All Confectionery articles – Page 95
-
News
Wrigley's Extra gets £30m cool new look
Wrigley is giving its flagship Extra brand a facelift and is launching a £30m marketing push for its total portfolio in its latest bid to stay ahead of rival Trident.The new packaging is the gum's first overhaul since its launch in 1990...
-
News
Mars chews up Wrigley
Mars has acquired chewing gum company Wrigley in a deal worth $23bn (£11.6bn).As part of the deal, Wrigley will operate as a subsidiary of Mars from its headquarters in Chicago and Mars' non-chocolate sugar brands, including Starburst and...
-
News
Starburst launches twisted new range
Mars is ploughing £2m into the launch of the latest addition to the Starburst range in an attempt to repeat the success of the £8m Choozers sub-brand.Starburst Twisted, available from next week, combines two flavours in one fruit chew ....
-
News
In Brief: Wispa comeback; Yumbles samples; Intimate launch; Backing the Trust
Wispa comeback Cadbury is understood to be bringing back Wispa on a permanent basis following its return as a limited edition last year. Variants such as Wispa Gold could be reintroduced. Yumbles samples United Biscuits is investing £500,000 to...
-
News
campaign trail - Cadbury Trebor Basset is re-launching its Set the Juice Loose ad campaign
Cadbury Trebor Bassett is relaunching its Set the Juice Loose ad campaign, which first aired in 1991, as part of a £2.4m investment for the Maynards Wine Gums brand this year. The TV ad features a Scottish man dancing and singing "set the juice...
-
News
Petcare boss West exits Mars UK after 31 years
Trevor West, trading director for Mars UK Petcare and Food, is retiring next week from Mars UK after a 31-year career spanning petfood, confectionery and wholesale trading.He joined Mars' Pedigree Pet Foods division in 1977 after...
-
News
The New Mecca For British Grocery
Matthew Johnstone and his wife Kathryn miss Cadbury's Double Deckers. And they struggle to find Green & Black's chocolate. But the list of UK grocery lines these British ex-pats cannot buy from supermarkets in Dubai seems very short. "British...
-
News
Cadbury enjoys sweet success with egg offers
Easter promotions dominated the promotional aisles last weekend as Easter eggs and chocolate bars helped confectionery grab a 42% share of impulse offers. But there was one clear winner.
-
News
Arrests put spotlight on maverick buyer power
The lack of documentation and effective regulation makes the food supply chain an easy target for fraud and rogue trading.That's the view of Duncan Swift, Grant Thornton's head of Food and Agribusiness Recovery Group. Swift, an...
-
News
M&S gives roses the Autograph treatment
Marks and Spencer is to launch a range of roses branded with the Autograph logo, which has so far been used only on premium clothing, beauty and homeware ranges.The roses are an extension of the Flowers & Gifts Delivered range and will...
-
News
Campaign trail: Mars is backing its Euro 2008 campaign
Mars is backing its Euro 2008 campaign with a £7m ad spend - double the size of its Believe campaign in 2006. The two-month Mars Balls Get Britain Playing promotion, first revealed by The Grocer in January, will give away 100,000...
-
News
look after the pennies...
Faisal Lalani has just received a text: “Galaxy, 250g bars. Price-marked at 99p. Four thousand cases available at 64p per bar (excluding VAT). Full date. We anticipate this stock will go very quickly.” He grins and keys in the response: “Done…. -
News
acid test - Zen Republic Energy Drink & Mars Planets
Expert's verdict... 5/10 ?The packaging is interesting but very busy, which makes it hard to tell what the product is and what it's called. I'm not really sure what some of the symbols are and it looks as if a child has designed it. On shelf, it may...
-
News
Nestlé's dominance is challenged by Cadbury
Cadbury grabbed the lead last weekend in the top five overall branded featured space chart, narrowing Nestlé's lead in the year-to-date chart to just one point.
-
News
Mars extends sharing concept into ice cream
Mars UK has become the latest manufacturer to try and give ice cream year-round appeal and tap into the burgeoning sharing market with mini-format ice creams.Galaxy Minis and multipacks of bitesize Bounty, Snickers and Mars hit shelves...
-
News
Cadbury breaks away with Easter egg offers
Cadbury, Nestlé and Mars continue to be the dominant brands in the confectionery category, but this year marks a distinct change in promotional spend.
-
News
Campaign trail: Cadbury Trebor Bassett
Cadbury Trebor Bassett has ditched its Mastication for the Nation campaign for its Trident chewing gum brand in favour of a new £10m Mess With Your Head concept. The push, including TV ads airing this week, plays on the idea that UK...
-
News
Welch focuses on quality at Jordans
Green & Black's marketing director Carol Welch is joining Jordans Cereals as its new marketing and innovation director. Jordans said Welch had been appointed because the company was placing more importance on quality and innovation to...
-
News
Chocolate brands leaping into action
Cadbury and Mars are going head to head to cash in on the leap year's extra Friday this month by splashing out on themed ads. Galaxy will be giving away spa breaks and shopping trips, backed by a £1.2m marketing push including radio and...
-
News
Clark moves to Mars as public affairs chief
Mars UK has recruited Alison Clark, former director of News International, as its UK corporate affairs director.She replaces Jean Harper, who has been promoted to director for nutrition and sustainability for Mars' petcare business in...