All Crisps, nuts and snacks articles – Page 95
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News
Wotsits hots things up
Walkers is ploughing £4m behind Wotsits and Square Crisps in a bid to take both brands to a wider audience.Wotsits is getting a new Flamin Hot variant and improved Really Cheesy flavour, while Square Crisps is getting new pack designs and...
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Tayto launches ‘foodie’ range of Fusion crisps
Northern Irish snacks supplier Tayto is taking on Walkers’ Sensations with a premium crisp range called Fusion.Marketing manager Loretta MacFarlane said the “foodie” range would launch in Northern Ireland on March 1 with a four week, £3m TV...
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Ryvita’s £2m for Tondo’s
A seven-week advertising campaign for Ryvita’s rice snack Tondo’s is due to break next week as part of a £2m investment in the brand. Aiming to convey the snack’s ‘moreishness’, and backed by the line ‘Go on, one more won’t hurt’, the 30-second...
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CASE STUDY
MANAGING NUT ALLERGY Geest is keeping nuts under lock and key at its delicatessen plant in Spalding, Lincolnshire, to protect potential victims of anaphylaxis. In factories producing a mix of products, some with nuts and some without, the...
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Walkers’ signings give Lineker hell
Gary Lineker is to be ordered about by two of his former bosses in the latest ad for Walkers.Former England gaffers Terry Venables and Sir Bobby Robson have signed on the dotted line to be reunited with their former charge.In the ad, set...
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Pringles’ dipping duo challenge
Procter & Gamble is dipping Pringles into a fresh battle with Walkers and bringing out the first range of Pringles Dips backed by a £3.5m launchpackage.A new Pringles Dippers variety of the UK’s second best selling snack will also join the...
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Shoks axed as UB lifts brands
United Biscuits is ramping up the marketing budgets behind its key brands by 30% this year to £44m, but is axing one of its key recent launches.Major backing will once again be given to the company’s snacking portfolio, with Hula Hoops and The...
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Poppadom Sensation
Walkers is planning to stretch its Sensations brand into new territory with three varieties of poppadoms.Set for launch in the spring, the new offerings are lighter than restaurant poppadoms and have been adapted for snacking. Their...
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The PepsiCo challenge
PepsiCo’s Martin Glenn and Tom Kuzio explain how integration will deliver cross-category synergies. John Wood reportsAsk consumers what the link is between Walkers Snacks, Tropicana, Quaker Foods and PepsiCola and most would probably...
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PepsiCo reveals senior line up after integration
PepsiCo UK has unveiled its senior management changes following the integration of its four UK businesses, Walkers Snack Foods, Quaker Foods, Tropicana and Pepsi-Cola. Tom Kuzio, senior vice president – sales at Walkers, takes the same title...
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ABF buys G Costa
Associated British Foods, with brands Ryvita, Twinings and Ovaltine has bought speciality food company G Costa for an undisclosed sum.Blue Dragon brand owner G Costa, which reported annual sales in 2002 of £51.8 m, said the company would be...
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Lower fat at Walkers
Walkers is to launch a get active-style promotion and cut the saturated fat content of its core range in a bid to quell the public row over obesity.The announcement came after PepsiCo UK president Martin Glenn gave evidence to the Commons...
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Walkers to hit back over obesity
Walkers is to tackle the health lobby head on next year with a series of initiatives aimed at dampening the argument over child obesity.The snacking giant believes a lot of the criticism levelled at manufacturers so far has been unfair. And it...
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New lines for Fogg
KP is adding three new variants and a new look to its Phileas Fogg snacking range.The three newcomers – Nacho Cheese Tortillas, Cool Tortillas and Rosemary & Sea Salt Mignons Morceaux – hit shelves this month.The latter weighs in at...
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Campaign trail
doritosmanufacturer Doritosbrand Doritosbudget £1.5mTV and radio star Vernon Kay makes his debut as the Doritos brand ambassador in a new TV campaign to support the launch of Doritos Latinos, a new, lighter crunch tortilla...
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Storewatch
StorelocationRanked from cheapest full basket downwardsAsdaHyson Green, Nottingham£37.00Date of shopping trip: 16.04.04Time of trip: 09.23Time in store: 39 mins Time at checkout: 4 minspromotions: Walkers 4 for £3, Diet Coke 3 for £3.20,...
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Storewatch
StorelocationRanked from cheapest full basket downwardsSainsburyBury St Edmunds, Suffolk£39.53Date of shopping trip: 12.09.03Time of trip: 17.05Time in store: 50 mins Time at checkout: 7mins 10 secondspromotions: Walkers buy three...
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Storewatch
StorelocationRanked from cheapest full basket downwardsAsdaRobroyston, Glasgow£38.77Date of shopping trip: 19.09.03Time of trip: 15.31Time in store: 41 mins Time at checkout: 5 mins promotions: Potatoes reduced by 10p/kg, Walkers buy...
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Walkers movie promotion given the OK
A Walkers crisps promotion for free film rental and cinema tickets has been given the go-ahead, after complaints that larger packs had a greater chance of winning than smaller packs. Consumers guess the movie title from the clue on the card...
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KP unveils its own nut sensations
KP Snacks is fighting back in its perennial battle with rival Walkers.It is launching a new range of premium flavoured nuts aimed at adults – just as Walkers releases its first nuts under the successful Sensations brand (The Grocer, July 26...