All Crisps, nuts and snacks articles – Page 104
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Name: Rob Devonport
Position: Marketing controller Company: KP Snacks The Job: Devonport takes responsibility for The Real McCoy's, KP Nuts and Phileas Fogg brands. He will spearhead KP Nuts attempts to increase sales by positioning its nuts range into a...
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Palmer aims to keep innovation on a roll at Whole Earth Food
Whole Earth Foods has appointed Mark Palmer as its new marketing controller. Palmer joins from Burger King where he was senior marketing manager for the UK and Ireland. Before that he worked on brands that included Hula Hoops and Go Ahead at...
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Princes was showing off a new range of Napolina pasta sauces
Israel's Sabra Salads plans to launch more houmous lines in the UK. On test in 60 Sainsburys is Houmous Extra, which contains pine nuts and olive oil, and comes in 250g tubs. Galtee Meats was showing its Ted's Kitchen brand of individually cut,...
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CHOCOLATE TREATS FROM WALKERS
Walkers Shortbread one of the country's most active exporters launched biscuit ranges as well as further variants on its liqueur cakes selection. The new lines include Chocolate Dreams biscuits, which combine chocolate flavoured shortbread with...
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NEW FORMATS FOR PAYNES POPPETS
Two new formats The Mix box and a family-sized Tube join the Paynes Poppets range in time for Christmas. Each 220g Mix box contains a mix of Chocolate Toffee Popcorn, Raisins, Toffee and Peanuts (rsp: £1.49), while 150g Tubes come in Toffee or...
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Kingfisher flies with Pringles
Kingfisher Lager has joined forces with Pringles for the launch of a Curry variant of the snack. The two brands are running a joint promotion which features a top prize of a safari in India. It requires the purchase of the lager and one of the...
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TRENDS & DEVELOpMENTS
l To capture a slice of the growing adult snacking market Waissel's has introduced Mediterranean flavour potato crisps from Vicente Vidal, a leading Spanish producer. Anchovy and Smoked Ham, both with added olive oil, come in 125g packs and join the...
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Fogg gets mixing
KP is ringing the changes with new products and sizes for sharing. The Phileas Fogg brand gets two newcomers New York Deli Mix (rsp: £2.49, 280g) and Thai Mix (£2.49, 230g) while Mini Cheddars BBQ and Tangy Salsa are available in 250g drums…
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Kellogg's Crunchy Nut gets Reddy for adult breakfast
Kellogg's has come over all grown up with the £2m launch of a new cereal aimed at adults. Based on Kellogg's top-selling adult brand Crunchy Nut Corn Flakes, Crunchy Nut Red also includes cranberry fruit pieces, almonds and yogurt flavour flakes....
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Tesco closes in on Asda while Walkers gives snacks a leg up
Competition becomes more fierce in the fascia chart this week with only two percentage points separating the top three. Asda and Tesco retain first and second positions respectively with Safeway rising to third place. Heinz slips to fourth...
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Coke and P&G abandon alliance
Coca-Cola and P&G have pulled the plug on their multibillion partnership to hive off brands including Sunny Delight, Pringles and Minute Maid into a standalone enterprise. In a tersely written joint statement, the two parties said they would...
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Microwave popcorn is one of the fastest growing sectors in t
Brand manager Chris Seymour says: "ACTII takes over 60%* share of trade. That's 50% more than all the competitors put together!" ACTII is the only microwave popcorn that is produced, sold and distributed by the manufacturer in the UK. The product...
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Gaw must keep crisp volumes snappy in the Scottish market
John Gaw is Walkers Snack Foods' new divisional sales manager for Scotland, following Ross Kerr's retirement after 35 years. Gaw's responsibilities include driving volume and share in the Scottish market as well as providing a senior Walkers...
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Moneybags' second run
Walkers is to relive last year's Moneybags craze by bringing the promotion back for a second run. And it claims the "most successful in-pack promotion of 2000" will be even bigger this time around. Last year's push, when £5 and £20 notes and...
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McCain launches vending machine
McCain is chipping into the vending market with a new machine which delivers piping hot French Fries at the drop of a coin. The system, developed by Swansea based Mono Equipment, is aimed at retail outlets, pubs and clubs and leisure facilities....
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A provocative £5m advertising campaign for Nescafé Gold Blen
KP introduces animated heroes Sid and Alfie this week as frontmen in new advertising for its its Skips brand. They battle the evil forces of the Wizard of Stodge. TV ads for Wrigley's Orbit tooth-whitening variant White broke last week. The new...
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Playful personality gets squashed
Toffee Crisp's crunchiness is the focus for a new ad campaign featuring a new animated character. Named Toffee Crisp Cheery Chocolate Chum, the character stars in three ads, in a bar, a cinema and at a pool table. These start on September 3. Each...
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Stokes puts his export expertise at the disposal of Walkers
Andrew Stokes has become export sales manager of Walkers Shortbread after 23 years at Premier International Foods group. Stokes spent all but six years of that time with its Chivers Hartley arm, becoming general manager of marketing and export. He...