Consumer trends

Why China is the next big market for British brands’ post-pandemic recovery

By and business development for Tmall Health & Wellness and Food & Beverage brands - Alibaba Group Europe 2021-09-22T08:18:00

Minor Figures Oat Milk

British brands are being buoyed by China’s faster-than-expected economic recovery, pent-up demand and a swelling middle class, says Alibaba’s Zarina Kanji

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