All Confectionery articles – Page 95
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News
Reynolds takes up deputy chair at FSA
Ian Reynolds has been named as the new deputy chairman of the Food Standards Agency. He replaces Julia Unwin, who left the position in September to take on the role of director at the Joseph Rowntree Foundation. Reynolds has been a...
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CTB to unwrap Flake's latest onscreen beauty
A new take on an iconic ad is set to hit both the small and big screen next week as Cadbury Trebor Bassett unveils the latest incarnation of its Flake girl. The campaign forms part of a £5m marketing spend - the largest for Flake in four...
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Availability
Asda Gosforth, Newcastle-upon-Tyne. 1 This store had run out of Sacla' Classic pesto and did not stock Mars bars in a 6-pack, as requested on our shopper's list, only in a 10 or 9-pack. Our shopper said the store was well laid...
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Maltesers and Milky Way get in with the cool
Maltesers and Milky Way are the latest confectionery lines to hit ice cream cabinets. Tubs of Maltesers Ice Cream Bites - available exclusively in Tesco for £2.99 - consist of 15 bites of ice cream dipped in milk or white and dark...
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Nestlé's second stab at premium with Heaven
Nestlé Rowntree is making another play for the premium chocolate consumer with the introduction of a connoisseur brand made in Switzerland. The launch comes just over a year after the company scrapped its luxury Double Cream brand due to poor...
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Permissible chocolate
KitKat is back on TV this month with a £2.5m push aimed at emphasising the 'low-calorie' content of the two-finger variety. Packs highlight the low-calorie message with a silver flash. The new design also includes product photography on the...
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Not such a sweet scenario...
Quality not quantity has been the mantra of the major confectionery players this year, which have been eschewing mass NPD for more focused launches. However, their approach has not yet managed to turn the tide for confectionery - at least not as...
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Top Campaign: no grandad but still family values
The Werther's Original grandfather was finally pensioned off earlier this year but Bendicks stuck to using good old family values to promote its butter candy brand - with a modern twist. The £4m campaign this time centred on the close...
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Market goes stale for cakes
There is not much good news for branded cake manufacturers. The current healthy eating obsession is making it a tough enough market anyway, but in the past 12 months, own-label products have increased their share and now account for almost half...
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Cadbury chocolate's PR meltdown
A leaking tap, a rise in salmonella cases and a product recall costing £30m. The award for cock-up the year could go to no one else but Cadbury for its management of the salmonella scare. It all started in January when Cadbury found a...
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Buyer's View
There is growth in practically all areas except for chocolate biscuit bars and children's products, which is in steep decline. The biggest growth has been in own label, special treats, crackers and crispbreads and good-for-you. We are also...
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News
A better biscuit barrel rolls out
The £1.84bn biscuit market only managed to generate 0.3% growth in 2006, a slowdown that reflected consumers' desire for healthier alternatives. The better-for-you segment has been the strongest performer, leaping 9.9% to £324m and has...
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Star Product: making red band the first point of call
Leaf has shown low sugar sweets needn't taste of stale rubber with its seven-strong Red Band range. The reduced sugar and sugar-free products stand up against their full sugar rivals in the flavour department, meaning they are likely to appeal...
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News
Trident aims to do it for habitual chewers
Cadbury Trebor Bassett is putting £10 million behind the anticipated UK launch of its chewing gum brand Trident, including TV advertising and a sampling campaign that will reach 10 million consumers. Instead of going head-to-head with...
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Trident aims to do it for habitual chewers
Cadbury Trebor Bassett is putting £10 million behind the anticipated UK launch of its chewing gum brand Trident, including TV advertising and a sampling campaign that will reach 10 million consumers. Instead of going head-to-head with...
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News
Sipahh straws finally sucking it to the UK
A small Australian company is finally bringing its brand of flavoured drinking straws to the UK after settling a dispute with Nestlé over the launch of the similar product, Nesquik Magic Straws. Strawtech is also boasting that the...
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Climbing the ladder
How did you get where you are today? I started in the retail arena with the Co-op back in 1986 and then moved into sales with Mars Confectionery in 1989. I stayed on the sales side with Mars for over seven years and was then made a NAM. From...
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Sponsors lining up for Coronation Street deal
Food companies are among those lining up to sponsor Coronation Street, following Cadbury Trebor Bassett's decision to pull the plug on its £10m deal. The opportunity is potentially too lucrative to miss, despite Ofcom's decision on...