All Crisps, nuts and snacks articles – Page 95
-
News
KP scales down Shoks size/price
KP has been forced to re-think the pack size and price of Hula Hoops Shoks due to poor sales.It has reduced packs from 55g to 40g and marked packs at 39p, down from 47p. A buyer for one major wholesaler said the brand had not...
-
News
Take it away Gary
Walkers has at last officially unveiled one of the year's worst kept secrets in grocery. Plans for a Great British Takeaways range of crisps were first uncovered in March after brand ambassador Gary Lineker was spotted filming an ad for the new...
-
News
Hula Hoops Shoks
Great packaging, great marketing and a great-tasting product have all combined to capture the imagination of the judges Nestlé Double Cream Nestlé's ambitious plan to muscle into the block chocolate market was impressive. A well-executed...
-
News
You would have thought it would be simple enough. Every Dece
Six months on, The Grocer team can breathe a collective sigh of relief as the likes of Walkers' Great British flavours and Maltesers ice cream have clearly demonstrated our eye for banking a home win. However, for every winner, as they say, there is...
-
News
Describe your career so far
I spent the first 10 years of my career in blue chip marketing at Nestlé and Johnson & Johnson, followed by a period in retail marketing at Signet. I then set up my own brand development consultancy, Distillery, before joining Ryvita. The...
-
News
KP shares out Mini Cheddars
KP is to hit the snacking market with the launch of a new Mini Cheddars sharing tub and will also permanently add its Peperami flavour to its handypack range in the wake of £1m of retail sales in 2002.The 150g sharing tubs will be available...
-
News
Third helping for Kick Start
Mary Carmichael Kellogg is going back for a third helping of its controversial Kick-Start weight loss campaign to back Crunchy Nut Corn Flakes, Fruit n' Fibre and Special K cereal brands. Timed to coincide with interest in last-minute...
-
News
Prestigious PepsiCo job for Martin Glenn
Martin Glenn, formerly the president of Walkers Snacks, has been promoted to the role of president of PepsiCo UK. This newly created division unites PepsiCo businesses Pepsi, Walkers Snacks, Tropicana and Quaker in the UK and Glenn will oversee...
-
News
Tesco to recall own label fruit muesli
Tesco is to recall its Tesco Fruit Muesli 1kg following seven customer complaints due to the presence of nuts in the product.Tesco is to put up point of sale notices in stores to highlight shoppers to the nut/seed allergy warning for the...
-
News
Coca-Cola continues its unbeaten run at the top of our unpro
When asked what specific Coca-Cola promotion they remembered, the two for £2 2-litre promotion from wholesalers fared well. The top one for Cadbury, which came second, was its four for 99p direct marketing promotion while third place KP Crisps' two...
-
News
Oriental Sensations
Walkers is giving its posh' crisps brand Sensations a taste of the Orient. Sensations Oriental Crackers are rolling out in three flavours Peking Spare Rib & Five Spice, Thai Lemongrass & Coconut, and Tangy Malaysian Chutney. The new lines...
-
News
A ROUND-UP OF THE HOTTEST RECENT ACTION IN FMCG
Rival to lineker Golden Wonder has put a total of £25m into the marketing bag for its core snack brands this year in a concerted attempt to take on arch rival Walkers. Plans include recruiting a brand ambassador believed to be a leading...
-
News
Largo to supply Cape Cod kettle chips
Irish food manufacturer and distributor Largo Food Exports has struck a deal with US kettle-cooked potato chip supplier Cape Cod Potato Chips to bring its brand to Europe.Under the deal Largo will manufacturer and distribute Cape Cod’s...
-
News
Vanilla makes the monster sweet
Walkers' savoury bagged snack Monster Munch is to get its first sweet variant, with the launch of a vanilla ice cream flavour. Available from Monday (April 21) for 16 weeks, the limited edition's packaging features the brand's monster character...
-
News
Owen moves on impulse
The Co-operative Group's category manager for chilled foods, Michael Owen, is to move across to become head of category buying for ambient and impulse lines. Owen will be responsible for categories that include confectionery, crisps and snacks,...
-
News
Hit or miss? - Hula Hoop Shoks
It was hard to ignore the arrival of KP's Hula Hoops Shoks in the bagged snacks category last April. For a start, the foil packs were cube-shaped and came in bright green, pink or orange, while the flavours gloried in the names Full-on Onion,...
-
News
ABF profits from acquisitions
Associated British Foods said interim results had seen good performances from its Kingsmill bread, Ryvita crispbread and discount clothes store Primark and buoyed by new the businesses of Mazola oils and Ovaltine drinks.The group – which...
-
News
Spanish Salsa joins Pringles flavours
Procter & Gamble is supporting the arrival of new Spanish Salsa flavour Pringles with a dedicated £2m TV spend. Due to hit the small screen next month, the campaign is part of the brand's £10m 2003 marketing budget. Further activity is set to...
-
News
SKIPS IN THEIR EYES
Savoury bagged snack Skips is to sponsor new TV series Stars in their Eyes Kids, which starts a nine-week run this weekend, as part of the brand's £2.7m marketing budget this year. Ads at the beginning, end and during the show feature an...