All Crisps, nuts and snacks articles – Page 93
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News
Stax of publicity
Walkers has advertised new Pringles copycat Stax in the national press in a bid to generate a following for it among consumers.The Grocer last week revealed how Walkers had ordered a low-key trial of Stax through selected Tesco stores and...
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Walkers’ hush-hush clone
Simon MowbrayWalkers has been running secret trials of a copycat Pringles offering, The Grocer has learned.The snack giant is supplying batches of Stax to selected stores and is understood to be monitoring consumer reaction before deciding...
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Campaign trail
PringlesManufacturer Procter & GambleBrand PringlesBudget part of a £2m spendNew TV advertising for Pringles shows a security guard checking a shop window full of mannequins when he spots a pack of the snack. He can’t resist...
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It’s a Wonderful life. No, really...
Golden Wonder’s chief executive Ed Jackson says taking Walkers head-on is not an option. But he relishes the challenge of finding a way back to the big time. Simon Mowbray reports.It’s now 18 months since former Unilever and United...
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Pringles brings the party to life
Pringles is extending its new ‘every party starts with a pop’ tagline to a major pre-Christmas television campaign as part of a £2m spend.The Procter & Gamble brand, which will again be challenging Walkers this Christmas in the party snacking...
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Ginsters scoop top prize
Ginsters scooped top prize in The Food Manufacture Excellence Awards, winning company of the year and coming top in bakery. Other winners were Tyrrells Potato Crisps , Robert Wiseman, Edrington, Tryton Foods, Freshway Foods and Salar Smokehouse....
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Expansive work for Blueheath
Former Sainsbury buyer Nayla Chohan has been appointed to Blueheath’s buying department as part of the wholesaler’s expansion programme.Chohan will be responsible for buying crisps and snacks, grocery, non-food and drop-shipment. Previously,...
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Ryvita gets a head
Ryvita is backing its new Minis low-fat bagged snack with a new TV ad starring Fern Britton as part of the brand’s £4m rollout programme.In the ad, the head of the presenter of ITV’s This Morning has been superimposed on to the body of a...
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Campaign trail
Kettlemanufacturer Kettle Foodsbrand Kettle Chipsbudget part of a £2m spendKettle’s first ever advertising campaign, set to run for 10 months, centres on a ‘No Science. No Fiction. Real’ poster and press ad to underline...
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Low-carb moves on the cereals
Low-carb alternatives are set to enter another new category with the first range of Atkins-friendly breakfast cereals from Carbolite.Branded Breakfast Clusters, the new low-carb cereal will come in two varieties – Mixed Nut & Seeds and Almond...
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Price bows to brand loyalty
The shoppers we spoke to were principally buying for children’s lunchboxes. Mothers were looking for the packs they knew their children liked as well as keeping an eye open for any offers. Multipack crisps and snacks were located...
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Pringles threat
Walkers moves up the chart for the second consecutive week to reclaim the number one spot. However, it is under threat from Pringles, which leaps into the chart at number two. Less than half a percentage point separates these two brands, both...
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mccoy’s tie-up
McCoy’s and Skips are both getting limited editions this autumn. United Biscuits is adding a Honey Roast Ham & Colman’s mustard version to its McCoy’s line-up, in a dual branding initiative with Unilever Bestfoods. The move follows the brand’s...
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Campaign trail
Doritosmanufacturer Walkersbrand Doritosbudget £1m Walkers is back on TV with a new ad to support the latest flavour – Tandoori Sizzler – to be added to its Doritos Extreme range.The execution features TV presenter...
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Patak’s new spicy snack
Ethnic foods specialist Patak’s has joined forces with Red Mill Snack Foods to offer a snacking alternative to crisps.Patak’s Chapatti Chips are round with a crisp, tortilla-like texture and will be available in three flavours – Mildly Spicy...
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Walkers snacks on a Sunday roast
Walkers is aiming to build on the success of its Great British… portfolio with a new range of snacks inspired by roast dinners.Rolling out under a Great British Dinners banner later this month, the limited edition flavours are made up of Roast...
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Heinz challenges
Heinz finally brings pressure to bear on the mighty Walkers, forcing the brand to share the top spot after its recent dominance. Heinz was in sixth position, but has now increased its market share by six percentage points while Walkers’ share...
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Mountain of Pringles
Procter & Gamble is kicking off a new campaign to support its three new Taste the World Pringles flavours.Hitting screens from tomorrow (Sunday), the new push will aim to fire sales of the popular snack brand’s Texas Barbecue, Mexican Salsa...
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Ryvita turns impulsive
Ryvita is extending its brand into impulse snacking with a new miniature version of the crispbread favourite.The new bagged snack, Ryvita Minis, will be available from August 2 in four flavours – Mature Cheddar & Onion, Tomato Salsa, Cream...
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It’s Twisted and chaotic
Walkers is adding a new twist to its Wotsits brand with the launch of a coil-shaped cheesy puff snack.Wotsits Twisted, out on July 26, will be supported by a new TV ad campaign featuring a chaos-causing character called Sid, which forms part of...