All Confectionery articles – Page 97
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Will Mars carry more weight following satfat reduction?
In the first sign of agenda-setting in some time, Mars is cutting the satfat content of the Mars bar. Can it steal a lead over its rivals, asks Alex Beckett
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NewsEditor's Comment: Reducing Mars' satfat content will be worth five-year wait
As well as fresh snow, this week brought bucketloads of policy-related proposals for consumer and public affairs experts to ponder, with the imminence of a general election providing plenty of impetus.
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NewsMars leads in race to reduce satfats
Mars has beaten rivals Cadbury and Nestlé in the race to slash satfats across its chocolate bars, The Grocer can reveal.
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Rowntree’s shrinks to fit £1 price point
Nestlé is reducing the size of its Rowntree's sharing bags to meet a new £1 price-marked pack guarantee. Rowntree's Fruit Pastilles and Fruit Gums were previously priced at £1.35 for 200g but have now been reduced to 140g. The 185g Pick & Mix...
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NewsCadbury goes viral for 2010 Creme Egg season
Cadbury has launched an extensive viral campaign to support this year’s Creme Egg season, which began this week.
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Former Green & Black’s directors back Cawston
The team that masterminded Green & Black's meteoric rise is injecting a six-figure investment into ambient apple juice company Cawston Vale to bring some upmarket appeal to the ambient juice fixture.It has revamped the packaging,...
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Green & Black’s Lowe is seeking new challenges
Dominic Lowe, the MD of Cadbury-owned Green & Black's, is leaving the chocolate-maker to pursue "new entrepreneurial challenges".He will be replaced by Sarah Barron, currently developed markets chocolate category innovation centre...
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NewsNestlé flagship Kit Kat switches to Fairtrade status
Nestlé has followed in the footsteps of Cadbury by announcing its flagship Kit Kat chocolate brand will be certified Fairtrade from next year.
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Barratt to bring out Lovely alternative to Cadbury Mini Eggs
Cadbury Mini Eggs face new competition in the sugar-coated chocolate egg category in the form of Lovely Mini Eggs by Sherbet Fountain maker Barratt.The eggs, which like Cadbury Mini Eggs are made from solid milk chocolate with a crisp...
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Campaign Trail: Believing in... Thorntons
Thorntons returned to the small screen this week for the first time in three years with a new ad that celebrates the magic of Christmas.
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Sweet Charity gets new vice president
Deri Watkins, UK chocolate impulse sales director at Mars, has been named the new vice president of Sweet Charity, the charity for the UK confectionery industry.Watkins will support Sweet Charity president and Booker CEO Charles Wilson,...
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Campaign Trail: Green & Blake masterpiece
Iconic pop artist Sir Peter Blake, who designed the Beatles' album cover for Sgt. Pepper's Lonely Hearts Club Band, has created a giant art work out of 700 bars of Green & Black's chocolate.
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Duncan Swift leaves Grant Thornton for new role at Tenon
Duncan Swift, scourge of the supermarkets and partner at accountancy firm Grant Thornton, is leaving the business.Swift, who was until this month head of Grant Thornton's Food and Agribusiness Recovery Group, is understood to be leaving...
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Kit Kat also develops a rabbit habit
Not to be outdone in the great rabbit run, Nestlé is launching Kit Kat Bunny next month.The limited-edition chocolate bar features a seasonal bunny design embossed on a Kit Kat two-finger block with the same design on-pack (rsp: 40p per...
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NewsCadbury gears up for battle of the bunnies
Cadbury is putting its best rabbit foot forward in the battle of the bunnies by pitting its Caramel bunny against Mars’ MaltEaster Bunny and Nestlé’s new Kit Kat Bunny next Easter.
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Dolmio ad campaign targets Saturday TV viewers
Mars is running a new TV ad campaign to raise the profile of its Dolmio Bolognese sauce among viewers of hit Saturday night shows such as The X Factor and I'm A Celebrity Get Me Out Of Here!
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Focus On Pasta & Pasta Sauces: Dolmio leads in the advertising stakes
Sales of pasta and pasta sauces have thrived despite a significant dip in advertising spend. Mars cut its advertising budget for Dolmio almost in half, from £8.29m last year to £4.33m this year. However, Dolmio was still the most heavily advertised...
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Campaign Trail: Staying late for After Eight
After Eight returned to TV this week for the first time in eight years, as part of a £2.6m push from Nestlé. The new ad shows 'godfather of social networking' Jim Haynes using After Eights to encourage dinner guests to stay a bit longer....