity chart last weekend with a 25% share of space. Its snack size and mini packs were on offer in all five...
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Offshoring
Wrigley transferred production of its breath-freshening strips from the US to its confectionery plant in Poznan, Poland, in 2004 Kraft closed the Terry's chocolate factory in York and relocated production of brands such as Terry's...
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campaign trail - Quality Street
Nestlé Rowntree has turned the spotlight on Quality Street in a new TV ad, which forms part of a £4.5m marketing push. The commercial, which airs from next month, tracks a flurry of colourful crystalised snowflakes whirling through the air. The...
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Mars delights shoppers with a variety of offers
Mars stole the show last weekend in confectionery aisles in the major retailers, taking 54% of featured promotional activity in the top five confectionery chart.
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Mars Refuel off the blocks in sports milkshake sector
Mars is launching into the sports milkshake market by packaging its Refuel chocolate drink in a sports cap bottle. The move, which also flags up its 2% fat content more prominently, puts Mars in a position to dominate the category, which...
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Cadbury to close factory
Cadbury Trebor Bassett is to close its factory in Keynsham, Somerset, affecting 500 jobs.The factory will shut down as part of a phased closure between 2009 and 2010 “to achieve greater supply chain efficiencies”, the confectionery giant...
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Dolmio adds first organic sauce range
Mars UK is hoping to apppeal to health-conscious consumers who tend to avoid ready-made sauces with its first Dolmio organic bolognese sauce.Organic Sauce for Bolognese, which will feature the Soil Association logo, was created to meet...