Brands must push innovation to avoid the consumer tradedown

By Dr Nicki Morley and head of behavioural science and innovation expertise, UK Insights, at Kantar2023-05-03T15:21:00

Innovation may feel risky but brands must stay close to shoppers’ hearts during difficult times, says Dr Nicki Morley, head of behavioural science and innovation expertise, UK Insights, at Kantar

Brands must push innovation to avoid the consumer tradedown

Want access to this article?

Register for LIMITED access

Get PREMIUM access for £1 a week