All Confectionery articles – Page 96
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Haribo Lite
For those on a new year quest for healthier eating, Haribo Lite offers a solution for diet-conscious customers who are counting the calories but want a sweet treat. Haribo is giving 20 readers a shelf-ready display carton containing 12 x...
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campaign trail - Haribo is turning the spotlight on its Maoam brand
Haribo is turning the spotlight on its Maoam brand in a new marketing push for the chewy sweets brand. The campaign is launched next month with the return of last year's Gorilla and Lorry TV ads, ahead of a new creative later this year. Targeted at...
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Mars organic relaunch aims to educate public
Mars is relaunching its organic Seeds of Change brand with its biggest investment to date to highlight its premium credentials and give it a more modern twist. The £2m marketing push includes revamped packaging and a new logo across all...
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Mars still using rennet in choc bars
At least three of the UK's top-selling chocolate products still contain meat extract - despite a public backlash against Mars UK last year. In May 2007, we revealed Mars had reformulated many of its bestselling lines to include animal...
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campaign trail - Haribo returns to the small screen next week with a burst of TV ads
Haribo returns to the small screen next week with a burst of TV ads as part of a multimillion-pound campaign for 2008. The ads spearhead a year-long support plan and includes the return of the Phone and Airport commercials first aired last year....
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Cadbury enjoys sweet success over Christmas
Alcohol may once again have been the dominant category over the festive period, but as far as the brands were concerned it was the big hitters of confectionery, biscuit/cake and crisps/snacks brands that topped the tree.
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In Brief: Magnum taken on Thorntons is squaring up to Unilever's; McCain goes posh; Actimel vanilla
Magnum taken on Thorntons is squaring up to Unilever's Magnum brand with two new luxury ice cream sticks, the first time it has entered convenience and supermarket channels with its ice cream. Toffee Temptation and Chocolate Trio will be available...
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Haribo's Maoam range
The Maoam range of fruit chews from Haribo has been one of the success stories of the decade. Since its launch in 2001, Maoam has made a major contribution to the development and success of this growing sector and in just six years has become...
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Confectionery brands think inside the box
Cadbury recorded the most activity across all brands found on featured space promotion last weekend. Accounting for 29% of the top five overall branded chart, Cadbury was nine points clear of Mars in second place.
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Store visit Judges Bakery, Hastings
On the face of it Judges, originally founded in 1826, is simply a traditional bakery in a seaside town. But looks can be deceptive. This independent store is, in fact, run by the founding duo of Green & Black's chocolate and the head...
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Cadbury follows Mars in reducing packaging
Hot on the heels of rival Mars, Cadbury has pledged to dramatically reduce its Easter packaging and has also unveiled a host of new seasonal products, including its first Bournville Deeply Dark Chocolate Egg.Less than a month after Mars...
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Price Survey - 8th December 2007
For the first time in more than two months, Somerfield has replaced Waitrose as the UK's most expensive retailer, while Asda reached a 10th week as the cheapest. Somerfield's £49.43 basket reflected a 49p increase in the price of Cadbury Dairy Milk...
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Wilks brings expertise of Mars to Dairy Crest
Martyn Wilks has been appointed to head Dairy Crest's foods division, which is responsible for top-selling brands such as Clover spreadable butter and Cathedral City cheese.He will take up the post as executive MD of foods at the Esher,...
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'Public won't accept it': oh yes they will
Andrew Thornton Owner, Thornton's Budgens of Crouch End Sir; While the policy committees of the big four have been working hard on their target of a 25% reduction in carrier bag usage by the end of next year, Thornton's Budgens of Crouch End has cut...
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Mars promises action on seasonal packaging
Mars has pledged to dramatically reduce the amount of packaging used to create its Easter and Christmas products as it also revealed its new product development plans for Easter.The confectionery producer has reduced the thickness of the...
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Founders of Green & Black's eye retail for bakery venture
The founders of Green & Black's are exploring how to launch products from their new bakery venture into retail - using chocolate supplied by the brand.Craig Sams and his wife Josephine Fairley, who sold the business to Cadbury in May...
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Nestlé gift vouchers to boost Easter egg sales
Nestlé hopes to gain a major chunk of the Easter egg market with the lure of massages and golf lessons included in the price of a £4.99 egg. The Experience eggs come with a pamper voucher in an Aero gift set or an activity voucher in a...
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Galaxy's £1m Christmas ad
Mars is ploughing £1m into a TV campaign to promote its new Galaxy Mistletoe Kisses this Christmas. The commercial, which breaks this week, tells the story of a gnome who's in charge of creating Galaxy Mistletoe Kisses. Actor Michael...
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Climbing the ladder - Phil Balderamos
What was your first-ever job? I went on a graduate scheme to train to be a recruitment consultant after university, which was definitely not for me. Give us a quick run-down on your career to date. I got into marketing at Mars and worked in brand...
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young, fit and boxing clever
Depending on which way you look at it, it's either been a good year for Cadbury's brands - or a disastrous one. Rocked by the salmonella incident and the demonisation of HFSS foods by the obesity police, Dairy Milk has seen its brand...