Mars aims to stretch Starburst's appeal to a wider group this month with the launch of two products. Starburst Smilers are low fat tropical fruit pastilles targeting women aged 18 to 40 (rsps: 50g 27p, 200g 99p). And Starburst Factor X ­ gum and mallow shapes with a space age theme ­ are aimed at teenagers (rsp 50g 28p, 200g 99p). Starburst has also introduced a new generic brand icon ­ a mouth symbol formed by four converging juice droplets. This will appear on every Starburst product so the brand can be recognised across the ever increasing range. {{MARKETING PRODUCTS }}

Topics