Parfetts employee Dylan Cheema has won the prestigious Boxxer Series lightweight tournament, taking home £40,000.
Cheema defeated opponent Rylan Charlton by unanimous decision in the final, which was broadcast live on Sky Sports, to take home the title.
Parfetts has supported Cheema, who works as a business unit manager in the wholesaler’s chilled and frozen produce category, with a sponsorship package and flexible hours that allow him to train and fight.
He joined Parfetts in 2020, having previously worked for the family’s retail business, and still helps in the Coventry convenience store on Saturdays.
After his victory on Saturday night, Cheema helped in the family shop on the busy Easter Sunday.
“Dylan is a fantastic colleague, and we are immensely proud,” said Guy Swindell, joint MD of Parfetts. “We support his goals and look forward to seeing what his boxing career holds.
“Dylan was back at work straight after the tournament and is passionate about the wholesale and convenience sector,”
Cheema is also one of 30 people under the age of 30 chosen to be part of the FWD’s ‘Future Leaders Forum’, which was created with the aim of developing emerging talent in the wholesale channel.
“This is the just start of things for me,” said Cheema. “I’m ready for the bigger nights and can’t wait to see what the future holds.
“I’ve got a good manager and a good team behind me, and I have great support and encouragement from my employers at Parfetts, who not only support me financially through sponsorship but give me the flexibility to step up my training when I need to in the build-up to a big fight. It means a lot to me that they are in my corner as I look to pursue my boxing dream.”
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