All Crisps, nuts and snacks articles – Page 93
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Customised Pringles
Consumers are about to see Pringles crisps in a totally new colour. From June, Procter & Gamble is using new technology to customise Pringles’ crisps by printing words and images in a variety of colours directly on the crisp.The new variety,...
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Rising Stars
Company: WalkersProduct: SensationsDistribution level: 91%Repeat purchase: 48.8%There's little doubt which brand is the rising star among savoury bagged snacks. Walker's 'posh' range Sensations has attained distribution in 91% of...
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Flavours of the med
Walkers is to introduce a limited edition range of potato crisps.The Mediterranean range comprises three flavours – tomato and basil, feta cheese and Greek kebab – and will come in 34g bags.Available from May 30 until the end of the...
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Walkers brings a taste of the Med
Walkers is bringing a taste of the Med to consumers this summer with the launch of a new limited edition range of potato crisps.The Mediterranean range comes in three flavours – tomato & basil, feta cheese and Greek kebab – and follows on from...
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There’s bags of elitism
The battle in the posh crisps sector is set to go upper class with the relaunch of Jonathan Crisp under a ‘Crisps for Snobs’ strapline.The relaunch, which follows a management buy-out back in January, will see the introduction of new flavours...
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Unilever Bestfoods puts up for sale number of oils/cooking fats
Unilever Bestfoods is selling off its Crisp ‘n Dry, Mazola, Cookeen and Spry Crisp ‘n Dry oils and cooking fats in the UK and the Republic of Ireland.
The move is part of Unilever’s Path to Growth strategy to focus on core brands. The company is… -
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Star brands boost ABF
Ovaltine, Kingsmill and Ryvita helped drive up sales and profit at Associated British Foods in its interim period.Ryvita enjoyed strong growth in crispbreads, while ABF said Ovaltine, which was acquired in November, and Twinings improved...
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Doritos’ Latinos
n Walkers is adding a new Latinos dipping range to its Doritos tortilla portfolio.n Rolling out from this month, the new range is made from a different type of maize to offer a slightly...
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Doritos adds a lighter tortilla
Walkers is stepping up the battle in the dipping arena by adding a new Latinos variant to its Doritos tortilla range.The move comes as rival Procter & Gamble lays down the gauntlet to Walkers by throwing its successful Pringles brand,...
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Ready for a Kracks at it
A new range of tubed potato snacks has its eye on Pringles’ throne. Essex-based importer Food & Drink Brands International is introducing Kracks to the UK market as a direct rival to Procter & Gamble’s £142m brand (The Grocer Top Products Survey...
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It’s crunch time for availability
The crisps category is a destination aisle. Omnipresent ad campaigns coupled with NPD, such as organic or premium varieties, have created something for all. The average multiple offers 122 skus, with 18% on some form of promotion in March.For a...
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Wotsits hots things up
Walkers is ploughing £4m behind Wotsits and Square Crisps in a bid to take both brands to a wider audience.Wotsits is getting a new Flamin Hot variant and improved Really Cheesy flavour, while Square Crisps is getting new pack designs and...
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Tayto launches ‘foodie’ range of Fusion crisps
Northern Irish snacks supplier Tayto is taking on Walkers’ Sensations with a premium crisp range called Fusion.Marketing manager Loretta MacFarlane said the “foodie” range would launch in Northern Ireland on March 1 with a four week, £3m TV...
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Ryvita’s £2m for Tondo’s
A seven-week advertising campaign for Ryvita’s rice snack Tondo’s is due to break next week as part of a £2m investment in the brand. Aiming to convey the snack’s ‘moreishness’, and backed by the line ‘Go on, one more won’t hurt’, the 30-second...
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CASE STUDY
MANAGING NUT ALLERGY Geest is keeping nuts under lock and key at its delicatessen plant in Spalding, Lincolnshire, to protect potential victims of anaphylaxis. In factories producing a mix of products, some with nuts and some without, the...
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Walkers’ signings give Lineker hell
Gary Lineker is to be ordered about by two of his former bosses in the latest ad for Walkers.Former England gaffers Terry Venables and Sir Bobby Robson have signed on the dotted line to be reunited with their former charge.In the ad, set...
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Pringles’ dipping duo challenge
Procter & Gamble is dipping Pringles into a fresh battle with Walkers and bringing out the first range of Pringles Dips backed by a £3.5m launchpackage.A new Pringles Dippers variety of the UK’s second best selling snack will also join the...
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Shoks axed as UB lifts brands
United Biscuits is ramping up the marketing budgets behind its key brands by 30% this year to £44m, but is axing one of its key recent launches.Major backing will once again be given to the company’s snacking portfolio, with Hula Hoops and The...
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Poppadom Sensation
Walkers is planning to stretch its Sensations brand into new territory with three varieties of poppadoms.Set for launch in the spring, the new offerings are lighter than restaurant poppadoms and have been adapted for snacking. Their...
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The PepsiCo challenge
PepsiCo’s Martin Glenn and Tom Kuzio explain how integration will deliver cross-category synergies. John Wood reportsAsk consumers what the link is between Walkers Snacks, Tropicana, Quaker Foods and PepsiCola and most would probably...