Cost of living insight and opinion – Page 5
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Comment & Opinion
How to make your brand the go-to choice for highly habitual shoppers
If you can break in to a shopper’s eating and shopping habits it’s a licence to print money, says Jeremy Garlick, partner at Insight Traction
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Comment & Opinion
Morrisons still has a lot of catching up to do, but its new ads and More makeover is a good start
Morrisons is now at least at the races in terms of loyalty, and its revamped More card has an interesting point of difference
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Comment & Opinion
What’s to like about Sharon White’s plan for JLP?
The JLP council voted overwhelmingly to back Sharon White and her plans. Here’s why
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Comment & Opinion
Businesses must act now to avoid a future with no food
Food companies must wake up to the challenge of nature loss, says Dragons’ Den star and RSPB ambassador Deborah Meaden
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Comment & Opinion
The Sunak food summit should invite diverse voices from farmers to citizens
We need different voices pushing for diversity on our plates, biodiversity on and off farm, and diversity in our workforce, says Dan Crossley, executive director at the Food Ethics Council
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Comment & Opinion
Brands must push innovation to avoid the consumer tradedown
Innovation may feel risky but brands must stay close to shoppers’ hearts during difficult times, says Dr Nicki Morley, head of behavioural science and innovation expertise, UK Insights, at Kantar
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Comment & Opinion
Six key takeaways from the UK Food & Drink Shows 2023
Forget year of the rabbit, this is quite clearly the year of the vape
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Comment & Opinion
Less-than-shocking Which? research into c-stores is a sign of the times
Which? and the Food Foundation’s pricing calls may resonate with the public, even if their findings are based on less-than-robust calculations
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Comment & Opinion
Tesco is the wrong target for profiteering accusations
CEO Ken Murphy says Tesco is getting the balance right between helping cash-strapped shoppers and supporting its staff and suppliers
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Comment & Opinion
Our broken food system is to blame for price rises, not retailers or suppliers
The continuing ramp of food price inflation is becoming increasingly concerning for governments around Europe, says Warren Ackerman, head of European consumer staples research at Barclays
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Comment & Opinion
Why we need emotional brand strategies for an emotional crisis
Several key strategies will help brands offer positive emotions in the cost of living squeeze, says Leigh Caldwell, founder at Irrational Agency
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Comment & Opinion
Why suppliers must support convenience through tough times
The convenience channel is a valuable one and supporting it now can only bear fruit for the future, says Steph Cullen, head of UK CPG at Circana
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Comment & Opinion
Budget fails to alleviate pressure on companies caught in cost of living crossfire
After the chaos unleashed by the mini-budget last November, Jeremy Hunt’s ‘steady as she goes’ budget was not exactly unwelcome – though it left grocery industry participants frustrated that more help isn’t being offered
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Comment & Opinion
Jamie Oliver keeps it simple – and cheap – in Jamie’s £1 Wonders
He helped us through lockdown, he helped us celebrate afterwards… and he helped Penguin crank out yet another cookbook. Now Jamie Oliver has another cause
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Comment & Opinion
Why supermarket bosses are fuming at latest price accusations
Parents are claiming their food is too expensive in latest research commissioned by the Food Foundation
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Comment & Opinion
Are price cuts enough to tempt shoppers away from the discounters?
Retailers and brands cannot differentiate on price alone, says Rachel White, MD UK&I at NIQ
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Comment & Opinion
How Wrap is addressing cost of living in its third Food Waste Action Week
Food Waste Action Week is more important than ever during the cost of living crisis, says Wrap interim CEO Richard Swannell
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Comment & Opinion
With the King invested in food poverty, it’s time to subsidise redistribution
Surely human consumption is a better social, economic and environmental outcome than anaerobic digestion?
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Comment & Opinion
Fairtrade farmers need the support of UK shoppers as inflation soars
The UK imports 40% of our food so we have a vested interest in a continuous supply of good-quality imports, says Kerrina Thorogood, partnerships director at the Fairtrade Foundation
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Comment & Opinion
How to run a successful campaign when budgets are tight
Now more than ever is the time for brands to invest in maintaining awareness and driving mental availability, says Steph Cullen, head of manufacturing at IRI