Consumer trends

Shrinkflation has driven down volumes. What next?

By and senior strategic insight director, Circana2023-10-31T17:04:00

shrink shrinkflation small dinner diet

Brands will now be looking to increase volume sales or drive product mix, says Alex Lawrence, senior strategic insight director at Circana

Already have an account? Sign in here

Want access to this article?

Register for LIMITED access

REGISTER FOR FREE

Get PREMIUM access for £1 a week

SUBSCRIBE NOW