There is no such thing as a ‘Tesco shopper’ or 'Ocado shopper'

By Fraser McKevitt and head of retail and consumer insight, Kantar2019-07-18T09:50:00

Source: Tesco

Or an Ocado or M&S shopper, for that matter, says Kantar’s Fraser McKevitt. Brands and retailers must look beyond their existing shopper base to thrive

There is no such thing as a ‘Tesco shopper’ or 'Ocado shopper'

Want access to this article?

Register for LIMITED access

Get PREMIUM access for £1 a week