All Confectionery articles – Page 97
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Green & Black's tries second bite at biscuits
Green & Black's has abandoned attempts to try and crack the biscuit market on its own - and enlisted the help of Burton's Foods, which will also produce premium cereal bars and shortbread under licence for the chocolate brand. Green &...
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Vennekens signed as new Haribo MD
Herwig Vennekens has become Haribo's new MD for the UK. He joins the sweet manufacturer from McCormick UK, which makes and distributes the McCormick and Schwartz ranges of herbs and spices. Belgian-born Vennekens succeeds Per Henérius,...
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Shakes go super thick
Mars Consumer Drinks is continuing to make inroads into milkshakes with new super-thick shakes that capitalise on two leading brands. The Twix Super Thick Shake is a rich caramel shake served with a bag of baby Twix Mini Stix. The...
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Mars has the edge with sweet Hallowe'en offers
Mars UK has stepped up its promotional activity in the build-up to Hallowe'en to take first place in the top five branded activity chart last weekend with a 25% share of space. Its snack size and mini packs were on offer in all five...
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Offshoring
Wrigley transferred production of its breath-freshening strips from the US to its confectionery plant in Poznan, Poland, in 2004 Kraft closed the Terry's chocolate factory in York and relocated production of brands such as Terry's...
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campaign trail - Quality Street
Nestlé Rowntree has turned the spotlight on Quality Street in a new TV ad, which forms part of a £4.5m marketing push. The commercial, which airs from next month, tracks a flurry of colourful crystalised snowflakes whirling through the air. The...
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Mars delights shoppers with a variety of offers
Mars stole the show last weekend in confectionery aisles in the major retailers, taking 54% of featured promotional activity in the top five confectionery chart.
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Mars Refuel off the blocks in sports milkshake sector
Mars is launching into the sports milkshake market by packaging its Refuel chocolate drink in a sports cap bottle. The move, which also flags up its 2% fat content more prominently, puts Mars in a position to dominate the category, which...
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Cadbury to close factory
Cadbury Trebor Bassett is to close its factory in Keynsham, Somerset, affecting 500 jobs.The factory will shut down as part of a phased closure between 2009 and 2010 “to achieve greater supply chain efficiencies”, the confectionery giant...
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Dolmio adds first organic sauce range
Mars UK is hoping to apppeal to health-conscious consumers who tend to avoid ready-made sauces with its first Dolmio organic bolognese sauce.Organic Sauce for Bolognese, which will feature the Soil Association logo, was created to meet...
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Mars plants seeds for new premium ranges
Mars is branching out into premium and healthier products with its first major launches intended to stamp a mark on more profitable categories.The Mars-owned Seeds of Change brand, better known for its organic sauces, aims to tap into...
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We're the only winner says Mars
Mars UK was the only one of the UK's three major chocolate manufacturers to have increased its market share in the first six months of this year, data shows. IRI figures show its share of the £1.4bn-a-year chocolate market rose 1.4...
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Irish close to biodegradable gum solution
Food scientists in the Irish Republic believe they are close to finding the answer to a sticky problem - with the development of a biodegradable chewing gum that can be either swallowed safely or, if dropped on the street, be washed away by...
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Fox's revives characters for Glacier ads
Fox's Confectionery is resurrecting its Fox and Peppy characters for its Glacier brand after a 20-year absence from its ad campaigns. The £2m six-month campaign begins airing today and will top and tail ad breaks on UKTV Gold around...
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The Challenge - Carving out a niche in a crowded market
Chokolit may be a tiny company, but its move on to supermarket shelves across the UK this Christmas will see it pit itself against large producers such as Cadbury Trebor Bassett, Nestlé and Mars, as well as smaller niche players. Cadbury's Green...
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campaign trail - A new £1.6m TV ad campaign for Mars confectionery brand Twix
A new £1.6m TV ad campaign for Mars confectionery brand Twix aims to position it as the perfect tea break snack. Breaking this week, the activity forms part of a £3m campaign and features the strapline 'Twix. Two great tasting bars. Happy together'...
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Terry's take on an old classic
A limited-edition Cosmic Toffee Crunch and a Dazzling Dark Mint flavour are joining Terry's Chocolate Orange in time for Christmas as part of a £3m relaunch. The activity, which will be supported by new TV ads kicking off later this year, includes a...
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campaign trail - kinder bueno
Kinder Bueno has resorted to using a naked man to reinforce its naughty but nice image in its latest TV ad campaign. Breaking at the beginning of next month, the £5m campaign builds on the strapline of previous ads - 'A little bit of what you...
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It's a cat and dog fight for key petfood brands
Purina's catfood brand Felix may have been licking its chops at the weekend after pouncing on 35% of the featured promotional space taken by the five most active petfood brands, but it has lost its top spot in the year to date to Mars dogfood brand...
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Wispa's limited edition, back by popular demand
Online campaigners have persuaded Cadbury Trebor Bassett to do a U-turn and bring back the Wispa bar it axed four years ago. It is releasing 23 million bars in early October but they will be available only as a limited edition for as long as stocks...